The Amsterdam Dance Event (ADE) introduces the new 'Essential Insider Knowledge' series as part of ADE Pro to offer unparalleled insights into the ever-evolving digital music landscape for artists and professionals, with the inclusion of top-level minds at global industry giants TikTok, Spotify, and YouTube, alongside innovative platforms Beatport and TuneCore. These latest confirmations introduce a hands-on approach to the ADE Pro experience with insightful strategies to empower growth and success.
Essential Insider Knowledge
Following the recent announcement outlining its first major topics and the Strategies, Opportunities and Responsibilities framework at this year’s conference, ADE Pro now introduces the Essential Insider Knowledge series as a core part of its Strategies track.
The series of keynotes and talks will feature the likes of TikTok's Global Head of Music, Ole Obermann, to share valuable insights and strategies on the global platform. Attendees will also gain a comprehensive understanding of music business and growing communities on YouTube with leading figures such as YouTube’s Head of Music Business Development Mathieu Rousselot and STMPD RCRDS’ Coen Calkhoven. Meanwhile, top-level leaders at Spotify are set to demystify the platform's vast opportunities and provide hands-on tools to empower artists and music professionals alike.
In addition, professionals can also delve into the realms of electronic music distribution and production with Beatport's Senior Vice President of Creator Services, Helen Sartory, who will share her insights on the platform’s role in amplifying music for both producers and DJs. Furthermore, Andreea Gleeson, CEO of TuneCore, will discuss the interplay between music creation and AI in the platform’s future. Under Gleeson's leadership, TuneCore has earned accolades such as Fast Company's third most innovative music company, and this keynote delves into the platform’s innovative approach to music creation and distribution
As an artists or music professional, growing your business likely involves optimising your use of often cryptic yet hugely impactful platforms. Making music is just the start — demystifying the algorithms, formulas, and strategies to push careers forward can make a great difference. ADE Pro invites you to master your success and business in the ever-evolving digital music space with the new Essential Insider Knowledge sessions:
- TikTok: Global Head of Music Keynote
This keynote sheds light on the latest trends, tools, and techniques to help you thrive in the digital space and grow in sustainable ways. TikTok's Global Head of Music, Ole Obermann, joins ADE Pro for a keynote speech. Get to know the ways of the platform everybody wants to use, join, and unravel. TikTok offers artists and tracks the biggest potential to go viral, and pushes songs with their Sounds and Trend Discovery tools. Obermann will be joined by a mystery guest from the artist perspective to explain the app from the inside out, where just as much happens as we see on the user side of the extremely popular video app.
- Mastering Growth on YouTube & YouTube Music
YouTube remains the biggest streaming platform in the world, where the opportunities to build a community and keep people engaged are endless. Besides uploading content, finding ways to engage audiences can be a challenge to navigate. Leading figures in video streaming team up to share their tricks of the trade: Head of Music Business Development & Partnerships EMEA at YouTube Music Mathieu Rousselot and Marketing & YouTube Manager of STMPD RCRDS Coen Calkhoven join this session. They offer you a comprehensive guide to help you understand the ever-evolving landscape of streaming and content.
- Building for Success on Spotify
Meet Spotify’s team and learn about their innovative tools designed to help artists discover, expand, and make the most of their fan bases. Through a combination of best practices and case study examples, you’ll gain invaluable insights into harnessing Spotify’s full potential.
- Using Beatport to Amplify Your Music
Beatport is one of the most important sources for DJs and producers. On the one hand, artists use the platform as an online crate-digging tool; on the other, they use it to have their music downloaded to other artists' USBs. But how do you come out on top in a situation where a sea of DJs is an understatement? And how do you distinguish yourself and your music for other users? Senior Vice President of Creator Services Helen Sartory stars in the Essential Insider Knowledge: Beatport session. Besides Sartory, another speaker from the user end of Beatport joins this keynote, so stay tuned for more announcements.
- TuneCore CEO Keynote: Creating Music in the AI Era
TuneCore is one of the leading platforms to give (independent) artists the tools for growth in their careers, following, and distributing. Their development platform for self-releasing artists distributes your music to over 150 digital music stores and streaming services, including Spotify, Apple Music, and Amazon Music. Andreea Gleeson is the Chief Executive Officer of TuneCore and a leading innovator in the music industry. Under her guidance as CEO, TuneCore was recently named the third most innovative company in the music industry by Fast Company. She takes this knowledge to ADE, where she dives into the question on everybody's mind: how can AI help music professionals? Consent, control, and transparency are at the core of TuneCore, so expect the conversation to be opened.
Attend ADE Pro 2023
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The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
About ADE Pro Conference
ADE Pro is the ultimate annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Saturday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.
About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.
ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation.
Founding partner: Buma
Principal partners: Heineken 0.0 | Desperados
