Annually, IMS Ibiza presents a snapshot not only of the current state of the industry but also of the broader world, which is undergoing unprecedented rapid change. Two early sessions today witnessed esteemed industry leaders grappling with this transformation and attempting to establish new rules of engagement. The most noteworthy highlights of the second day are presented here.
First, AFEM’s session on Generative AI advocated for a new way to deal with what’s certainly been the most hyped new development in the world at large recently.
While the speakers were at pains to make it clear they weren’t enemies of AI as a tool for creativity, perhaps Alistair Webber, son of the composer Andrew Lloyd, summed it up:
“Over the last six months, in the UK and other territories, governments want to give AI companies carte blanche to scrape copyrighted music to train their models – by amending hundreds of years of copyright law. It’s completely outrageous.”
The session outlined not just the complexities of unpicking who’s owed what, but looked to chart a course forward, whether via AFEM’s forthcoming AI Principles or Inder Phull of KOR Protocol’s work with artists to innovate new – and equitable – ways for fans to engage with their music.
A few moments later in The Brave Space presented by HE.SHE.THEY. in partnership with One Of Us, we heard about another attempt to chart a course to a better and fairer industry. The Trans Inclusion Charter session featured cultural dynamos like HE.SHE.THEY.’s Sophia Kearney, Sashkia Menendez (driving force, with AFEM, behind the charter), and Boudica founder Samantha Tonghi – and it felt both vital and urgent, particularly the heartbreaking plea from artist softchaos.
“There are trans artists who are DJs being detained for doing their jobs because they were brave enough to change their gender markers,” they said. “They aren’t safe doing jobs that most people wouldn’t think twice about. What can we – you – in the music business, do to protect them?”
The day began on the Summit Stage - Indoor, with the management, and agency teams behind the rise of phenomenon John Summit’s rise to selling out Madison Square Garden; speakers Ben Shprits and Daisy Hoffman (Wasserman Music) and Holt Harmon and Parker Cohen (Metatone Management), delivered a masterclass in artist momentum and steering an extraordinary talent.
Later, in a fascinating recap of his new book, Selling The Night, author and creative Andy Crysell talked us through the history of brands involved in electronic music from Fiorucci in disco (and Ibiza) in the 70s, to Absolut joining the dots between queer and club culture, the dawn of youth marketing in the 90s, to the Red Bull Music Academy, to ‘Colonel Sanders’ playing a DJ set at a festival in Miami – before a chat with Ralf Lülsdorf of Deutsche Telekom / Electronic Beats, who have been backing electronic music culture now for 25 years.
Blessed by quite stunning weather, more and more delegates have been taking advantage of the new outdoor big screen to watch events in the Summit Stage - Indoor, while another new addition, the Favela Bar, has brought a carnival vibe to poolside, framed perfectly by the view over Cala Llonga Bay.
For sheer, reckless charisma, few speakers come close to Fat Tony. His contribution to the Crash and Burn, The Price of Success session had all the laughter and scandalous stories that you’d expect – but was also shot through with compassionate advice for artists and indeed anyone in the industry struggling to keep the candle burning at both ends.
The Silent Epidemic: Tinnitus, Hearing Loss & Listening Responsibly was another The Art of Areté session that struck a chord across the different generations of the industry. Beginning with moderator Seb Wheeler describing his own sudden hearing loss and accompanying tinnitus, and Āliyah Husna outlining her own struggle with an ear condition, the speakers not only outlined the immense scale of the issue, but practical steps that we can take to protect our hearing, from EMT surgeon Dr. James Schuster-Bruce and Jenine Civil from Ultimate Ears Pro.
Just how valuable our ears are was later fully demonstrated at From Stereo to 360 – New Immersive Experiences in Electronic Music, presented by L-Acoustics. L-Acoustics also presented today’s Networking Drinks, with DJ Hugo Heathcote.
