Amsterdam Dance Event 2022 takes place from 19th to 23rd of October. Very informative panels, deep discussion, talks & workshops for the delegates to take part and learn from each other experiences. The actual timeframe cane be found here. Friday 21st schedule so far looks as follows.
DATE Fri, Oct 21, 2022 09:30 - 11:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Workshop: How Local Governments Can Foster Sustainable Innovation On Festival Grounds
ADE Green - Dennis Sieperda (Project Manager, Inno-Quarter), Hiltje Pritchard (Lecturer Master's Design Driven Innovation)
A practical workshop on designing, implementing and evaluating experiments at festival grounds in collaboration with local and regional governments.
9 out of 10 innovations fail. Often because a prototype is not sufficiently tested before it is put on the market. To speed up innovation processes and better understand the potential and limitations of sustainable ideas, assumptions need to be validated more frequently and earlier. Being temporary mini-societies, festivals are great places to experiment with sustainable innovations. They can offer real-life contexts similar to the real world in a safe, fun and laid-back atmosphere. But how can local governments and start-ups use festivals as testing grounds?
Part 1: Start your collaboration, hosted by Dennis Sieperda (projectmanager Inno-Quarter)
Do you want to understand why and learn how you can build a collaboration between local or regional governments, start-ups and festivals? In this part of the program, we share best practices between these three key stakeholders and answer the following questions:
- Why do local governments need sustainable innovation?
- What do start-ups need to test?
- What do festivals need to facilitate innovation?
Part 2: How to design your action plan, hosted by Hiltsje Pritchard (Lecturer Master Design Driven Innovation)
Once all key stakeholders are on board, you co-design your plan and goals together. In this second part, we guide you through designing, implementing and evaluating experiments at festivals based on our research at Inno-Quarter.
Grab this opportunity to ignite your own collaboration!
Are you a festival organiser or a local government aiming for more successful and sustainable innovation? Invite your (future) key stakeholders to follow this workshop together: a first step to ignite your collaboration on facilitating sustainable innovations at festival grounds.
This workshop is presented by Inno-Quarter
In 2017, over 20 European partners joined forces to facilitate start-ups with European festivals as places for experimentation in the Interreg North Sea Region project Inno-Quarter. All partners believe festivals are great playgrounds for sustainable experimentation. All their research is shared in the Festival Experimentation Guide, helping you to build experiments with all the stakeholders you need. All participants will get the Festival Experimentation Guide as a present. Find more information about this project, which is co-financed by the European Union, over here.
Who is this workshop for, and how can I sign up?
This workshop is designed for festival organisers, policymakers, local or regional government representatives, and sustainable start-ups. We have limited seats available, so please sign-up here to participate.
Moderators
Hiltsje Pritchard (host) – Lecturer Master Design Driven Innovation
Dennis Sieperda (co-host) – Project manager of the Interreg NSR project Inno-Quarter and European project developer at the Province of Fryslan.
Facilitators
Aranka Dijkstra – Accelerating sustainable transition through interdisciplinary collaborations and Living Labs, co-author of the book: Festival Experimentation Guide.
Marije Boonstra – Researcher & teacher Design Driven Innovation, NHL Stenden Hogeschool, co-author of the book: Festival Experimentation Guide.
Sybrith Tiekstra – Researcher on festival-driven innovation.
DATE Fri, Oct 21, 2022 09:30 - 11:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Brainstorm: How Can the Dutch Music Community Help Address the Climate Crisis?
Traditionally, festivals and pop venues have been the place for progressive ideas and ideals. They played a key role in major social change. Time for a big brainstorm: What is the music industry's role in the climate crisis? In what ways can festivals, venues and artists engage audiences on this issue in 2023?
Are you a festival organiser, artist, label manager or creative from the music industry in The Netherlands and up for some real change? Join this brainstorm together with Mitchell van Dooijeweerd (DGTL) and Frederike Berendsen (Music Declares Emergency NL), moderated by Matthea de Jong (We Are Warming Up).
The climate crisis is here and now. The consequences are already being felt and will get worse in the future, but they are also partly preventable. More and more artists are speaking out against climate change. Billie Eilish is organising a climate event, Coldplay tours CO2 neutral, and in the Netherlands too, there are more and more artists who are dedicating themselves to change. But how do you do that? What challenges do you run into? What role can we play?
If you look back at all the major social changes, artists and festivals often played a key role. Think of Woodstock where 400,000 "hippies" spoke out against the Vietnam War; of the LiveAid artists who stood up against world hunger, or the countless songs created around the fall of the Berlin Wall. Think of Glastonbury which supported the fight against nuclear weapons, or Exit festival which grew out of the student protests against Milosevic.
Now that we are experiencing the effects of climate change, it's time for a big brainstorm. Not about plastic cups, but about how to use your platform to engage the audience in the biggest challenge of our generation.
This brainstorm is initiated by Warming Up & Music Declares Emergency and supported by ADE Green.
Join us!
Are you a festival organiser, artist, label manager or creative from the music industry in The Netherlands and up for some real change? Join this brainstorm in Dutch language. You need an ADE Green ticket or ADE Pro passepartout and pre-register via this link to access the brainstorm room. This brainstorm is scheduled before the ADE Green Conference together with some other closed industry meetings in the morning.
DATE Fri, Oct 21, 2022 10:00 - 11:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Speedmeetings: Meet the Lawyers
International Association of Entertainment Lawyers (IAEL)
Specialist lawyers will be available to ADE attendees for five-minute one-to-one consultations to provide guidance on relevant topics ranging from copyright to contract. No need to book, just turn-up! First come, first served.
