ADE Lab, ADE’s new education and talent development platform for young producers and aspiring professionals will take place from Wednesday 19th to Saturday 23rd October 2022. You can check here the program so far for Saturday 22nd of October 2022.
• Gear Test Lab
Welcome to the Gear Test Lab; the place where you are allowed and encouraged to touch every piece of gear you walk into! Take a look at the newest pieces of hardware in the game and meet the key brands within electronic music production to get inspired creating new workflows and maybe even adding new pieces to you own (bedroom) studio set-up!This year, the Gear Test Lab is accompanied by the following brands:
AIMI
Alter Audio
Ableton AG
AlphaTheta (Pioneer DJ)
Amptec
Beatport
Fangage
Howler Audio
IK Multimedia
Pixelynx
Roland
This year, in fashion with the new experimental grounds of ADE Lab, we are introducing the newest edition to the mix: the ADE Lab Studio Arena! Yes, you read that right: Studio Arena!
Bring your laptop and get ready to step into the studio at ADE Lab!A one-of-a-kind experience where you as a producer have the opportunity to plug in and start creating right on the ADE grounds, with access to an extraordinary amount of top-notch hardware and software to try out and implement into your productions! A total of eight (!!!) plug and play work-stations to get creating.
To push your inspiration and creativity, the Studio Arena will be hosted by none other than the SAE Institute - firing you challenges by the hour and daring you into the studio ring. Expect hardware and software from Ableton, AIAIAI, Focusrite/Novation, Moog, Native Instruments, Roland, Teenage Engineering and Universal Audio.
• Lab Living
During the long days and longer nights at ADE, we all need a moment to recharge. So sit back, put on a record, relax… and come hang out at the ADE Lab grounds its livingroom; The Lab Living! A multi experimantal space for you to kick back and enjoy a chilled moment. Get groovin’ at the open vinyl decks and curated DJ sets, provided by Allen & Heath, who are there to let you absorb a relaxed ambience at the Lab Living. More of a cratedigger? Start digging and discover some of the most iconic records or flip through a book or two, leveling up your knowledge on the culture and colours of the electronic music scene. Feeling more creative? Together with Deepgrooves you’ll be able to customize your own vinyl sleeve at the Lab Living! For that second-hand record that you have been saving in its little paper cover for years to finally have a proper home. Accompanied by a tiny exhibition on the vinyl creation process!
DATE Sat, Oct 22, 2022 12:15 - 13:00
LOCATION Brakke Grond | Nes 45, Amsterdam
- Music From the Mena Region
Vessbroz, Sara Dziri
As anyone who has shared a smile on the dance floor will know, music is a universal language and a medium to understand each other without needing verbal communication. It introduces us to a creator's many different influences and their own unique living world. DJ and producer Sara Dziri and DJ and producer duo Vessbroz are two electronic artists with roots in the Middle East & North African (MENA) region and they have introduced many dance floors to their own singular vision for electronic music.
At ADE Lab, we’ll get in conversation with the artists on the many things they take inspiration from and how they incorporate them into their creative processes, such as their connection with the MENA region including its outspoken musical footprint, creative mindset and many native instruments.
DATE Sat, Oct 22, 2022 12:30 - 14:00
LOCATION Brakke Grond (Bovenkamer) | Nes 45, Amsterdam
- iZotope: NEUTRON 4, OZONE 10 & RX10 with Cory Goldsmith
iZotope Senior Software Engineer and music producer Cory Goldsmith will show how he uses the latest upgrades to iZotope’s flagship products to mix, master, and repair. Come explore how the latest features in Neutron, Ozone, and RX can help speed up your workflow while making your mixes sound better than ever before.
DATE Sat, Oct 22, 2022 13:00 - 14:45
LOCATION STMPD Recording Studios | H.J.E. Wenckebachweg 68, Amsterdam
- Re-imagine your mixes in Dolby Atmos @ STMPD Recording Studios
Eelco Bakker (Senior Sound Engineer, STMPD Recording Studios), Marcela Rada (Professor in Audio Engineering)
Since the introduction of the Dolby Atmos spatial audio format, consumers have been able to enjoy better sound quality from the comfort of their own homes. It allows artists to create immersive music that brings a completely new experience for the listener, with precisely placed and moving sounds in three-dimensional spaces. It is truly next level stuff and in this masterclass senior mixer Eelco Bakker and professor in audio engineering Marcela Rada explains and demonstrates revolutionary Dolby Atmos technology in STMPD Recording’s Dolby Atmos Premier Studio certified Mix Stage. You will be immersed in a selection of world class Dolby Atmos mixes, learn the basics of a Dolby Atmos production workflow, hear about how Eelco Bakker and Marcela Rada create their mixes and offer get in-depth information with a remote live Q&A with Dolby Atmos Technology expert David Ziegler. Prepare to be wowed!
Please note that there is a limited capacity for this session. Registration link will be provided in the following week after which you'll be personally invited to this session. Unfortunately, without an ADE Lab pass + invite, access won't be granted.
