TikTok is hosting an exciting virtual masterclass designed specifically for music artists eager to amplify their presence on the platform. This interactive session will delve into everything you need to know about leveraging TikTok to boost your music career.
Led by the expert TikTok music team, the masterclass will cover:
Content Best Practices: Discover the strategies that make TikTok content go viral, from engaging storytelling techniques to optimizing video formats for maximum reach.
Exploring the Latest Features: Stay ahead of the curve by learning about TikTok’s newest tools and how to integrate them seamlessly into your content.
Audience Growth Techniques: Gain insights into the algorithms that power TikTok and practical methods for expanding your follower base organically.
Additionally, the session will provide an in-depth look at the innovative TikTok for Artists platform. You'll learn how to harness its features to promote your music effectively, with tips on showcasing your latest tracks under the #NewMusic hashtag.
Event Details:
📅 Date: Wednesday, July 23rd
🕐 Time: 1 PM AEDT (convertible to 3 PM NZT) is 4 AM CET.
📍 Location: Virtual (link to be provided upon RSVP)
Don’t miss this opportunity to elevate your TikTok game. RSVP now through this link to secure your spot before the session fills up.
Brought to you by Xelon Digital, your partner in digital music growth!
The Amsterdam Dance Event (ADE) introduces the new 'Essential Insider Knowledge' series as part of ADE Pro to offer unparalleled insights into the ever-evolving digital music landscape for artists and professionals, with the inclusion of top-level minds at global industry giants TikTok, Spotify, and YouTube, alongside innovative platforms Beatport and TuneCore. These latest confirmations introduce a hands-on approach to the ADE Pro experience with insightful strategies to empower growth and success.
Essential Insider Knowledge
Following the recent announcement outlining its first major topics and the Strategies, Opportunities and Responsibilities framework at this year’s conference, ADE Pro now introduces the Essential Insider Knowledge series as a core part of its Strategies track.
The series of keynotes and talks will feature the likes of TikTok's Global Head of Music, Ole Obermann, to share valuable insights and strategies on the global platform. Attendees will also gain a comprehensive understanding of music business and growing communities on YouTube with leading figures such as YouTube’s Head of Music Business Development Mathieu Rousselot and STMPD RCRDS’ Coen Calkhoven. Meanwhile, top-level leaders at Spotify are set to demystify the platform's vast opportunities and provide hands-on tools to empower artists and music professionals alike.
In addition, professionals can also delve into the realms of electronic music distribution and production with Beatport's Senior Vice President of Creator Services, Helen Sartory, who will share her insights on the platform’s role in amplifying music for both producers and DJs. Furthermore, Andreea Gleeson, CEO of TuneCore, will discuss the interplay between music creation and AI in the platform’s future. Under Gleeson's leadership, TuneCore has earned accolades such as Fast Company's third most innovative music company, and this keynote delves into the platform’s innovative approach to music creation and distribution
As an artists or music professional, growing your business likely involves optimising your use of often cryptic yet hugely impactful platforms. Making music is just the start — demystifying the algorithms, formulas, and strategies to push careers forward can make a great difference. ADE Pro invites you to master your success and business in the ever-evolving digital music space with the new Essential Insider Knowledge sessions:
TikTok: Global Head of Music Keynote
This keynote sheds light on the latest trends, tools, and techniques to help you thrive in the digital space and grow in sustainable ways. TikTok's Global Head of Music, Ole Obermann, joins ADE Pro for a keynote speech. Get to know the ways of the platform everybody wants to use, join, and unravel. TikTok offers artists and tracks the biggest potential to go viral, and pushes songs with their Sounds and Trend Discovery tools. Obermann will be joined by a mystery guest from the artist perspective to explain the app from the inside out, where just as much happens as we see on the user side of the extremely popular video app.
Mastering Growth on YouTube & YouTube Music
YouTube remains the biggest streaming platform in the world, where the opportunities to build a community and keep people engaged are endless. Besides uploading content, finding ways to engage audiences can be a challenge to navigate. Leading figures in video streaming team up to share their tricks of the trade: Head of Music Business Development & Partnerships EMEA at YouTube Music Mathieu Rousselot and Marketing & YouTube Manager of STMPD RCRDS Coen Calkhoven join this session. They offer you a comprehensive guide to help you understand the ever-evolving landscape of streaming and content.
Building for Success on Spotify
Meet Spotify’s team and learn about their innovative tools designed to help artists discover, expand, and make the most of their fan bases. Through a combination of best practices and case study examples, you’ll gain invaluable insights into harnessing Spotify’s full potential.