DATE Fri, Oct 21, 2022 11:00 - 18:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- In Pursuit Of Repetitive Beats - VR Experience (Exclusive Preview)
In Pursuit Of Repetitive Beats - VR Experience (Exclusive Preview)
Presented by ADE and IDFA DocLab
In Pursuit Of Repetitive Beats is an interactive virtual reality experience by award-winning filmmaker Darren Emerson, inviting audiences to go in search of an illegal rave, one night in Coventry in 1989.
From poster-strewn bedrooms to pirate radio stations, police headquarters to secret warehouses, you’ll step-into the shoes of rave culture pioneers as you go in search of the party.
Witness this social phenomenon first-hand, in an immersive exhibition and explorable virtual world set at the end of a turbulent decade in the UK.
In Pursuit of Repetitive Beats brings to life the stories of the promoters, police officers, and rave-goers, whose rivalries and relationships drove a revolution in music and society.
Book your ticket back to 1989 to share in an experience that shaped a generation; to feel the anticipation, the trepidation, the excitement, and the euphoria, that was Acid House.
DATE Fri, Oct 21, 2022 11:00 - 11:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Ukraine: How Can We Help?
Lesia Vasylenko (Politician & People’s Deputy, Ukraine), Nastia (Ukrainian DJ)
The war in Ukraine technically started February the 20th 2014 with Crimea being “annexed”, but went to a full scale invasion at the beginning of 2022 just after the Chinese Olympics. We talk with Nastia about how the invasion affected her, both in terms of family and work life. How she raises money for Ukraine through her gigs and makes hard choices about cancelling gigs due to perceptions of complicity. We will also speak to the Human Rights Activist and Ukrainian politician Lesia Vasylenko about her tireless role in bringing international awareness to this unimaginable seismic shift in Ukrainian life and ask them both how we can all help culturally and how we can understand more fully at a deeper level.
DATE Fri, Oct 21, 2022 11:00 - 11:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Ultra: Into The Future - A Conversation With David Waxman
David Waxman
Moderator: Joe Muggs
As the head of A&R at Ultra Records, David Waxman was instrumental in delivering multiple platinum hit singles, award winning remixes, and chart topping albums, alongside helping to develop superstar talent in electronic music. During his time with Ultra he has worked with artists including Alina Baraz, Armin van Buuren, Benny Benassi, Black Coffee, Carnage, Chelsea Cutler, Deadmau5, Kaskade, Louis the Child, Steve Aoki, Pitbull, Tiesto and many others. Now company President, he oversees the management and day to-day operations of one of the world's best known global electronic and dance music labels, while still being responsible for identifying and developing new artists and projects. Waxman, alongside writer and industry expert Joe Muggs, will be opening up about the challenges ahead, his vision of the creative power of labels of the future, and working in a hybrid role with a major label.
DATE Fri, Oct 21, 2022 11:00 - 11:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: Topline Writing Secrets Revealed
Brian Cohen (SELVA)
Topline writer and composer Brian Cohen has written for Vintage Culture, Sander van Doorn, Tiesto, Alok, Moguai, John Newman and many others. On top of that, through his project Selva, he achieved Platinum status in Brazil, as have his recordings with Alok and Vintage Culture. Cohen will be revealing how he knows when he's made a good topline, how he works with beat makers/producers, how he knows when to stop (often the hardest part of the production process), and where he finds his inspiration and creative energy.
DATE Fri, Oct 21, 2022 11:15 - 12:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- How to Support an Artistic Activist?
What happens when activism and artistic expression come together? What is artistic activism and which forms can it take? What can we achieve through artistic activism and how can artists, activists, festivals and brands work together?
In this session Alina Minkova and Louise Lindén from LiveGreen (Sweden) will share two stories of artistic activism that take place in two different realities — one in democratic Sweden and the other in authoritarian Russia.
Alina Minkova was born in Russia and has been working and living in Sweden for 7 years. With her Russian roots and the Swedish life she built, she experiences the world from multiple perspectives and feels deeply that artistic activism is one of the last resorts in expressing ideas and opinions in an authoritarian country. She will share her personal experience to support people living in war-torn countries, human rights crises and ecological challenges. And for those who are ready to support people in authoritarian countries she will give you recommendations to safeguard the security of the supporter and the activist.
Louise Linden from Sweden founded LiveGreen – a youth-led festival for climate action – when she was 18 years-old. LiveGreen has been a pioneer within sustainable festival production and change work through music since 2011. Now she collaborates with activists from Fridays For Future (the movement that was started by Greta Thunberg) in Sweden to organise Climate Live concerts. The purpose is to use the power of music and events to unite and mobilise people as well as to put pressure on the people in power to take action against the climate crisis. With the first concert taking place in October 2021 in the centre of Stockholm attended by 12 000 people and 250 000 online, Climate Live continues to take over music stages, big and small, with the goal to keep the topic of climate justice high on the agenda and give young activists a new platform to create change.
DATE Fri, Oct 21, 2022 11:15 - 12:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Campsite waste; a single use plastic problem in need for a radical mindshift
ADE Green - Megan Best, Teresa Moore and Frank Kimenai
For anyone involved in the post-production process of multiple-day festivals that involve a campsite, however, this has been the uncomfortable and troublesome reality. Managing resource flows at festivals is no easy task – and it gets even worse if around 20% of camping materials are left behind. Even without setting out the why’s and how’s of it: campsite waste is uniquely a festival problem. This means that solutions will have to be found from within the festival industry – or does it?
