Amsterdam Dance Event Pro conference program looks so far truly unmissable so here you can find the Wednesday 19th schedule that has been announced till 24th of September. We will update it as new panels added in the future. Please note that the actual timeframe of the various topics can be found on ADE web site
DATE Wed, Oct 19, 2022 11:00 - 18:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- In Pursuit Of Repetitive Beats - VR Experience (Exclusive Preview)
- Streaming Platforms: How to Actually Make a Living?
Wallace Collins (Entertainment Attorney), Gee Davy (COO, AIM), Richard James Burgess (CEO, A2IM), Silvia Montello (DJ, Stormbabies), Tracy Chan (VP Creator, Soundcloud), Helen Smith (Executive Chair, IMPALA)
While we rarely hear most artists singing the praises of streaming services, conditions are slowly improving. Fan-Powered Royalties, first introduced by Soundcloud, were adopted by Warner Music this summer, plus Spotify, Apple Music, YouTube Music, and Amazon Music Unlimited are obliged to pay sunstantially more to music publishers and songwriters in the US. Our experts will be examining ways in which streaming services should be getting better in the short term, what else can be done to help artists who need all the assistance they can get post-COVID, and what the streaming landscape could and should look like in the not-so-distant future.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: Powering the Creative Economy with Artificial Intelligence
Jay Ahern (CCO, Verifi Media), Mark Quail (Managing Director, Q&A Music Rights Administration Inc)
Forward thinking Labels, Publishers, Sync Agents and Independent Artists are leveraging Artificial Intelligence for Music Analysis, giving their small teams super human powers. AI for music analysis is easily accessible and leveraged for everything from metadata tagging, playlist pitching, sync briefs, ad campaigns, copyright claims and how the music you represent relates to other artists and catalogues. Find out more in this unmissable, hyper-focused Short Cut session.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Demystifying YouTube Monetisation: How it Affects the Modern Creative
Sara Gonzalo (Music Partner Technology Manager, YouTube), Ariel Cohen (Strategic Partner Manager & Artist Development, YouTube Music), Sebastien Lintz (Director, Revealed Recordings), Diederik d'Engelbronner (Head of Content Operations, FUGA)
The vast realm of Youtube channel monetisation can be a grey area for both labels and artists alike. What is it? How do we access it? What does it mean to connect to an MCN? FUGA’s focussed panel offers best practice guidance and advice from the key perspectives of both YouTube and the artist/label to help you understand and capitalise on a rapidly rising form of revenue.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Amplifying Africa
- Short Cuts: Why Good, Fast Data Is Key for Electronic Labels & Publishers
Chloe Johnson (Chief Client Officer, Verifi Media)
Data is key in the music industry, governing not only discoverability but also who gets paid and how quickly. Maintaining high-quality data seems simple but can be quite complicated, especially for electronic music where remixes and sampling add complexity to a recording’s rights-ownership. How do we ensure that the best data gets from the point of creation to DSPs at the speed of digital? How do we ensure that recording and publishing data is matched in a way that allows them to speak to each other? And how can we provide better tools and safeguards to get proper royalties to artists quickly while minimizing unmatched revenue? This presentation will seek to answer those questions, providing concrete steps that labels and publishers can take today to benefit their creators.
DATE Wed, Oct 19, 2022 12:00 - 12:45LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Suzanne Ciani: A Synthesised Life
Five-time Grammy Award-Nominated Composer
Two of the most overused words in the arts are icon and legend, but when referring to Suzanne Ciani, they’re right on the money. Her work has been featured in films, games, and countless commercials, she provided the voice and sounds for Bally's ground breaking "Xenon" pinball machine, created Coca-Cola’s pop-and-pour sound, designed logos for Fortune 500 companies, and carved out a niche as one of the most creatively successful female composers in the world. Ahead of her performance at ADE's opening night concert with the Metropol Orkestra, she will be discussing her latest work, what it means to be inducted into Keyboard Magazine's Hall of Fame alongside Bob Moog, Don Buchla and Dave Smit, as well as receiving the Moog Innovation Award. She was also recently the recipient of the Independent Icon Award from A2IM.
