Tequila flavoured beer Desperados has become ADE official beer partner.
The ultimate party beer is already famous for its Inner Tequila Studios, a platform initiating all sorts of music and event experiments featuring live performances by artists like KiNK and recently Peggy Gou on outstanding locations, such as hot air balloons and the world's deepest pool. Now, the genuine party starter brand has a new project: to help ADE's crowd to find their dance floor prior to and during the event.
First up, there's a video from Desperados to help you get in the mood, capturing the feeling of anticipation that grows during the weeks leading up to Amsterdam Dance Event. Then, throughout ADE, you should keep an eye on all ADE related social media channels. In collaboration with ADE's beer partner, ADE team will present you the best tips on where to get inspired during the day and where to find your ideal dance floor by night.
Just to make sure you get things off to the right start, on the Wednesday of ADE, Desperados organizes an exclusive festival kick-off event entitled ‘FIND YOUR DANCE FLOOR’, in a secret location in Amsterdam. This event will be packed with live acts, artists, experiences, but most of all multiple dance floors. Make sure you are glued to Desperados' channels, as pairs of tickets might just become available for a few lucky winners.
And there's more... With every limited ADE sixpack Desperados Original currently in stores in The Netherlands you have the chance to win tickets for an ADE event of your choice for you and your three best friends. There's hotel accommodation included, so you can chill out, but while you're here, you'd better make sure you find your dance floor!
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