During this panel, we are going to dive into tents, mattresses and other campsite materials that are left behind once more. After all, campsite waste has been problematized and discussed for a while. As a result, there are a few decent examples of actionable solutions that work, but on a large scale, it still makes too little difference. Panelists Megan Best (Native Events), Theresa Moore (Green Festival Awards) and Eric van Eerdenburg (Lowlands) are going to envision the future of festival campsites together with the audience. How can the problem be tackled? Does it require an entirely different way of designing festival campsites? What’s the role of retail companies in a world where cheap tents are sold without an incentive to reuse them? Are there ways to combat disposable culture among consumers? Answering these questions is undoubtedly a crucial step towards making green camping the default.
This panel is presented by Plastic Promise, a pioneering collaboration of the Dutch events industry that aims for a reduction of single use plastics on events and festivals. This programme is initiated by Green Events Netherlands and supported by the Ministry of Infrastructure & Water Management.
DATE Fri, Oct 21, 2022 11:15 - 12:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Workshop Circular Event Management
Mitchell Van Dooijeweerd is the Sustainability Manager at the Revolution Foundation, a creator of sustainable and circular systems implemented at events worldwide such as the DGTL Festival. This pioneering festival gained widespread media attention around the world and is recognised as the most sustainable festival in the world. He will be your guide on how to manage a circular festival.
As festivals grow larger, louder and attract a bigger audience, organisers continue to look for ways to get the most out of their materials and minimise the loss of valuable resources.
There’s no need to reinvent the wheel when the answer is circular!
Circularity provides a sustainable answer to the 21st century’s loss of valuable resources, pollution and biodiversity loss, where closed systems like festivals are perfect grounds to develop future-proof systems.Implementing efficient ways to manage food, energy, sanitation, and materials is a sure way to minimise any festival's footprint and help it bloom year after year.
In this hands-on workshop, Mitchell will share his insights into a full circular festival, showcasing the roadmap, audience engagement and systems implemented towards a circular DGTL 2022.
There will be room for questions.
For who:
Event and festival organisers & sustainability event managers
DATE Fri, Oct 21, 2022 11:30 - 12:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Two Lives in Music
Richard James Burgess (President and CEO, A2IM), Richard Gottehrer (Founder, The Orchard)
Moderator: TBA
Two iconic figures who between them have clocked up global hits and who then also moved to the business side of the industry (Gottehrer as founder of The Orchard, and Burgess as Head of A2IM) come together to dig deep into their vast experience in both the creative and business sides of music to offer their vision of what the future holds through a mixture of sound advice, anecdotes and hard-won experience.
DATE Fri, Oct 21, 2022 11:30 - 12:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- STOMP - The Future is Independent!
Dick de Groot (Founder, Be Yourself Music), Lisa Hresko (General Manager, A2IM), Luciano Winter (Founder, Rotterdam Airlines), Mattijs van Welzenis (Head of Recordings, Cloud 9 Music), Kees van Weijen (Chairman, STOMP)
With a market share close to 40% worldwide in all genres and over 60% in EDM, there is no denying possible; independent artists and labels are solid partners and growing market share worldwide. But why is independent music doing so well these days? To what extend can artists grow their own careers independently? And why do so many artists prefer to work with independent labels? During this panel, hosted by the Dutch trade association for independent record labels (STOMP), experts will discuss the value and benefits of the independent music industry in 2022 and beyond.
DATE Fri, Oct 21, 2022 11:45 - 12:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Building Dedicated Fan Communities
Moderator: Aron Friedman
ID&T Group is one of the world’s biggest event organizers, organizing 70 events a year, and is celebrating their 30th anniversary this year. They are pioneers in the dance industry, leading the way since 1992. They have traveled the world with dance concepts like Sensation and are known for their huge dedicated fanbase and were the first to host dance events in big arena’s / stadiums.
With iconic brands such as Thunderdome and Q-dance they have created dedicated fans worldwide. Irfan van Ewijk, one of the founders of ID&T, is one of the people behind Thunderdome. Thunderdome is acclaimed for its dedicated fanbase and the cultural movement it started back in the 90s. Celebrating its 30th anniversary this December, Thunderdome is more relevant than ever. Together with Jonas Schmidt, Head of Creative at Q-dance and the creative father of many elements that make Q-dance events famous like the mind-blowing endshows fans across the globe witnessed open-mouthed, the astonishing stage designs, creative fan activations and much more. These unique elements are, among others, the reason why Q-dance’ brands have countless dedicated fans.
Listen to Irfan and Jonas talk about how these phenomenons came to life and you might learn how to build a dedicated fanbase yourself as well.
DATE Fri, Oct 21, 2022 12:15 - 13:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Your Artist/Event Needs Brand Sponsorship: This Is How to Do It!
Karlijn Marchildon (Head of Brand, VanMoof), Evan Bailey (Vice President, Disco Donnie Presents), Gopi Sangha (Chief Executive Officer, CUSP Agency), Tommy Vaudecrane (President, Technopol), Claire Wright (CEO and Co-Founder, Buddy Technology & Director of Culture and Development, Electronic Music Alliance)
Brand Sponsors are a critical form of funding that we, as an industry, rely on. When we think about brand sponsorship we often think about onsite activations and merchandise, but securing brand sponsorship for today’s events and artists is a lot harder than it was a few years ago. Sponsors are looking for innovative activation concepts, cleansed first-party data, and ways to be a part of approving the experience. Our panel of experts will be looking at case studies of recent brand sponsorship activations and creative strategies that helped sponsors achieve their goals. Join our talk to keep up with current trends in event brands sponsorship and innovative technologies.