DATE Wed, Oct 19, 2022 12:15 - 12:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- DJs, Music Producers, Music Publishers: How To Make The Most Of Your Catalog
- Short Cuts: The Art of Negotiation
- Jaguar in Conversation With Ben Turner
Ben Turner (Founder & Owner, Graphite), Jaguar (Broadcaster, DJ & Journalist, BBC Radio 1 / Jaguar Foundation)
Given that his first entrepreneurial move was to co-found Muzik magazine in 1995, it's clear that Ben Turner has always had an instinct for interesting opportunities, and the energy and vision to make them happen. He then went on to launch the Muzik Awards and become creative director of DanceStar USA: The American Dance Music Awards. In this in-depth interview with BBC Radio1's Jaguar, Turner will be talking about what motivates him, how he weighs up the potential of projects, as well as the importance of team building and knowing how to delegate. The author of three books, producer and director of over 30 TV shows and documentaries, founder of AFEM and partner in Pixelynx, has won multiple awards, and is a regular Billboard Dance Power Player.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- State of independence with Helen Smith of IMPALA
Helen Smith (Executive Chair, IMPALA)
If you’re part of the independent sector, this one-on-one discussion is a must-see. Helen Smith and IMPALA are at the forefront of a number of issues affecting the smooth running and relative competitiveness of your business, including fair streaming rates, questioning consolidation in the major sector, sustainability and the impact of new technologies on business practices. Smith will be detailing IMPALA’s objectives for 22/23 and what developments the sector’s business community should expect to see.
- Short Cuts: More Music, More Data; Navigating Today's Complex Ecosystem
Harmen Hemminga (Head of Partnerships and Strategic Projects, FUGA)
The rapidly evolving world of metadata has resulted in the need for a greater understanding on how labels can use data to optimize, refine and establish measures of success for their artist's releases. FUGA's Head of Partnerships and Strategic Projects, Harmen Hemminga explains the clear crossing point between analytical and catalog data and why it is vital to pay attention to both.
- The Only One in the Room: The Next Steps
- The Business Life of an Artist with Joris Voorn
- What’s So Special about Direct 2 Fan Marketing?
Chloe Johnson (Chief Client Officer, Verifi Media), Clara Suess (Founder, Suess Media), Deron Delgado (Label Manager, Dirtybird), Will Spencer (Chief Commercial Officer, Music Glue), Neal (TheDrop.), Jess Mitchell (Marketing Director, Monstercat)
Direct to fan marketing seems to be filling some of the fiscal gaps left by the disappearance of the live industry, and anything that makes artists and indie labels more financially secure has to be a good thing. But what exactly is it? Is it really ‘a new thing’? And will it really improve your business/creative life, or is it just another distraction from the core business of making and marketing great music? ADE dives deep into the latest example of fan/artist connectivity.
DATE Wed, Oct 19, 2022 14:00 - 14:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: India Live Scene Update: Where your Acts Could and Should be Playing
Karan Badkar (Co-Founder, Envision India), Safdhar Adoor (Co-Founder, SteppinOut)
Karan Badkar from Envision & Safdhar Adoor from SwiggySteppinOut will be discussing and giving insights into the huge Indian live scene, where the opportunities are for foreign acts, as well as explaining how they operate and what you need to know about playing live on the Indian sub-continent. The duo produce a mix of 1000 + events in the music, experiential, and festival format yearly.
DATE Wed, Oct 19, 2022 14:45 - 15:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Youssou N'Dour in Conversation
Activist, singer, cultural ambassador, Youssou N'Dour is all of those things, but he's also one of the precursors and catalysts of the current explosion of creativity happening simultaneously in East, West and South Africa across multiple creative areas and disciplines. Who are his favourite new acts amongst the current African wave? What does he think of Techno? What keeps him motivated and creatively fresh after all these years? All this and much more to be revealed in an intimate session with a true Maestro.
- Short Cuts: What Happened to the Chinese Music Market?
Philipp Grefer (Founder & CEO, Wise)
A fact-packed workshop covering music & politics in China, including misconceptions, a short overview about the Chinese Electronic Scene, the current state of the streaming market, scenarios for the opening up of this massive market, and several reasons why China is an important global player anyway.
