Come down to the Lee Jeans store at the Wolvenstraat to flex your creative muscle, while taking advantage of the in store discount available to ADE cardholders.
Inspired by themes and concepts of ‘movement’, the project will involve participants creating stop-motion videos using new mobile technology, which will be then shared socially. Professional video artist, Sven Jansen will be on-hand to help visitors fully engage with the technology involved and to help facilitate the workshops.
Lee and ADE will provide all of the necessary materials, and participants are not required to register in advance or designate their interest - one can simply turn up on the day and join in the fun. Lee and ADE will be encouraging the sharing of these videos via Facebook and Instagram. The most popular videos will win exclusive ADE/Lee merchandise packages. Rising stars Know V.A. will be making an appearance on Saturday 18th October to create a video of their own, in conjunction with fans.
ADE Playground: Stop-Motion Animation workshops, October 17 - October 18, 2pm - 7pm, Lee Store Amsterdam.
After the success of the ‘Move your LEE’ campaign at ADE last year, LEE is back with a brand new interactive program during ADE Playground.
On Friday the 17th and Saturday the 18th of October, the LEE brand store will be transformed into an open creative workspace, where renowned stop-motion artist Sven Jansen will be ready to teach you the ins and outs of stop-motion animation. With the help of an expert, you can create own 15-second clip, share it on your social media and may even win great LEE x ADE prizes.
But there is more! Know V.A. will be working on the teaser for their new track on Saturday at the LEE brand store and you can join them. Sign up on DJBroadcast.nl and maybe you will help these local talents create an unforgettable stop-motion video.
ADE Card Advantage
Get the most out of the ADE’14. If you plan on visiting ADE’s Festival or Playground make sure to grab the annual ADE Card, which gives you tons of advantages instantly.
20% Discount on the Lee collection (excl. Lee 101) at the Lee store in the Wolvenstraat during ADE exclusive for ADE Card Holders. Discount not valid in conjunction with any other offer. Offer valid from 15-18 Oct 2014 in Lee store Amsterdam only.
About ADE Playground
ADE Playground can be found anywhere and everywhere in the city centre during ADE. It is a unique, dance-related lifestyle program offering five days of Gear, Art, Film, MusicTalks and Pop-up events. Browse the program here.
Additional info:
Website: http://www.amsterdam-dance-event.nl
Twitter: https://twitter.com/ADE_NL
Instagram: http://instagram.com/amsterdamdanceevent