DATE Fri, Oct 21, 2022 12:15 - 13:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Martin Garrix & Joseph Capriati: Different Paths, Same End Game
Martin Garrix (DJ/Producer) & Joseph Capriati (DJ/Producer)
Moderator: Dave Clarke
Martin Garrix and Joseph Capriati have been friends for years, and at ADE Pro they'll be discussing how they each approach their productions, who or what they look to for inspiration, who their production/artist heroes are, the importance of friends, the ups and downs of being famous, and much more. An informal chat about friendship and a lifelong passion for music between artists from different genres whose approaches and attitudes may well turn out to be rather more similar than you might think or expect.
DATE Fri, Oct 21, 2022 12:15 - 13:45
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Workshop Revelland: Make your event immersive and inclusive
ADE Green - Marianne Dijkshoorn, Sam Piek and Nikki Manuputty
Sam Piek, Mariannne Dijkshoorn and Nikki Manuputty will share how to approach accessibility from a creative point of view. This way you can offer a program that is both immersive and inclusive. The moment the regular public also benefits from an investment in the field of accessibility, it becomes much easier to get started. In this session, we guide attendees in a new way of looking at things that make the discussion about inclusion a lot lighter and, above all, easier!
Possibilize created this interactive workshop building upon best-practice and knowledge from the European network Revelland. Revelland is a collective network of passionate artists, directors and event organisers, determined to make performing arts accessible to everyone. They're on a quest for cultural transcendence through immersive experiences. There will be room for dialogue, ideas and questions.
How can I sign up?
We have only 20 limited seats available, so please sign-up here to participate.
DATE Fri, Oct 21, 2022 12:30 - 13:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: How a Fan-Powered SoundCloud is Changing the Future of Music
Eliah Seton (President, SoundCloud) and Lauren Wirtzer-Seawood (Chief Content and Marketing Officer, SoundCloud)
More than ever, the artist-to-fan connection is driving the future of music innovation, creating new ways for artists and producers to get discovered, engage, and grow. Hear from SoundCloud’s President and Chief Content and Marketing Officer about how SoundCloud’s evolution uniquely enables them to push forward new industry models and create value for artists, producers, and fans in one ecosystem through bespoke solutions and services to foster discovery, monetization, fandom, and more.
DATE Fri, Oct 21, 2022 12:45 - 13:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Music: In Place of War
Sama Abdulhadi (DJ), Mabe (DJ)
Moderator: Ruth Daniel (In Place of War)
A conversation led by Ruth Daniel, CEO of In Place of War, an organisation working in places of conflict that uses music as a tool to make positive social change. She is joined by Sama Abdulhadi, Palestine’s first DJ and electronic music producer, and Mabe, a DJ and journalist from Caracas, Venezuela. Mabe's style is related to both technology and living in a world without boundaries, also known as syncretism, which she believes is in the blood of all Latin Americans. The conversation will explore their role in music, what it means to come from a place blighted by conflict, and what their ambitions are for the music that they play and make, and the role of the music scenes in their conflicted countries.
DATE Fri, Oct 21, 2022 13:00 - 13:45
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- No Excuse For Single Use! Reusables At Events Presented by Paardekooper
ADE Green - Tijl Couzij (ITGWO), Camille Guitteau (Co-Founder & Director, Bye Bye Plastic), Alan Cambell (Technical Director, The LCA Research)
Environmental damage from plastics entails worldwide pollution, from the poles to the deep oceans and our human body. The pollution of waterways leads to animal deaths, and microplastics end up in our food chain. Especially single-use plastic is increasingly becoming a global environmental threat. But change is coming now…. We must change our approach: from ‘Take, Make, and Waste’ to a circular system where products and materials are designed for reuse with minimal value loss or environmental damage.
In this program, event organisers and artists will learn everything about plastic policies from the EU, using reusable food tableware at festivals and how to use the power of music to say goodbye to single-use plastics.
Plastic Policies
Waste is a human design flaw that does not exist in nature. Switching from products to systems will lead us toward circularity – but system change calls for a new strategic approach. The European Commission is working on the Single Use Plastics directive to make reusable solutions a new norm. During this panel, a policy maker will share important insights on strategic approaches – and the implications for festivals and events in the years ahead.
Reuse is essential in a circular economy
As an expert on the environmental impact of packaging, Dr. Alan Campbell (The LCA Centre) will illustrate why reusable alternatives are essential in a circular transition – based on scientific research.
Tijl Couzij (Into The Great Wide Open) has been taking the lead in reusable alternatives for years. He initiated a pilot on reusables in collaboration with Paardekooper and the Green Deal Circular Festivals. A reusable system for food was piloted this summer at DGTL festival, Castlefest and Into The Great Wide Open. Tijl will share his lessons learned to make it easier for other organisations to switch to reusables.
How to use the power of music and say goodbye to plastics.
While working on new initiatives for reusable alternatives, we will have to wave goodbye to single-use plastics in the event industry. Bye Bye Plastic is a disruptive foundation working to remove single-use plastics from the industry. Using the power of music, they aim to create a positive ripple effect on society. Camille Guitteau is the co-founder of the foundation; she will share how their uncompromising approach contributes to a single-use-plastic-free industry through a movement started off by the global artist community.
DATE Fri, Oct 21, 2022 13:00 - 13:45
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Workshop: How to Grow a Transformative Mindset?
ADE Green - Laureline Simon (Founder & Executive Director, One Resilient Earth)
As planetary boundaries are broken down one after another, how can we as artists and music industry leaders, best respond to this existential threat? Our minds are used to focusing on today, tomorrow and sometimes a few years ahead if we are planning a market analysis or creating a three-year company strategy. The pitfall is we put all our focus and energy into sustainable practices which try to solve today’s problems with today’s solutions, without seeing the bigger picture, including future challenges and opportunities.
