ADE Pro 2025 welcomes a new wave of industry leaders and cultural innovators to its Conference lineup. Tomorrowland Brasil's Festival Director shares insights on the expansion overseas, while DJ duo ANOTR joins with the entire team behind No Art. Also confirmed are world-class artists Nicole Moudaber, Scuba, Placebo's Stefan Olsdal, alongside Coco Maria, and the return of the Meet the Pros sessions. Explore all the new additions below.
Tomorrowland Brasil
With Festival Director Mario Sergio Albuquerque
Mario Sergio Albuquerque will share insights on Tomorrowland’s expansion overseas, its success in Brasil and more. As Festival Director of Tomorrowland Brasil and co-founder of São Paulo’s ARCA, as well as clubs Laroc and AME, he brings over two decades of experience shaping Brasil’s electronic music scene.
ANOTR, No Art & SONA Worldwide
DJ duo and team behind the festival brand
DJ Duo ANOTR co-founded No Art alongside Bora Güney, Ruud Boymans, and Omid Kahali. What began as intimate Amsterdam gatherings has grown into an international lifestyle brand with shows across Europe and the Americas. Through SONA Worldwide, the partners also deliver large-scale productions with collectives like Circoloco and Keinemusik, strengthening Amsterdam’s global reputation for cutting-edge events.
Building on the behind-the-scenes glimpse with São Paulo collective Gop Tun, ADE Pro now turns the spotlight on how the most successful festivals are run. From programming and community building to large-scale production, this session continues a wider ADE Pro theme: exploring how local roots and global ambition shape the future of festivals.
Cultural powerhouses
Nicole Moudaber
DJ, producer, label founder, and host
Nicole Moudaber is a cultural powerhouse and one of electronic music’s most influential figures. At ADE Pro, she will explore the rise of the MENA region, bringing the perspective of an artist who has built club culture in Beirut, championed freedom of expression, and toured the world with her iconic sound.
Scuba
One of dance music's most inventive producers
Scuba, founder of Hotflush Recordings, has been a driving force in bass and techno for over two decades. At ADE Pro he brings the perspective of an artist and label head who has continually pushed underground sounds into new territory.
DIGITAL 21 + STEFAN OLSDAL
DIGITAL 21 and Placebo's Stefan Olsdal join forces at ADE Pro to show how electronic production and band culture intersect, highlighting the creative possibilities when different musical worlds collide.
Coco Maria – Bandcamp Essential Insider Knowledge
Following the announcement of Bandcamp’s Essential Insider Knowledge session, Coco Maria joins the program alongside Bandcamp's Aly Gillani (Artists & Labels Lead) and Deniz Everling (Artist & Label Representative) to share top insights from the platform that has become a cornerstone for music monetization.
Michael Mayer – Kompakt
Michael Mayer has spent over four decades balancing life as an internationally respected DJ with his role as co-founder of Kompakt, the Cologne-based label, record store, and distributor that has become a cornerstone of electronic music.
Meet the Pros
Learn from experienced managers guiding artists, labels, and collectives across the international music industry.
Meet the Managers
Featuring voices such as:
‣ Amanda Nakao (Talent Buyer/Artist Liaison, Entourage)
‣ Justine Servais (Artist Manager, Justine Servais PR & Management)
‣ Riccardo Primavera (Founder / Artist Manager, MFF)
‣ Kwame Kwaten (Managing Director, MFF)
‣ Tony Ciotolla (CEO & Founder, Wonder Manage)
‣ Guga Trevisani (CEO/Founder, Entourage)
Gain insights, exchange ideas, and connect with a global roster of agents, event organizers, promoters, and managers.
Meet the Agents
This session features, among others:
‣ Jenna Dooling (Agent, WME)
‣ Ines Martinez Llinas (Agent, MAC Artists)
‣ Patricia Altisent (Agent, DECIBL)
‣ Carolina Rezende (Agent, Coral Agency)
‣ Hugh Parsons (Agent, CAA)
…and more to be announced.
Discover how today’s most ambitious events are built, from boutique festivals to global productions
Meet the Event Organizers and Promoters
In this session, amongst others:
‣ Audrey Sttifle (Head of Partnerships, Lab 54)
‣ Ignacia Muñoz (Vice President / PI Lawyer, IME Link)
‣ Emily Denissen (Head of International, Intercell)
‣ Jeroen Fontein (Managing Director, Audio Obscura)
‣ Saša Vujasinović (Program Curation, Butik Festival)
…and more to be announced.
The complete program will be announced in the coming weeks. Individual tickets are available through ADE’s program, and the ADE Pro Pass is available here.
ADE is organised by the Amsterdam Dance Event Foundation, a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, featuring over 3,000 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 150 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive Arts & Culture programme, live music and DJ/artist performances, all spread across the city of Amsterdam.
ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation. Founding partner: Buma
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