DATE Sat, Oct 22, 2022 13:30 - 14:15
LOCATION Brakke Grond | Nes 45, Amsterdam
- Curating Culture with Spekki Webu
Spekki Webu
The dancefloor is a space where the likeminded is able to meet, the vibrations and bodily movements are the way of communicating and the the resonance of the music is felt by all individuals creating a connected meltingpot of people. A hard task to master as a DJ who is in charge of creating the atmosphere! So what does it take to curate a tracklist and create these euphoric moments of joy? In conversation with DJ, producer and Mirrorzone label owner Spekki Webu, we dive into the art of Curating Culture. The well seasoned curator is passionate about creating entrancing mixes that mesmerize the listener into a full thought out experience that ignites the senses. So what does it take to create a well thought out set and which factors should you, or should you not take into account? Sit back and listen closely to take away some valuable knowledge on the matter for your personal quest!
DATE Sat, Oct 22, 2022 14:45 - 15:30
LOCATION Brakke Grond | Nes 45, Amsterdam
- The Art of Demo Pitching
Tessa Rae Butler (Creative Manager, Kobalt Music Publishing)
With so many producers and music creators around the world, we know it can sometimes feel like it's impossible to get noticed by A&Rs. But there are secrets to upping your game and creating a better chance to get noticed by your favourite label - and we’re going to share them! In this workshop, Tessa Butler, Creative Manager at Kobalt Music Publishing, will be teaching you all tricks of the demo pitching trade. The high speed course gives you the inside track on the dark art and will include topics such as Introduction Publishers and Song Pitching, Genres and Themes of Today, Creating the Best Songs Possible, Dos and Don'ts of Demo Pitching and What’s next? You are the creators of the future of Dance and Electronic music; learn how to realise that potential here!
DATE Sat, Oct 22, 2022 14:30 - 16:45
LOCATION Brakke Grond (Bovenkamer) | Nes 45, Amsterdam
- Timetosser: Reshaping Live Performance
Timetosser from Alter Audio is a standalone instrument for re-sequencing audio on the fly. You will be able to explore all the perks of this latest firmware release with full demos which unveil all new functionalities. This insightful session is paired with a live demonstration by a selection of electronic artists who will show you exactly what extra value Timetosser brings to your setup. So, whether you’re hard at work in the studio or jamming live in the club, all new creative possibilities await!
DATE Sat, Oct 22, 2022 14:00 - 15:00
LOCATION The Mayer Manor | Nes 118, Amsterdam
- Dim Mak Exclusive Meetup | VIRPP
Dim Mak, Dim Mak En Fuego and A Good One Present Official ADE Demo Contest.
In partnership with VIRPP, we’ll will be hosting an exclusive one-on-one A&R session at ADE for five winners, which will incorporate special mentoring sessions around music, marketing, and more.
New Noise was launched in 2015 as Dim Mak’s new music discovery program that focused on new sounds from burgeoning artists in the Electronic Dance Music space.
As New Noise moves into its next chapter (New Noise / Nuevo Noise), Dim Mak, Dim Mak En Fuego and A Good One invite emerging artists of all genres and subgenres to share their music for a chance to release a single on the label.
Link to upload your music will be provided in the week of 26th of September.
Interview with Dim Mak:
How much will you miss not going to Amsterdam Dance Event to look for those young guns?
“For us Amsterdam is Disneyland, there is a certain happiness there that is overwhelming, and we always had an amazing time at ADE. The people, culture around the industry, nightlife, music and the potential discovery of new talent are being missed man. It’s always an amazing experience and there is such a good vibe.”
Can you tell me something about your thoughts on VIRPP and the first collaboration?
“What I love about VIRPP is their progressiveness in developing the digital community. Not only for producers or DJ’s but also for industry and fans. This creates a direct link that is a way more efficient for a company like us. For our first collaboration, we invite VIRPP users to remix the festival favorite Mawlee by one of our leading dubstep artist Riot Ten. After that, we’re planning on running more campaigns to find remixes and potential artists for our other ventures Dim Mak En Fuego and A Good One.”
DATE Sat, Oct 22, 2022 15:15 - 16:00
LOCATION Brakke Grond | Nes 45, Amsterdam
- Carl Cox: The Three Deck Wizard Goes Live
Carl Cox
With decades of experience at the forefront of dance music, playing all over the globe and pivoting from his three decks to full live sets, the one and only Carl Cox joins ADE Lab 2022 for a unique and intimate session on ADE Saturday. His much anticipated first album in over ten years, ‘Electronic Generations’, is out on October 28th. Written, produced and performed by Carl Cox, it truly captures the feeling of those hybrid-live sets we all long for. Curious how he does it? The legend himself comes in with a bang and takes you inside his live setup!
LOCATION Brakke Grond | Nes 45, Amsterdam
- Can We Save the Night?!
The night is a place where everyone is able to truly be oneself, the darkness providing a safe blanket to its visitors; nightlife serving as the living room for them all and many truly call home. But the night is changing; think of gentrification, rising all over costs and unsafety that is being experienced. #SAVETHENIGHT, created by Jägermeister, in collaboration with one of Berlin’s most iconic techno clubs and label Tresor, is looking for ways to reclaim the night and make it a better place.