Change starts within. Ideas emerge from our human minds in dialogue with our bodies. How can we use emotions, imagination and creativity to drive change and build a thriving world? In this workshop Laureline Simon (founder of One Resilient Earth) will guide you through how to grow a transformative mindset, in order to respond to the climate and biodiversity crises through regeneration and transformation. By learning about regenerative resilience and doing different exercises together you will tap into new ways of experiencing transformative thinking.
This interactive workshop builds upon the latest climate science including climate psychology, and emergence theory. There will be room for dialogue, ideas and questions.
How can I sign up?
Due to increased capacity, signing up is not necessary for this workshop.
DATE Fri, Oct 21, 2022 13:00 - 13:45
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Creative Climate Justice
ADE Green - Chihiro Geuzebroek, Jed Dowling and Chiara Badiali
How do we center justice, regeneration, and reparation in climate action? What does it mean to connect our work to tackle social, economic, and environmental injustices? What can the creative community do to tell braver stories, challenge the systems we live in, and create openings for a better world?
Our panelists share different perspectives of how they are working to make sense of some of these big questions. Explore the themes of this panel in more depth in Julie's Bicycle Creative Climate Justice Hub, a dynamic library of climate justice resources curated for the arts and culture community, published earlier in 2022.
DATE Fri, Oct 21, 2022 13:15 - 13:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: Touring in a Post Pandemic World. South Korea and The Interconnected Dynamic of Diverse Asian Dance Scenes
Nevin Hendrickson (Event Coordinator, CakeShop) and Samuel Swanson (Co-Founder, CakeShop)
A focus on the connections within the Asian scene as well as the differences in music consumption (socially/culturally), how we rely on each other in the region, and how a post-pandemic world has disrupted the harmony of the already complicated connection between the various markets. Highlights include the difficulties and opportunities presented for touring, continental synergy, and what that means for the dynamic of underground music culture traveling between the different regions going forward.
DATE Fri, Oct 21, 2022 13:30 - 14:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- 20 Questions For Seth Troxler
Seth Troxler (Producer, DJ)
Moderator: TBA
Troxler is as well known for his off-kilter wit, love of food, and legendary cooking skills, as he is for his astonishing, shamanic DJ sets and timeless remixes for Fine Young Cannibals, Fever Ray and Soul Clap. In this lively, revealing, up close and intimate session he'll be answering questions sent in by delegates following a shout out on the ADE website. If enough time remains after that, he'll also be taking questions from the live audience.
DATE Fri, Oct 21, 2022 14:00 - 14:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Lady of the House: Harnessing the Power of Dance Musics Gender Parity Initiatives
Jaguar (Broadcaster, DJ & Journalist, BBC Radio 1 / Jaguar Foundation), Farah Syed (Senior Manager of PR & Industry Relations, Beatport), Ed Jenkins (Ed Jenkins: Founder and Director, Ed Jenkins Mgmt), Jen Hammel (Agent, CAA), Annie Chung (Agent, WME), Laila Mckenzie (Founder & Co Author, Lady of the House)
How initiatives are widening/accelerating the pipeline for growing grassroots women and gender marginalised groups. Why it's important for professionals to harness this dynamic growth how industry leaders and commercial entities can support, invest in and benefit from these initiatives.
DATE Fri, Oct 21, 2022 14:00 - 14:45
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- The Green Buzzword Bingo
What the # does it mean to be post-activist, climate resilient, a regenerative economy, impact startup, a circular festival or a carbon-neutral event? Do you want to make a positive change but feel a bit overwhelmed because of all the social and ecological buzzwords used in the sector? Jump in and be educated in an easy and fun way.
Join The Green Buzzword Bingo presented by Festival Sustainability Lab! Test your knowledge in collaboration with your peers and learn all about terminology used to create a fair, resilient, clean and thriving music industry. After this session you can enlighten your colleagues and friends next time talking about sustainable change.
Festival Sustainability Lab is an innovative collaboration between Green Events (NL), Innofest (NL), One Resilient Earth (DE) and LiveGreen (SE), accelerating the needed ecological and social change in creative sectors and making them more resilient and fit for the future.
Our expert European team on stage is represented by Laureline Simon (founder One Resilient Earth), Alina Minkova (LiveGreen) and Frouke Engel (startup scout / expert at Innofest) They will reflect on the answers and invite all start-ups, organisers and artists in the room to join their Festival Sustainability Lab starting this year to dive deep into innovation, resilience and sustainability. European start-ups, artists and event organisers can apply for these Labs to develop their skills and collaborate with peers.
This program is co-funded by the European Union
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
Give your live events competencies a green upgrade presented by Future Festival Tools
ADE Green - Chris Johnson (Co-Founder, CEO & Trustee, Ecolibrium), Chiara Badiali (Julie's Bicycle)
Get future-ready, and be the first to experience new tools and take part in testing a groundbreaking new learning experience. In other words: get a sneak preview of the Future Festival Tools.
Chris Johnson (founder Shambala Festival and Chair Vision2025) opens the session with his perspective on how festival organisations may reach beyond the event to inspire change. Each and every one of us, no matter which role in the music industry we may fulfil, has a valuable part to play in meeting the climate crisis. Whether you’re an aspiring event professional, a seasoned production manager looking for an entry-point to action, or a festival manager wanting to brush up on your knowledge for conversations with partners and suppliers, the Future Festival Tools are designed to meet your needs.
Are you eager to step up your game and get a certificate for sustainable event management? Join this learn- and work session and dive deep into the topics of food, energy, mobility, materials, water or strategy and receive a certificate on the spot.
Please sign-up here to attend.