Using Beatport to Amplify Your Music
Beatport is one of the most important sources for DJs and producers. On the one hand, artists use the platform as an online crate-digging tool; on the other, they use it to have their music downloaded to other artists' USBs. But how do you come out on top in a situation where a sea of DJs is an understatement? And how do you distinguish yourself and your music for other users? Senior Vice President of Creator Services Helen Sartory stars in the Essential Insider Knowledge: Beatport session. Besides Sartory, another speaker from the user end of Beatport joins this keynote, so stay tuned for more announcements.
TuneCore CEO Keynote: Creating Music in the AI Era
TuneCore is one of the leading platforms to give (independent) artists the tools for growth in their careers, following, and distributing. Their development platform for self-releasing artists distributes your music to over 150 digital music stores and streaming services, including Spotify, Apple Music, and Amazon Music. Andreea Gleeson is the Chief Executive Officer of TuneCore and a leading innovator in the music industry. Under her guidance as CEO, TuneCore was recently named the third most innovative company in the music industry by Fast Company. She takes this knowledge to ADE, where she dives into the question on everybody's mind: how can AI help music professionals? Consent, control, and transparency are at the core of TuneCore, so expect the conversation to be opened.
The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
About ADE Pro Conference
ADE Pro is the ultimate annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Saturday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.
About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.
ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation.
We are excited to announce that TikTok and Tomorrowland are teaming up to bring our global community on an even more spectacular journey into the world of music, unity and magic.. TikTok is confirmed as the Official Content Partner of the iconic electronic music festival, Tomorrowland!
TikTok and Tomorrowland will bring the community closer than ever, with TikTok LIVE broadcasts of headline performances from the Main Stage, behind-the-scenes & video on-demand content from artists and creators capturing exclusive content to truly bring the Boom to our global community.
As part of the partnership, TikTok will bring music lovers closer to the iconic #Festival than ever, hosting 24 livestreams with globally renowned artists, DJs and producers including Steve Aoiki, Dimitri Vegas & Like Mike, Amber Broos, Lost Frequencies, Timmy Trumpet, Afrojack & Armin Van Buuren who will be performing on the main stage.
Ahead of their main stage performance at Tomorrowland, Dimitri Vegas & Like Mike said: “Excited to see what amazing content we can share with the world this summer. TikTok has opened the doors to a new world with such a high hunger for content consumption that hasn't been seen since our early Tomorrowland aftermovies. These travelled to all corners of world back in the day, in an era before traditional social media started limiting the reach of creators, and we can't wait to show a whole new generation what Tomorrowland is all about.”
There will also be in-app playlists, a search hub and activations to get the community pumped for the festival, including a #Tomorrowland global hub which will act as a one-stop shop for fans to enjoy all the content, artist LIVEs and music from the weekend.
A global phenomenon, #Tomorrowland is already hugely popular with the TikTok community, with the hashtag garnering over 2.8 billion views and creators using it as a chance to showcase their favourite #Festival content and performances from the high energy weekends.
Famous for its elaborate stage design and high-quality production inspired by science fiction and fantasy, Tomorrowland is a festival that unites the world with over 200 nationalities represented. Held every summer in Belgium with over 400,000 fans will be attending this year as the festival hosts a diverse line-up of electronic music genres including house, techno, trance and drum and bass.
For the 17th edition, more than 750 artists will play across 16 stages with the event once again taking place over two weekends from 21st-23rd July and 28th-30th July.
Michael Kümmerle, Business Development Lead, Global Music Content & Partnerships at TikTok said: "We're delighted to be partnering with Tomorrowland, one of the biggest and most iconic festivals in the world. With its legendary line-up and truly global audience, Tomorrowland is the perfect festival partner for our flourishing community of #ElectronicMusic lovers who congregate on TikTok. As our relationship with the genre deepens, we're incredibly excited to help grow the festival even further by giving our community 24 livestreams and a truly 360 degree experience of Tomorrowland on TikTok."
Discover #ElectronicMusic on TikTok
#ElectronicMusic is the central place for music fans on TikTok to celebrate the content, culture, artists and music across electronic and dance with 6.9 billion views. TikTok's impact on the electronic music ecosystem was outlined in the IMS Business Report 2023 released in April, which described TikTok as "the central place for fan engagement" and a key contributor to dance music's robust creator culture, which boasts more creators than ever before.
Over the past few years, TikTok has made its mark in the electronic and dance music scene, spotlighting globally renowned artists and DJs, including Calvin Harris, Shygirl, BICEP, Fred again.., Annie Mac, Nia Archives and Venbee. The platform has also partnered with other iconic EDM events, including Amsterdam Dance Festival.
New to TikTok and want to explore #Tomorrowland? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
