De Brakke Grond will be the dedicated area for all music lovers, tech freaks and DJs/producers and the central hub of this year's ADE Playground program.
The Flemish cultural centre will be converted into a hive of activity for ADE Playground, while playing host to a series of high-profile MusicTalks. With so much going on we decided to list the top 10 things not to miss while visiting ADE’s latest establishment:
1/ ADE MusicTalks: Hans Zimmer
Listen to the latest Hollywood stories from the Oscar- and Golden Globe award winner Hans Zimmer; composer of over 100 film scores, including The Lion King, Gladiator and 12 Years a Slave.
2/ Pioneer DJ Playground
No one symbolizes DJ performance technology quite like Pioneer does, having dominated the CDJ market for so long. In the Pioneer DJ room you will find workshops and masterclasses as well as showcases for the latest Pioneer gear.
3/ ADE MusicTalks: Chris Liebing
The happiest man in dance music looks to divulge the secrets behind the CLR brand and his extensive DJ career that has seen the DJ rise to become one of the leading faces in the techno circuit.
4/ Native Instruments
Native Instruments are also set to return to ADE Playground with a full range of their latest technology and hardware - including the recently released Komplete Kontrol S keyboard. There will be talks, workshops and Native’s expert product specialists on hand to discuss the gear and answer any queries.
5/ ADE MusicTalks: Boy George
George Alan O’Dowd, aka. Boy George, rose to global fame in the 80s as singer of Culture Club. When the band folded, he reinvented himself as a DJ, founding the More Protein label. Hear more about his life journey at this year’s MusicTalks.
6/ Gear TestLab
ADE Testlab, located in De Brakke Grond, will be showcasing the latest creative, high-end gear from Bitwig, Izotope, Livid, Moog and RME, as well as providing a platform for users to interact with the latest range from Splice, Ears4U and Novation.
7/ ADE MusicTalks: Junkie XL
The remarkable career of Junkie XL (Tom Holkenburg) – from industrial music to Grammy-nominated producer of Hollywood film scores – will be clarified by the man himself on Thursday at De Brakke Grond.
8/ Stadiumred ADE PopUp Studio Presented by SSL
This fully functional pop-up professional recording studio, equipment demo room, interview lounge, and gifting suite will allow attendees to pop-in and make their own music throughout ADE.
Stadiumred’s Grammy-nominated Senior Engineer, Ryan West, will personally operate the studio and cover topics like songwriting, recording, mixing, mastering, and more in their daily sessions.
9/ ADE MusicTalks: Nicky Romero
Nicky Romero opens up about his recent work, alongside his thoughts and experiences of traversing through the current wave of dance mania.
10/ Magic Machine!
Swipe your ADE Card at the Magic Machine and win great prizes from ADE partners, including a Samsung Galaxy Alpha phone, Urbanears x ADE Headphones, ADE x ACS Earplugs, ADE merchandise and much more!
About ADE Playground
ADE Playground can be found anywhere and everywhere in the city centre during ADE. It is a unique, dance-related lifestyle program offering five days of Gear, Art, Film, MusicTalks and Pop-up events. Browse the program here.
ADE Card advantage
ADE Playground is open to the public, while ADE card holders can gain access to exclusive talks and get discounts on a select range of gear. As an ADE Card holder you can get discounts of specific lines, in addition to having the opportunity to get your hands on give-aways and free drinks. ADE Cards are able to purchase here.
Additional info:
Website: http://www.amsterdam-dance-event.nl
Twitter: https://twitter.com/ADE_NL
Instagram: http://instagram.com/amsterdamdanceevent