About Future Festival Tools
The ecosystem of sustainable knowledge, collaboration and suppliers in the event sector has slowly been developing over the past years. Where there was little know-how only a decade ago, a great network of organisers, projects and initiatives has emerged by now. In 2021, seven pioneering organisations teamed up to create a new knowledge base: Green Events, Le LABA, Christopher Johnson, Green Music Initiative, Julie's Bicycle, The Nationwide Caterers Association (NCASS), and Euei. Future Festival Tools is co-funded by the Erasmus+ Programme of the European Union, and provides a set of freely accessible knowledge tools, including self-assessment, inspirational stories from across Europe and an e-learning course.
DATE Fri, Oct 21, 2022 14:00 - 15:00
LOCATION Huis Vasari (Vrije Academie) | Herengracht 368, Amsterdam
- Combat Climate Change, How the Music Industry Needs to Start a Cultural Transformation
John E. Fernandez (Director, MIT Environmental Solutions Initiative), Norhan Bayomi (DJ Nourey), Anna Johnson (Sustainability and Environment Officer, Involved Group), Rob van Wegen (Sustainability Supervisor, ESNS), Luke Howell (Founder & Director, Hope Solutions), Sally Freeman (Director, Love Live Music)
We need a cultural transformation to redesign the way we eat, live, travel, work and party. We need to shift from small, isolated actions to collaborative impact. But how can the music industry contribute to the necessary changes? What if we haven’t started our Green journey? How do we start and make significant changes in everything we do?
Scientists all over the world have warned governments and citizens of the dangers of climate change, but the majority haven't taken enough action. Our attempts to limit the rise in global temperature to 1.5 - 2 degrees celsius (as agreed in the Paris Agreement) are falling short.
Gus Speth (a US advisor on climate change )
“I used to think that top environmental problems were biodiversity loss, ecosystem collapse and climate change. I thought that thirty years of good science could address these problems. I was wrong. The top environmental problems are selfishness, greed and apathy, and to deal with these we need a cultural and spiritual transformation. And we scientists don't know how to do that."
The Electronic Music industry has global reach and can unleash imagination and passion like very few other industries can. It inspires us, helps us dream and ask big questions, which can all pave the way to a better future for all of us. It has a unique position – and could, through positive examples and practical solutions – help guide millions of people towards a climate-friendly future and help our political leaders to bring about the required global transformation.
Our session will start with a keynote address from John E. Fernandez (Director of MIT Environmental Solutions), who will describe what a climate-friendly future means, what it looks like and why climate action is urgently needed. The session will examine how those who have the resources and knowledge to facilitate change can take the necessary collective responsibility.
We will then examine the challenge from three different angles: that of an artist, that of the festival manager and that of a record label. We will explore the role the music industry could play in the climate–crisis, and what responsibility all players have to ignite a cultural change to reduce and reverse climate change. Sally Freeman (moderator) will facilitate the conversation with Norhan Bayomi (Electronic Music Producer and a Trance DJ) Anna Johnson (Sustainability and Environment Officer at Involved Group) and Rob van Wegen (Sustainability Supervisor at Eurosonic Noorderslag).
Last but not least Luke Howell (Founder Hope Solutions) will share state of the art innovation and practice on the use of sustainable energy in Coldplay’s new tour, as a best-practice example for how artists can step up their game and support sustainable solutions for our industry and far beyond.
DATE Fri, Oct 21, 2022 14:00 - 14:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: Live Venues - Building a Business Ecosystem and Creating Opportunities
Mauricio Soares (Director, M-S Live & ARCA)
The business ecosystem approach consists of building resilience and creating opportunities for companies and venues by understanding, respecting and acting upon the interdependent relationships they have with both internal and external stakeholders. Understanding the long-term goals of your landlord, developing a vision for gradually repurposing, and actively working as a placemaking tool creates multiple opportunities for venues, as does working with community leaders to improve the lives of the people living nearby.
DATE Fri, Oct 21, 2022 14:00 - 14:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Middle East and North Africa: A New Frontier On Global Music Culture
Baloo (Chief Creative Officer, MDLBEAST), Amira Guetif (Freelance Creative Lead), Karim Miknas (Founder, Likwid Productions)
Moderator: TBA
MDLBEAST's Chief Creative Ahmad Alammary, also known as Baloo, joins Amira Guetif and Karim Miknas to discuss MENA’s (Middle East and North Africa) emerging musical ecosystem, its wide range of unique creative opportunities, and the next frontier of underground music that is permeating the region.
DATE Fri, Oct 21, 2022 14:45 - 15:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Challenges Ahead For The Live Scene
Allan Hardenberg (Founder & Director, ALDA Events), Andrea Graham (Co-founder, Bass Coast Festival), Ivan Milivojev (YOUROPE), more speakers TBA
Moderator: Anish Sood
A perfect storm of challenges is brewing for the live sector, for the live industry and large-scale live events, The technical skill gap caused by COVID is resulting in events having to be cancelled or downscaled because they are unable to find enough lighting and sound technicians, transport and energy costs are rising at unprecedented rates, and as a result ticket prices and the cost of onsite catering are also being pushed up. And all this is happening against a background of a general drop in how much disposable income people have available. It's crunch time for the live industry, so we asked some leading players to share with us what they intend to do in the short and medium term, how they intend to adapt their business models, and what role new technologies might be able play in creating new, cheaper and less site-specific events.
