ADE Lab, ADE’s new education and talent development platform for young producers and aspiring professionals, has announced global renowned artists including Carl Cox, Ellen Allien, Oliver Heldens, Nicky Romero and Van Anh. The program also offers masterclasses and in-depth sessions with the teams of Spotify, SoundCloud, Bandcamp, Beatstars, ID&T, Armada Music, Martin Garrix’ STMPD Studios, and Charlotte de Witte’s record label KNTXT.
With just weeks to go until Amsterdam Dance Event 2022, the organisation’s newly launched ADE Lab track aimed at the next generation offers a more accessible alternative to the ADE Pro business conference. Among the newly revealed program are; Carl Cox speaking in-depth about his first album in ten years and his move to live sets, Oliver Heldens on balancing his own name and his alias HI-LO, a live special edition of Scuba’s ‘Not a Diving’ Podcast with Ellen Allien, manipulating sound with deep house pioneer Kerri Chandler and a vinyl DJing workshop with Van Anh. It may also be the last chance to see DJ The Prophet, dubbed the Godfather of Hardstyle, on stage, following news that he is retiring.
- Global music industry brands
The teams behind music industry powerhouses ID&T, Armada Music and KNTXT will take aspiring professionals behind the scenes about their day-to-day operations, and global giants Spotify, SoundCloud, Bandcamp and Beatstars guide artists through the world of streaming and music ownership. Participants can visit Martin Garrix’ STMPD Studios to learn about mixing spatial sound in Dolby Atmos and get feedback on their demos by Nicky Romero. The ADE Demolition contest hosted by Dave Clarke also returns, where producers can win a large prize pack. Through a collaboration with demo platform Virpp, contestants can submit their tracks in the leadup to ADE.
- Big topics and the latest gear
In addition to production workshops, the program focuses on wider topics such as house music’s black roots and working towards a fully inclusive music scene, how to monetize music independently, and the convergence of electronic music, gaming and the metaverse. Visitors can also get their own hands on the latest production gear by brands, including Ableton, Alter Audio, AIMI, Pioneer DJ, Roland, and Universal Audio, in custom designed gear test areas and studios.
ADE Lab takes place for 4 days from Wednesday, Oct 19 through Saturday, Oct 22 at Brakke Grond and Amsterdam’s Nes area.
- Access
The ADE Lab program is accessible with the ADE Lab Pass, available here. The ADE Pro Pass, aimed at music industry professionals, also grants access to the full offering alongside the ADE Pro conference and all other programs during Amsterdam Dance Event.
Some of ADE Lab confirmed sessions
- Carl Cox: From Decks to Live Sets
With decades of experience at the forefront of dance music, playing all over the world and pivoting from the decks to live sets, the one and only Carl Cox joins ADE Lab 2022 for an intimate session on ADE Saturday. Curious how he does it? The legend himself comes in with a bang and takes you inside his live setup to explain what type of hardware serves which purpose during his performances and during the creation of his first record in over ten years, ‘Electronic Generations’.
- Live: Not A Diving Podcast with Ellen Allien by Scuba
Ellen Allien is well-known for her tremendous amount of techno productions. Being inspired by Berlin's club culture and techno scene, she's taken that feeling of community to her residencies at clubs as DC10 in Ibiza and Nits in Barcelona. She tells us all about club culture during the first live recording of Scuba's 'Not A Diving Podcast' at ADE. Combining psychology with juicy topics in the industry, Scuba's podcast documents dance music history in a fun and informative way.
- Evolving as an Artist with Oliver Heldens
Oliver Heldens is not only well-known under his own name, he has his popular Hi-Lo alias to dive into deeper and harder tones that explore futuristic techno. Being someone who is curious about creating music that resonates with the person he is today, his talk at ADE explores the decisions Oliver Heldens made to come this far.
- An initimate look inside the minds of masters
From a day of everything Metaverse and Web3 with Armada, and an audiovisual collaboration with Nxt AiR on ADE Wednesday, to a gear-focused ADE Thursday with the 'KiNK workshop by Roland' and 'The Live Setup of Joachim Pastor'; ADE Lab has something in store for all electronic music aficionados who love to get involved.
- First-hand feedback
Head over to Brakke Grond and the Nes grounds for a full day of creator-dedicated workshops like ‘demo:drop and Live Studio Sesh with Nicky Romero & Jorik’, 'Brazilian Influences in Dance Music' and everything beat as the main theme on ADE Friday, or bring your work to demo day on ADE Saturday, with sessions such as 'Re-imagine your mixes in Dolby Atmos @ STMPD Recording Studios' and 'Curating Culture with Spekki Webu'.
Besides the Gear Test Lab that's open for business all day, make sure to visit the keynote 'How Did House Become So White - Towards a Fully Inclusive Industry' on ADE Friday, that opens the much-needed discussion of how to make the electronic music scene and industry more inclusive. In the masterclass 'The Art of Demo Pitching' on ADE Saturday, Tessa Butler, Creative Manager at Kobalt Music Publishing, teaches you all tricks of the demo pitching trade. The high speed course includes topics such genres and themes of today, creating the best songs possible, and do's and don'ts of pitching.
- Interested in the industry?
Industry leaders like ID&T for once share their knowledge on how to get successful events off the ground - and to stay on great heights. Visit 'The Team Behind ID&T' if you are interested in joining the industry or if you're a soon-to-be professional, or join the panel 'Quick Guide: SoundCloud' with Jack Bridges and Charlie Ogbechie that dives into getting the most out of the streaming platform as a producer or artist. Together with some of the best-selling producers on Beatstars like Chucki Beats and Sekko & Tantu Beats, CEO Abe Batshon shares its best practices in 'Quick Guide: Beatstars'. Spotify brings over some of their key team members to Amsterdam for the 'Quick Guide: Spotify for Artists Masterclass', where visitors are the first to hear about the latest developments in the electronic space and are guided through all available artist tools and features.
With only one month to go and the program rapidly shaping up, there are plenty more big things to come for those looking to take their first steps in the electronic music industry. In case you missed it, ADE Beats has recently rolled out the first selection of speakers and is accessible with the ADE Lab Pass. Explore the confirmed program and start the countdown:
The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
- About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive Arts & Culture programme, live music and DJ/artist performances, all spread across the city of Amsterdam.
- About ADE Lab
ADE Lab is the prime education and talent development platform for aspiring producers and professionals. Through an interactive multi-day program of music talks, masterclasses, demo pitches and technology showcases, ADE Lab aims to inspire the innovators of the future. The former ADE Sound Lab and ADE University programs merged to become one of ADE’s four core program tracks.
- ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation. Founding partner: Buma
Main partners: Heineken 0.0 | Desperados
Additional info:
https://www.amsterdam-dance-event.nl/en
https://www.facebook.com/amsterdamdanceevent
www.twitter.com/ADE_NL