We invite you to join the conversation together with Tresor founder & owner Dimitri Hegemann and Culture and Experiential Marketing manager Kea Kleihauer and take a deep dive into the night, and how we are able to save it - together!
Looking to put your ideas into practice? Check out the hands-on creative concepting workshop “How to Save the Night?!” where your ideas could become reality…
DATE Sat, Oct 22, 2022
LOCATION Brakke Grond | Nes 45, Amsterdam
- ADE MusicTalks with SHERELLE and NIKS by B.A.D.
NIKS, SHERELLE
ADE Lab is teaming up with Black Artist Database for an ADE MusicTalks with two individuals disrupting the global dance music industry with their own vision and craft. With a focus on uplifting Black and queer voices, we tap into the important work of DJ, electronic musician and BEAUTIFUL label founder SHERELLE, who has become a vital part of the high-speed rave scene with her sound touching the jungle, drum 'n' bass, footwork and juke realm. Together with Black Artist Database co-founder NIKS, the two will be diving into their ways of changing the status quo within electronic music and the future of the culture!
DATE Sat, Oct 22, 2022 17:15 - 18:00
LOCATION Brakke Grond | Nes 45, Amsterdam
How to Save the Night?! - Workshop Creative Concepting
Speakers TBA
We’re taking the night back into our own hands! But how? The sky is the limit. For all creatives with ideas on creating a better night than the night before. #SAVETHENIGHT is pairing up with ADE Lab to give all aspiring innovators of nightlife the tools to fully develop and possibly execute your idea. Expect to be creatively challenged and learn about how you are able to envision an achievable though creative concept!
Full workshop outline will be available in the following weeks.
DATE Sat, Oct 22, 2022 17:30 - 19:00
LOCATION Brakke Grond | Nes 45, Amsterdam
- Demolition XXL
Dave Clarke
Demolition XXL is back! The hugely succesful format, hosted by Dave Clarke, in which producers are able to receive live on-stage feedback by a panel of renowned electronic music professionals; from A&R’s to Artists all with a broad knowledge of the electronic genres.
Dare to send in your best demo and let the games begin!
Top three winners will walk away with a unique prize pack and the opportunity to kick off their professional carreer.
Judges TBA.
Prizepack will be announced soon!
In collaboration with VIRPP, this year you will be able to provide us with your demo online , and save yourself that USB for your next gig! Submitting will be possible from the last week of September via the link that will be provided over here.
PLEASE NOTE ON SUNDAY 23rd OCTOBER
DATE Sun, Oct 23, 2022 10:00 - 18:00
LOCATION A'DAM&Co. (A'DAM Toren) | Overhoeksplein 3, Amsterdam
- BOOTCAMP '22
Since the 70s the first DJ started spinning records for a crowd. Throughout the years there have been many developments in music, technical setup and entertainment, so nowadays people expect more and more from a DJ.
Presentation, skills, but also entrepreneurial mindset and visibility is extremely important for a DJ to set yourself apart from the rest. On top of that mixing skills need to be on point. Amsterdam Audio Collective set up an ultimate Bootcamp for DJs to help improve and challenge themselves on many of these aspects. This program is for all levels and music styles and will push every DJ to be the best version of him/herself.
The training program
We start off with some of Hollands' best DJs, who will give a masterclass. Also we invited one of Hollands' biggest event organisations and artist manager.
You will train your skills in hands-on workshops to help you improve your technique and insight. This will all be supported by our technically skilled team, who will explain all exercises to you and who will answer all of your questions.
With an interactive Q&A by young and talented artist BASSA, who is currently pursuing his dream of becoming a professional DJ, we'll complete our intensive program.
Masterclasses
DJ JDaw is an Italian scratch champ with over 20 years of experience as a DJ and Producer. Together with DJ Yaner they release tracks and video's as "Infected faders". He played at numerous festivals, DJ battles and conventions and together with DJ Setiono, they will takes us through some scratch techniques.
DJ Setiono is one of Hollands most technical scratch DJs. After many battles he developed his scratches in a musical way and uses the turntable as an instrument. As a founder and member of the DJ crew "Turntable Rockstars", he toured with house legend Laidback Luke and gives lectures at Conservatorium in Amsterdam. He teamed up with DJ DJaw to do a scratch masterclass during our Bootcamp.
DJ CHUCKIE is a living legend what numerous worldwide releases, hits and over 29 years of experience as a DJ and Producer. He's also know for his legendary Dirty Dutch concepts and strikes down in the biggest and most impressive clubs all around the world. He'll take you on his journey and shares the story.
DJ DNS is 4x winner of Dutch DJ Championships and had the honour of representing Holland in the world championships (eg. Redbull Thre3style) on more than one occasion. For over 25 years he has been teaching DJ-ing and "Turntablism'. He will dive deep in technical skills and will show you how to use the turntable/cdj as an instrument.
DJ Welly Well is a frequently booked and versatile DJ with over 20 years experience. He's a real entrepreneur and hosts his own events, manages a booking agency and he teaches the art of DJ-ing. In his masterclass he will discuss 'Music Management’ and he will help you with tips & tricks how to organise and best use your music collection as a DJ.