DATE Fri, Oct 21, 2022 14:45 - 15:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: The Brazilian Dance Market: A Helicopter View
Claudio da Rocha Miranda (CEO, BRMC), Nazen Carneiro (Head, NZPR)
Brazil, the land of stages offering everything from large-scale live events like Rock in Rio's New Dance Order to XXXperience and Tribe, alongside dozens of local festivals, Brazil has become a major global force in electronic music, moving from talent buyer to talent seller with acts like ALOK, Ownboss, Vintage Culture and Mochakk. Rock in Rio's Claudio da Rocha Miranda and PR expert Nazen Carneiro present an overview of Brazil's dance music scene and set out what's happening in the post-COVID era, the opportunities for foreign acts and DJs, while also spotlighting the next wave of local acts with export potential.
DATE Fri, Oct 21, 2022 15:15 - 16:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Meet the Startups: Five Innovations Keeping the Events Industry Sustainable!
Simone Vos (Agriton), Jeff Wezel (Watermeln), Jan Jaap Folmer (Uppact), Damien Mark Taylor (Blockchainburger), Jules van Haaren (Startup Solar Carpet), Linda Vermaat
If you’re after new ways to make your event, festival or business more sustainable, then be sure not to skip this part of ADE Green. Using the festivals’ flexible water and energy grids as testing grounds, Innofest invites green entrepreneurs and innovative medium and small businesses to test their new products at real, working festival sites. The five most promising startups of 2022 with the goal of festival sustainability have been selected to present their innovations at ADE Green.
This year’s innovations include:
1. circular organic waste removal by Bokashi
2. mobile power supply without any emissions by Watermeln
3. integrated solar panels in building fences by Solar Carpet
4. non-picky recycling machine by Uppact
5. an online service to verify ingredients with blockchain technology by The Blockchain Burger
The start-ups were picked from the Innofest alumni database for their relevance to the largest issues the festival sector wishes to tackle. They’re all ready-to-go-innovations, with a test record to prove it. So walk in, meet their makers and start making an impact at your event! Or, if you are an innovator yourself, feel free to stop by! Maybe Innofest can help you out with testing in 2023.
This program is co-created with Innofest.
DATE Fri, Oct 21, 2022 15:30 - 16:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: Progressing Gender Representation In Dance Music
Jaguar (The Jaguar Foundation)
Information T.B.A.
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
How to redesign festivals to be accessible for all presented by HandicapNL
ADE Green - Lucille Werner, Kelamo Masali and Laura Jones
Let’s not be blind to the fact that most events aren’t designed to be accessible for everyone, even though there are a whopping one billion people worldwide who experience some form of disability – whether that’s from birth, or acquired later in life. That’s roughly 15% of the world population without proper access to most events and festivals, simply because they aren’t set up with accessibility in mind. It’s about time to make their lives more eventful. It begs the question: How can event professionals step up their game towards more accessible events? It all starts with seeing disability in a different way…
One way of looking at disability is through the social model, which says that disability is caused by the way society is organized, rather than by a person’s impairment or difference. It seeks to remove barriers that restrict life choices and opportunities for people with disabilities. By removing these barriers at festivals, more people are given the chance to share new ideas, music and food with like-minded people – and they get important opportunities to express themselves creatively, meet new people, recharge, and go home feeling inspired. Two years without festivals taught us that these experiences are an important aspect of the lives of many. So why can’t we make them accessible for every human being?
Find out in our conversation with DJ Laura Jones and festival organizer Kelamo Masali from STRAF_WERK. We will dive deep into how we can change these barriers in a way that more people can experience a festival together. To create a collective change within the Dutch festival industry, HandicapNL Foundation and Green Events launch a new collaboration on accessibility with pioneering Dutch music festivals. Together they will present their ambition towards cognitive and physical accessibility to Lucille Werner, a Member of the Dutch Parliament.
Read our full blog about this subject here.
DATE Fri, Oct 21, 2022 15:30 - 16:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- How Can Festivals Accelerate Circular & Climate-Neutral Transitions in Urban Areas?
The urgency to accelerate the transition toward a more circular and climate-neutral society is widespread. With 70% of the world population living in urban areas, most of the sustainability challenges culminate in cities, making them key in the transition towards a circular and climate-neutral society. With thousands of festivals taking place in Europe, reaching millions of people, we truly believe that festivals can contribute to solving these challenges in close cooperation with cities.
The circular transition and the reduction of greenhouse gas emissions are the two main priorities of the European Union and its member states. On a European level, ambitious goals have been set by the European Green Deal, the EU ‘Fit for 55’ package, and the EU’s new circular action plan. The government of The Netherlands and the City of Amsterdam embrace these ambitious goals. However, achieving these goals will require a joint effort of all sectors and society.
Festivals can contribute by limiting their own negative impact, inspire a green movement among their visitors and serve as a testing ground for circular innovation for cities. Ultimately, the aim is to achieve full circularity and climate neutrality by 2050. This seems far away, but to change our linear and polluting systems we need to act now, and important steps must be made in the coming years.
Panel discussion: how can festivals and cities help each other?
Together, the international Green Deal Circular Festivals and the City of Amsterdam have invited several European festivals and cities for this panel. Examples of collaboration between festivals and cities will be shared, in which festivals provide living labs for sustainable innovation and a platform to involve society and new generations in an inclusive transition. How can we learn from each other? What are the struggles in working together and how can cities and festivals engage in collaborations to accelerate change? The speakers will be announced soon, so stay tuned!
DATE Fri, Oct 21, 2022 16:15 - 16:45
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Short Cuts: HE.SHE.THEY. Redesigning the Dancefloor
Steven Braines (Manager, The weird and the wonderful)
Redesigning the Dancefloor: a practical guide to making club nights more diverse, inclusive and safer, presented by HE.SHE.THEY. Cofounder Steven Braines.