- Live and Festivals: The Cost-of-Working Crisis - How Do We Continue to Build Back Better?
Maria May (CAA), Will Hutton (LWE), Lutz Leichsenring (Vibelab), Chris Carey (Opinium), Chris Goss (Hospitality / UnDivide)
The economic fragility of the electronic live music sector was a topic requiring attention before the pandemic, but was put to huge display in the past two years. Recovery is slow and uncertain, with issues of consumer confidence, cost of living crisis, staff and equipment shortages, huge rises in air travel costs and lack of availability ongoing. Where are we, how did we get here, and how do we bounce back to a formula that ensures the commercial stability of the electronic music culture as much as protecting businesses and making them weatherproof for future rainy days. What are the ongoing logistical, economic and legislative challenges facing the ecosystem and where are the mid-term to long term solutions.
DATE Wed, Oct 19, 2022 15:15 - 15:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Moxey's Next Moves: How to Promote Dance Music in 2022
DATE Wed, Oct 19, 2022 15:30 - 16:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- The Pan-African Creative Explosion: Everything You Need to Know...
Dudu Sarr (Artist Manager), Hannah Shogbolah (Agent, UTA/Daju), Jarrad Treger (Founder, JetBlack), Katherine McVicker (Director, MWI)
The enormous creative energy currently circulating in Africa is a genuine phenomenon. It covers every imaginable artistic discipline and form of expression from painting to music, photography, architecture, design and fashion, and it is growing and spreading across the whole continent. What started out in South Africa, Senegal, Nigeria, Morocco, Ghana and Uganda is also now spreading out into the world, offering fresh, original sounds and daring styles, as well as different personal perspectives and aesthetics. But who are the people pushing the boundaries and energising the creative power of Africa?
DATE Wed, Oct 19, 2022 15:45 - 16:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: What You Need to Know About U.S. Artist Visas
Will Spitz (Executive Director, CoveyLaw)
Getting a working visa to the U.S. has always been difficult and expensive, but as the U.S. reopens for touring, artists are discovering a world of new issues and problems. Spitz, an immigration attorney whose practice focuses on performing artist visas, will talk about when you need a visa and when you don’t, provide an overview of the U.S. artist visa process, and give an update regarding some of the major problems artists are currently encountering.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Diplo: One on One
Information TBA
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- New Realities for Agents and Managers
Claudia Pereira (Founder & CEO, Somos Fuego), Katty Lange (Creative Director, Triangle Agency), Larissa Correia (Founder, Liminal), Steven Braines (Manager, The weird and the wonderful), Jori Lowery (Founder, Conflux Connect and SPHERES)
Has the pandemic changed our industry and how agents and managers operate within it, and if so in what ways? Has it impacted the artist/manager relationship, or the conditions under which acts choose to perform and tour, and what are the positives that we can take from those difficult and frustrating two lost years? Agents and managers from the UK, Europe and South America reflect on the new realities of what are two of the most demanding and highly personal jobs in our industry.
DATE Wed, Oct 19, 2022 16:30 - 17:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: The Success Story of Fruits Music
Stef van Vugt (Founder & CEO, Fruits Music), Timothy Penso (Business Director, Fruits Music)
Strange Fruits - as they were currently known before their imminent re-branding to Fruits Music - are a Netherlands based music and tech company founded in 2017 specializing in playlist promotion via creative marketing reaching billions of streams across streaming services. From their Dance Fruits playlist (5.4m followers) to their LoFi Fruits playlists (7.3m followers), Fruits Music’s playlists have become a phenomenon on Spotify. As the #1 independent curator brand on DSPs, Fruits Music rules the streaming landscape. The company invests heavily in groundbreaking tech and marketing and currently has an estimated value of between €120-160m, having started with only a few thousand euros in investment only five years ago. Find out how they set themselves up for success and how their strategy and techniques can be relevant to your artists and labels with founder Stef van Vugt and Business Director Timothy Penso.
DATE Wed, Oct 19, 2022 17:00 - 17:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- How to Turn your Label or Artist into a Global Brand 1.0: The G-STAR Way
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