YouTube and YouTube Music are open platforms for artists and creators to connect with fans around the world. In October 2022 these platforms will expand to Amsterdam to offer a variety of exciting sessions at ADE. Join them to learn more about YouTube Music, meet experts from their YouTube teams or simply have a coffee and meet up with the industry at Mayer Manor. These events are an encore for everyone who loves and makes music and anyone who is part of the industry. Here is the program of YouTube talks and workshops during ADE.
- Dance/Electronic playlisting on YouTube Music 14:00-14:45
James McGuinness, Label Relations Manager from our UK Label team will take you through the new Dance/Electronic playlists on YouTube Music and discuss how to pitch your releases for programming support globally.
Speaker: James McGuinness, Label Relations Manager EMEA, YouTube Music
- Best Practice for Dance Music Advertising on YouTube 15:00-15:45
How DJs, labels and Dance Music Creators can monetize their channels. An overview on all of the tools available to get the most exposure to your channel and maximize advertising revenue on your content.
Speaker: Sam Smith, YouTube Sales Manager EMEA, YouTube Music
- Music, rights and how creators can make your music grow 16:00-16:45
An in-depth look at our new Creator Music features: Activating your catalog for Creator video infusion and how this fits into rights management workflows for Content ID.
Speakers: Sara & Craig, Music Partner Technology Managers, YouTube
Best Practices and Content Strategies for Artist Channels 17:00-17:45
Get inspiration and tips from the YouTube team on how to optimize and fill your artist channel with amazing content that drives subscriber growth. With some great global and local video examples, we’ll talk about important features that can help tell your unique story beyond just music videos. Growing a successful YouTube channel could be easier, so come along to hear our best practices!
Speaker: Josh Holland, Strategic Partner Manager, Label Development, Music, YouTube
PROGRAM THURSDAY 20/10
- YouTube Channel Workshop for Songwriters & Producers 15:00-15:45
This "laptops-up" workshop will empower you to create and maintain your very own YouTube channel. During this session, you will learn best practices, optimization strategies, and other tips specifically designed for a songwriter to showcase their work. Already have a channel? We will see how we can optimize and improve your existing channel. Don’t have a channel yet? You will be able to work directly with a YouTube Music Team member to build a songwriter channel from scratch in real time.
Speaker: Claire Pichon (Manager, Music Publishing Partnerships, YouTube)
- Shorts Best Practice for Artists & Labels 16:00-16:45
This Shorts Masterclass will cover Shorts best practices with artist case studies, showcasing multiple methodologies on how to use the product the best way possible within and outside of an artist release cycle. We want to show the value of Shorts as an essential promotional tool for artist discovery.
Speakers: JP Sing, Music Content Strategist, YouTube
- YouTube Case Studies 17:00-17:45
How can artists and labels leverage the YouTube platform to engage with their fans, gain new audiences and innovate? Get inspired by case studies and examples shared in this session. Presented and moderated by Chiara Santoro, Head of Scaled Label Relations, EMEA.
Speaker: Chiara Santoro, Head of Scaled Label Relations EMEA, YouTube Music
Additional info:
https://www.amsterdam-dance-event.nl/en
https://www.facebook.com/amsterdamdanceevent
www.twitter.com/ADE_NL