DATE Fri, Oct 21, 2022 16:15 - 17:15
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- Finding your Climate Muse presented by DJs for Climate Action
ADE Green - Eli Goldstein, Eat My Butterfly, Fay Milton, Fallon MacWilliams aka Darwin and Anetha
What is the role of music culture in climate action? In what way can artists use their creativity and voice to drive change?
The issue of climate change can be so daunting that it seems overwhelming. Maybe the only way to truly understand it is with our hearts and not our minds? Artists can play a unique role by connecting with our feelings, restoring our bond with nature and inspiring climate action. But, for artists, there are pressures that make taking action feel complicated – maybe even uncomfortable.
Today there is a growing group of DJs, producers, and musicians that are using their work and platforms to inspire and make an impact on the impending climate crisis. These artists all had the courage to take steps towards positive change and ended up deeply involved in climate action. By integrating these topics into their creative practices, or starting organizations that make a broader impact, these artists are examples of how we can all get inspired to make change.
In this panel, we will explore ways for artists to engage and speak out, as well as the challenges that come with this. Pioneers will inspire you with their stories and will give you hands-on advice on how to start your own journey.
About DJs for Climate Action
DJs for Climate Action (DJs4CA) is a global community of artists tapping into the joy of music to inspire courage and transformation in the pursuit of climate justice. DJs4CA believes that through Connection, Curiosity, Creativity, Courage, and Commitment all artists can be empowered to be climate activists.
Connection to the planet, to our community, and to ourselves.
Curiosity to act with generosity, humility and considered intention in all things requiring time, energy, funds, and social capital.
Creativity to explore, learn, create, and lift each other up.
Courage to persist in the face of systemic resistance.
Commitment to pursue justice.
DATE Fri, Oct 21, 2022 16:30 - 17:00
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- New European Festivals Join The Green Deal Circular Festivals
- Vivianne Heijnen (Minister for the Environment, The Netherlands)
New European frontrunners
In this final program a new group of European frontrunner festivals will officially join the community and sign the international Green Deal Circular Festivals. Among others, Awakenings, Welcome To The Village, Oranjebloesem, komm schon Alter, Georgie's en Lago Lago, Castlefest (The Netherlands), Boom (Portugal), Exit (Servia), Oya (Norway), Paradise City (Belgium), Pohoda (Slovakia) and Sziget (Hungary) will be present on the ADE Green main stage. Together with several festival organizers who are already part of the Green Deal and Vivianne Heijnen (Minister for the Environment The Netherlands) , they will share their vision on how to become circular and climate neutral.
About the International Green Deal Circular Festivals (GDCF)
The international Green Deal Circular Festivals was launched during ADE Green 2019. It stands for a future-proof and circular festival industry. Participating festival organisers are pioneers and frontrunners on European level and strive to achieve circularity and climate neutrality by 2025. With the support of the Dutch government, the GDCF provides a platform to connect and collaborate, to inspire each other, to innovate together, learn from each other and develop solutions that can be put into practice by other festivals, events and cities worldwide.
New European frontrunners
In this final program a group of new European frontrunner festivals will officially join the community and sign the international Green Deal Circular Festivals. Among others, Awakenings Festival, Boom Festival, Castle Fest, Exit, Meadows in the Mountain, Mysteryland, NorthSide, Øyafestivalen, Paradise City, Welcome To The Village and Sziget will be present on the ADE Green mainstage. In a conversation with Vivianne Heijnen (Minister for the Environment The Netherlands) festival organisers will share their vision to become circular and climate neutral.
About the International Green Deal Circular Festivals
The international Green Deal Circular Festivals<https://www.circularfestivals....> was launched during ADE Green 2019. It stands for a future-proof and circular festival industry. Participating festival organisers are pioneers and frontrunners on European level and strive to achieve circularity and climate neutrality by 2025. With the support of the Dutch government, the GDCF provides a platform to connect and collaborate, to inspire each other, to innovate together, learn from each other and develop solutions that can be put into practice by other festivals, events and cities worldwide.
What happened in the Green Deal Circular Festivals since the launch?
Amsterdam Open Air, Best Kept Secret, Boardmasters, Body & Soul, Boomtown Festival, DGTL, Down the Rabbit Hole, Eurosonic Noorderslag, Into The Great Wide Open, Lowlands, Manana Manana, North Sea Jazz, Pukkelpop, Roskilde Festival, Shambala, Superbloom, Vierdaagse Feesten, We Love Green and Zwarte Cross are among the festival organizers who joined the GDCF in 2019. After 2 years of COVID-19, this year’s festival season have shown to be a year of renewed motivation and inspiration to innovate together! Festival organizers will share the steps that have been made and solutions and idea’s that have emerged since the start of the collaboration.
DATE Fri, Oct 21, 2022 17:15 - 18:30
LOCATION Felix Meritis | Keizersgracht 324, Amsterdam
- South American Overview & Networking Session
Claudia Pereira, Eliana Iwasa, Maz, Frederico Roche, Hernan Cayetano, Ivan Córdoba, Arturo Ruiz, Nazen Carneiro, Mauricio Soares, Claudio da Rocha Miranda, Lainie Copicotto, Frankie Franco, Roland Leesker
South America is as big a source of brilliant, inspiring and original music as the US or Europe, but it remains somewhat cut off and much less connected than it could or should be. With the news that Latin Music is set to generate $1 billion this year in the US, ADE is offering delegates the chance to meet and mingle with some of the most dynamic and relevant people currently operating across South America. Come along and make yourself known to professionals and acts from Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay, in this relaxed but focused networking session.
Buy the ADE Pro Pass here
Additional
info:
https://www.amsterdam-dance-event.nl/en
https://www.facebook.com/amsterdamdanceevent
www.twitter.com/ADE_NL
