14:14:00
A+ A-

FEATURE: A Day In Dance, two unique masterclasses to give you insights of Sensation and Mysteryland


Ever wondered what it’s like to have a look behind the scenes at Sensation? Become inspired by the creators with a day of masterclasses and a guided tour on location? This is your chance, check out a A Day in Dance!


• Very exclusive guided backstage tours at Mysteryland or Sensation (during build up)
• Lectures by Dance Event professionals with interesting learning outcomes
• Inspirational lunch and networking drinks at Mysteryland or Sensation (during build up)
Get inspired by this very exclusive guided backstage tour and learn from inspiring dance industry speakers, with learning outcomes such as:

Understanding the history and social – cultural context of Dance.

Understanding the organisation of large-scale Dance Events from concept to production.

Understanding the marketing strategy for Dance Events as a brand.

Understanding the translation of brand identities (clients / partners / sponsors ) to Dance Events.

…and of course a lot of networking!

PLEASE NOTE SENSATION EVENT IS FULLY BOOKED BUT STILL PLACES AT MYSTERYLAND


Who will deliver the lectures at A Day In Dance events:

Victor Coral
Head of Education @ School of House
• DJ & Producer of Studio Coral
• Teaching & Research Assistant at Cultural Studies
• DJ & Producer of Presetone
The challenge lies in how to successfully implement a great idea into the rapidly changing trends of a new party generation

I'd like to illustrate why dance is such a huge cultural phenomenon and a fast growing industry as well

Sjoerd Wynia
AIR & Amsterdam Open Air
• Director and Co-owner at AIR
• Owner of The Good Guys

The challenge lies in how to successfully implement a great idea into the rapidly changing trends of a new party generation
Sylvester Lindemulder
Nachtlab Agency BV
• Current: Owner of Nachtlab Agency BV
• Previous: Board Member at NOBEL
• Previous: Creative Director at ID&T Live360
• Previous: Art Director at the PICNIC Crossmediaweek
Mainstage production techniques, innovative solutions and procurement from a dance event perspective
I'll show you a proven case in which I've successfully transformed a brand's wishes into a modern day dance event
Ed Overvest
ID&T Europe
• Procurement Manager Europe at ID&T Entertainment
• Operation Manager at ID&T
• Production Manager at ID&T
Mainstage production techniques, innovative solutions and procurement from a dance event perspective
 Eric Keijer
ID&T Entertainment
• Executive Event Director Europe at ID&T Entertainment
• Executive Event Director at Sensation Insternational BV
We rent the complete Amsterdam Arena for one whole week... and I will personally show you why


Program
Intro: A History of House
The story of a global cultural phenomenon

Masterclass 1: Dance Event Concept & Creation
The process from the first drawings to successfully implement the ideas into the rapidly changing environment

Lunch at event location (during build up)

Masterclass 2: Dance Event logistics & procurement
Innovative production solutions and procurement from a dance event perspective
Exclusive guided tour

Masterclass 3: Brand Identity & Dance Events
Proven case studies and a look into the future of Dance Events

Networking Drinks at event location (during build up)

A collaboration of The School Of House and Dutch Standard Events!

Additional info:
http://www.adayindance.com/
https://www.facebook.com/adayindance
https://www.facebook.com/dutchstandardevents/
http://www.schoolofhouse.nl/