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| Photo credits: Vincent van den Boogaard |
The current wave of labels being formed by people and brands who are anything but the usual suspects, and how music can act as a cultural bridge are under the spotlight at ADE this year.
In Putting a Label On It! panelists will be looking at the new wave of labels being launched by management companies, event organisers, nightclubs, venues, publishers, fashion designers, and even hotels, asking why it is happening and how the companies and brands think they will benefit from their efforts. The panel will also be looking at the reality of being an artist who runs their own label business, and exactly what it is that drives them to take on the hazards and joys of marketing releases and breaking acts.
Perhaps most significantly for ADE's music business delegates, the panel will also be examining what these people bring to the business of running a label from their various and widely differing backgrounds. What do they do differently and might it change, improve or even revolutionise the way labels have traditionally functioned?
The Pollinating Effect of Music looks at how, in a world of political polarisation, songs and grooves seem to be the only current art form offering insight into, and understanding of other cultures. Whether it’s music that comes from a much-loved foreign act or in the form of a local act influenced by music from abroad, this phenomenon is especially relevant to the club scene where there are no boundaries or cultural filters on the dance floor. Being there both demands and encourages an open-mindedness to different cultures, tastes, sexual preferences and even political orientation that our super-heated world badly needs right now.
Tickets & more info
ADE Pro takes place from Wednesday through till Friday and is accessible for ADE Pass and ADE Conference Pass holders, available HERE at Early Bird rate until April 1st. Date and time for panel to be announced.
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