Curious about how the biggest players in the music industry maintain their competitive edge? The "Essential Insider Knowledge" series serves as an unparalleled platform where global industry and brand leaders unveil their coveted strategic insights. This series is designed to empower music professionals, artists, and enthusiasts to elevate their success in the dynamic digital music landscape. Hosted at ADE Pro, participants are provided with invaluable opportunities to gain firsthand knowledge and engage in exclusive networking sessions.
Unlocking Insider Knowledge
Attendees will receive an in-depth exploration of the operational intricacies behind some of the world’s most influential platforms and brands, offering actionable strategies to significantly boost their success. Key highlights include:
- YouTube: Mastering the Algorithms for Sustainable Growth
Led by Sheniece Charway, Head of Black Music & Culture, EMEA, along with additional experts yet to be announced, this session will delve into the nuances of YouTube’s algorithm. Participants will learn techniques to optimize content, expand audience reach, and ensure lasting growth in a competitive digital environment.
- Bandcamp: Insights into Music Monetization
Aly Gillani, Artists & Labels Lead, and Deniz Everling, Artist & Label Representative, will share top-tier strategies for maximizing revenue through Bandcamp. This session will focus on effective monetization techniques tailored to independent artists and labels navigating the modern music economy.
- MassiveMusic: Crafting a Sonic Brand Identity
Moos Lamerus, General Manager of MassiveMusic, will provide expert guidance on developing a compelling sonic brand identity. Attendees will gain insights into leveraging music strategically across various platforms to enhance brand recognition and engagement.
- Spotlight on Music Tech at ADE Pro
Participants will be treated to an exclusive preview of this year’s Music Tech program, showcasing groundbreaking innovations and tools shaping the future of sound. Featured speakers include:
Juliette Rolnick, Music Product Professional at ElevenLabs. Juliette’s expertise spans AI audio research and product development, supporting millions of creators across audiobooks, films, gaming, and more. Her background includes investing in music tech startups at media conglomerate Bertelsmann.
Virginie Berger, AI Expert and Founder of Don't Believe the Hype. With over 25 years of experience in music rights, AI ethics, licensing innovation, and tech leadership roles at MatchTune, Downtown, and Microsoft, Virginie also contributes as a technology writer for Forbes.
Paul Wiltshire, Founder & CEO of Songtradr. Paul’s journey from establishing a tech-enabled licensing database to leading a comprehensive music solutions company exemplifies transformative leadership in digital music distribution and monetization.
- Buma Music In Motion – Meet the Sync Pros
This session offers unparalleled insights into the synchronization landscape. Attendees can engage in discussions about industry trends and opportunities with leading sync professionals, including:
Rachel Graham-Andrieux (Sync Agent, Passe Publishing & Profile de Face)
Jacob Wiltshire (Music Supervisor, Pusher Music)
Jason Alexander (Creative Director, Hit the Ground Running)
Katie Colley (Music Creative Production & Soundtracks, Netflix)
Connie Rebekah (Music Supervisor, Curation Music)
Mike Jansen (Owner, The Greater Goods Co.)
- Meet the Music Platforms
ADE Pro also facilitates exclusive one-on-one meetings with some of the world’s foremost music platforms. These interactions are essential for professionals looking to unlock opportunities in music discovery, distribution, and monetization on a global scale. The full line-up will be announced soon, promising yet more influential names from the music industry.
The "Essential Insider Knowledge" series is more than just a learning experience; it’s a gateway to mastering the rapidly evolving digital music arena, fostering connections with industry pioneers, and setting the stage for sustained success.
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