Spotify for Artists has unveiled the latest episode in its acclaimed Masterclass series, focusing on the pressing topic of artificial streaming. As the music industry grapples with evolving challenges in the digital age, this episode aims to shed light on the nuances of artificial streaming and its impact on artists and the broader music ecosystem.
In this insightful video, a panel of distinguished experts guides viewers through the complexities of artificial streaming. They delve into what constitutes artificial streams, the potential consequences for artists, and strategies to identify and avoid such practices. The session also provides actionable advice on what to do if you suspect your music has been included in dubious playlists or subjected to suspicious streaming activity.
The expert panel features Bryan Johnson from Spotify, Andrea Gleeson from TuneCore, and David Martin from the Featured Artists Coalition—each bringing a wealth of knowledge and industry experience. They discuss the proactive measures Spotify and other industry stakeholders are implementing to combat artificial streaming, ensuring fairness and transparency in how music is consumed and monetized.
Aspiring and established artists alike will find this Masterclass episode an invaluable resource, offering clarity and guidance on navigating one of the most critical issues in today's music landscape.
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