The final session of the day on the Summit Stage: Indoor paired the unstoppable SHERELLE with DJ Flight for an intergenerational exchange that was full of insight and mutual respect – and of course touched on another huge theme of the Summit, Four Decades of Jungle and Drum ’n’ Bass. The first woman to host a national drum ’n’ bass show, Flight started DJing in 1997, when SHERELLE was six years old – and at times it felt like there were three generations represented, as Flight referenced her close connection with her first inspiration: OGs Kemistry and Storm. A conversation that ranged from Flight’s work on Windrush stories to their shared experience of the world of radio, and respecting and referencing the lineage of the music that has come before when producing their own music.
So it was a day that looked both backwards and forwards, that looked to the past to inform the future.
As Andy Crysell said: “Everyone now looks to their community to learn. Once you would never hear education mentioned in the same sentence as club culture. ‘Knowledge is power’ seems more relevant now than ever.”
QUOTES OF THE DAY
“There’s this idea that trans folk are somehow ‘new’. Nobody at this conference would have a job without the contributions of trans people to this industry; without people like Wendy Carlos, or the communities in Detroit and Chicago where queer and trans people first accepted this innovative new sound.” softchaos
“I’ve not yet heard a track created completely from scratch with AI that’s not utter shite. I find that quite reassuring.” Alastair Webber, CEO & Co-Founder, The Other Songs
“When I was really young I had VH1 and MTV to watch. I was enamoured, but also scared, of The Prodigy’s Firestarter, and I genuinely thought Daft Punk were a cartoon.” SHERELLE
“Brands have been involved in club culture for a long time. Back in the 1940s, Pepsi was sponsoring jazz dance parties in Harlem. In the late 70s and the disco boom, though, things really stepped up a level. Andy Crysell
“Have you ever heard an artist win an award and thank the publisher? No, but that’s not why we do it. We do it to help songwriters create and make a living out of it.” David Ventura, President / Co-Managing Director, Sony Music Publishing
“Music is the best drug in the world. You don’t need anything else as a DJ. Just get up there and do your job. I’ve played clean and been gurning away like a loon with excitement.” Fat Tony
“With the current political climate, it’s more important than ever that allies [of the trans community] are vocal. Being silent, being neutral, is not an option anymore.” Samantha Togni, Founder, Boudica
“The audience for drum ‘n’ bass is very different to everyone else. The enthusiasm of the people who love the music; they buy tickets so quickly, they love the music so much. It’s huge – but still so DIY and independent.” Duncan King, Head of Festivals and Partnerships, Skiddle
“When I first arrived in Ibiza as a young promoter, the thing that struck me was the spirit of the island. I arrived in ’79 and saw in the clubs something I’d never seen before. You could be a millionaire or a poor person sharing the dancefloor and feeling the spirit of the island." Pino Saglioco, Live Nation Spain President
“Authenticity will always win in the long run. Deviation [Benji’s club night], I think we had 70 people at the first one and we were happy if we made 100 quid a party in the first year, but now it’s grown to be something that’s influential and totally looks after itself. Authenticity and staying true to yourself always wins the long game.” Benji B
“It’s so important to respect the origins and foundations. Without those people doing what they were doing, we wouldn’t be doing what we are doing. Support new music and innovations – but pay homage to what came before.” DJ Flight
Summary: The second day of IMS Ibiza highlighted key industry discussions, including AFEM’s session on Generative AI, where concerns were raised about copyright laws and AI’s impact on creativity, with Alastair Webber criticizing governments’ leniency towards AI companies. The Trans Inclusion Charter session, led by HE.SHE.THEY. and One Of Us, emphasized the urgent need for industry support for trans artists facing discrimination. Insights into artist growth were shared through the journey of John Summit’s rise, while Andy Crysell explored the deep-rooted relationship between brands and electronic music. Mental health and wellbeing were addressed in "Crash and Burn" with Fat Tony offering candid advice, and "The Silent Epidemic" focused on hearing health across generations. The day culminated in an intergenerational dialogue between SHERELLE and DJ Flight, celebrating four decades of jungle and drum 'n' bass, underscoring the importance of respecting musical heritage while embracing future innovations.
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