Behind the Program: Curating ADE Green 2025
As ADE Green gears up for its upcoming edition, the anticipation is palpable. This renowned sub-conference, dedicated to sustainability and social change within the music industry, promises to be more impactful than ever. With ticket sales now open, organizers are offering an exclusive look behind the curtain at how the program is meticulously crafted to inspire, educate, and connect a diverse array of attendees.
Shaping the Future: The Role of ADE Green
Entering its second decade, ADE Green has evolved beyond a traditional conference. It has become a dynamic platform where critical conversations take root and ripple far beyond the event itself. Held annually in October in Amsterdam, ADE Green attracts a wide spectrum of participants from the global music ecosystem — including artists, bookers, brands, production managers, policymakers, and activists. For one transformative day, these individuals step away from their daily routines to engage, reflect, and envision the future of the industry.
At the helm is Carlijn Lindemulder, Head of Program for ADE Green, who has been instrumental in curating this journey. Her vision is clear: ADE Green is not just about imparting knowledge or sparking inspiration; it’s about fostering genuine connections that catalyze lasting change.
Crafting the Agenda: A Delicate Balance
One of ADE Green's defining features is its inclusive approach. The conference is intentionally designed not to cater solely to sustainability pioneers or industry veterans. "We definitely don’t want to be a conference only for pioneers or sustainability managers," Lindemulder emphasizes. "You can make a huge difference from any position inside a brand, a music agency, or a production company."
This philosophy translates into a diverse program that spans both breadth and depth. Attendees can expect a mix of practical workshops tailored for event producers, alongside reflective sessions exploring themes such as human rights, cultural ethics, and environmental stewardship. Some sessions are designed to draw large crowds, while others cultivate intimate, thought-provoking discussions.
"Sometimes we program something we know won’t be packed, but it needs to be put on the agenda. And I believe that through this, conversations will grow," Lindemulder notes.
The programming team employs a strategic framework that balances social and environmental themes with both practical and conceptual content. This approach ensures relevance for newcomers and seasoned professionals alike. Topics are curated through a combination of industry insights, cultural trends, and extensive consultations with peers across Europe. The guiding questions are ever-present: Is this relevant? Can attendees integrate this into their work? Will it challenge them to think differently?
Building a Community: The Heart of ADE Green
Beyond its content, ADE Green serves as a vital hub for community building. The journey towards sustainability and social change can often feel isolating, particularly for individuals unsure of where to start. ADE Green addresses this by creating an environment where attendees can meet like-minded peers, forge alliances, and feel part of a larger movement. Whether participants leave with a notebook brimming with ideas or the contact information of a new collaborator, the conference’s impact extends well beyond its physical boundaries.
What’s New in 2025
While the complete program remains under wraps, ADE Green 2025 promises fresh perspectives and deeper dives into critical issues. Attendees can look forward to sessions exploring the role of artists in climate storytelling, innovative methods for defining and measuring industry impact, and thought-provoking discussions on ethical business practices and collective goal-setting. The overarching focus remains steadfast: ensuring that every session is both relevant and immediately applicable.
"The people in the room have audiences, networks, platforms. If they take something away and act on it, the impact is exponential," Lindemulder asserts.
Your Invitation to ADE Green
For those who have never attended ADE Green, this year presents the perfect opportunity. The program is thoughtfully designed to be accessible, layered, and authentic — offering not just information, but genuine inspiration.
"You don't need answers; just come curious – and you will leave with a new idea or connection," Lindemulder encourages.
Don’t miss the chance to engage with leading minds in sustainability, social change, and the music industry. ADE Green is accessible with the ADE Pro Pass or through the single-day ADE Green Pass. Secure your pass today and be part of a movement that’s shaping the future of the music industry and beyond.
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