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ADE 2016: This was My ADE 2016, Thursday 20th October

The 2016 edition of the Amsterdam Dance Event was success beyond any expectations. My ADE 2016 continued in Thursday 20th of October by visiting Hotel Arena to attend for the first time some of the panels of the Dance & Brands stream of the conference.

ALDA: Brands and Millennials Share one Very Common Goal: Both Just Want to be Heard Allan Hardenberg (NL) / Fiona Yauw (NL) / Stefan TIeleman (NL) / Jesse Moerkerk (NL) 14:30 - 15:05 / Hotel Arena - H4 Panel Room

The Brand Connection Panel: It’s Not All About The Money Shubhra Bhardwaj (Ferriswheel Entertainmen, IN) / Alex Chaykin (APA, US) / Bettina Dorn (Warner Music Group, DE) / Shaun Duvet (Ultra South Africa, ZA) / Zoe Stainsby (Want One, Need One Limited, GB) 14:30 - 15:05 / Hotel Arena - H3 Panel Room

VICE: Artist, Audience & Brands - Panel Discussion Perre van de Brink (VICE, NL) / Aron Friedman (Aron Friedman Productions, NL) / Laidback Luke (NL) / Roy Pereira (Sony Music Entertainment, NL) 15:15 - 15:45 / Hotel Arena - H3 Panel Room

Facebook presents:Feedify. How to tell richer stories in the age of mobile. Jonas Thaysen (Facebook, DU) 16:15 - 16:45 / Hotel Arena - H3 Panel Room

ID&T And Endemol Join Forces And Enter The World Of Online Dance Related Video Content Boris Hendriksen (ID&T, NL) / Frank de Wit (Endemol, NL) 16:15 - 16:45 / Hotel Arena - H4 Panel Room

After taking a generous byte of the Dance & Brands stream that was sold out  with overwhelming participation I went back to the main conference sites Felix Meritis and The Dylan.

Immerse Yourself: the Future of Music, Videos and VR Christophe Van den Branden (Tomorrowland, BE), Justin Karten (Scopic, NL), Sebastien Lintz (Sorted Management, NL) 17:00 - 18:00 / Felix Meritis - F5 Panel Room

What Do Artists Do All Day? Eats Everything (GB), Cevin Fisher (Artist, US), Nitin (Artist, CA), Benny Rodrigues (Artist, NL), Celeste Siam (Artist, TH), Moderator: Dave Clarke (GB) 17:00 - 18:00 / Felix Meritis - F10 Panel Room

ADE loves innovation and creativity, it’s part of the event’s DNA. And in order to celebrate the very best new ideas relating to the music industry, we are presenting in cooperation with Buma Music Meets Tech ten ideas that we believe could be game-changing for the entertainment industry. As part of Buma meets Tech, an initative of Buma to recognise global innovations and opportunities for the global music industry, ADE will be showcasing projects in the fields of technology, data, hardware and software that their respective developers believe can make a genuine difference to the future of the music and entertainment industries. The session will be co-hosted by games and technology expert Bart Hufen and Mobilium's Ralph Simon, a passionate supporter of start-ups and innovation for many years.
Selected Companies:
 BeamBox VR
Create Music
Hearing Health Science

One of the most innovative streams that I always try to attend at ADE is the fantastic ADE beamlab that attempts to present all the latest developments in the visualisation of electronic dance music. 

NOISIA on Outer Edges Show Lorenzo Fattori (deepRED.tv, IT) / Walter Flapper (NL) / Roy Gerritsen (NL) / Élodie Laurent (FR) / Martijn van Sonderen (NL) 20:00 - 20:30 / Compagnietheater - C6 Main Hall

Autonomy and Assignment Heleen Blanken (NL) / Aron Friedman (Spaceandtime & Aron Friedman Productions, NL) / Peter Van Hoesen (BE) 20:30 - 21:00 / Compagnietheater - C6 Main Hall

A Creative Journey with Daniel Popper Daniel Popper (ZA) / Mo Assem (NL) / Jason Malone (NL) 21:00 - 21:30 / Compagnietheater - C6 Main Hall

Synchronized VJ-ing: Seeing the Beats We Hear Mo Assem (NL) / Jaap Drupsteen (Studio Drupsteen, Cyclic Depot, NL) / Jason Malone (NL) 21:50 - 22:20 / Compagnietheater - C6 Main Hall

Motion Graphics with Pfadfinderei Pfadfinderei (DE) / Mo Assem (NL) / Jason Malone (NL) 22:20 - 22:50 / Compagnietheater - C6 Main 

From the very rich night schedule I decided to attend the Luminosity & Flashover recordings night at Panama Club with superb performances from beloved trance DJs in the main room and side room. Dimension, Solis & Sean Truby, Cosmic Gate, Ferry Corsten, ATB, Paul Oakenfold and Reorder were the arts performing at the main room while on the 2nd room Daniel Kandi, Daniel Skyver, The Noble Six and many more.

Next the 4th day at ADE Friday 21st of October

Here you can read about 18th & 19th October 

Thanks very much ADE crew and Clare at Global Publicity for the press accreditation.

Additional info: