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ADE 2014: Learn how to make the most out of YouTube in a series of great sessions at ADE Pro

You Tube will host variety of very intresting sessions during ADE Pro Conference to support dj,producers and record labels to make the most out of this immensily popular social media platform. 

YouTube Presents: 10 Fundamentals of a creative strategy on YouTube

15/10  12:30 - 13:30
De Balie (B2 Salon) | Kleine Gartmanplantsoen 10, Amsterdam

It is near impossible to predict a viral video, however, there are certain aspects that we’ve identified as being key to developing content and channels for YouTube. This session discusses the fundamentals of designing a creative strategy specifically for your YouTube in order to built a consistent audience. 

Derk van der Woude (Youtube, NL)
Partner Manager

Youtube Presents: Content ID: effective rights management and monetization on YouTube

15/10  14:00 - 15:00
De Balie (B2 Salon) | Kleine Gartmanplantsoen 10, Amsterdam

More than 100 hours of video are uploaded to YouTube every minute. Content ID helps music labels and other copyright owners to easily identify their content from this huge volume of video and manage how their material is used on the platform. This session introduces the process of using Content ID to manage your rights on YouTube. 

Ben Smith (YouTube, GB)
Partner Technology Manager

YouTube Presents: The Electronic Music Guide: YouTube tips & tricks from the world's top dance labels

16/10 12:30 - 13:30
De Balie (B2 Salon) | Kleine Gartmanplantsoen 10, Amsterdam

Electronic Music is one of the largest genres on YouTube: in Europe, 5 out of the top 10 music channels are related to this fast growing genre. In this session we will present the YouTube Electronic Music Guide: containing 13 strategies for success on the platform whether you are a label, DJ or event producer. 

Kieran Doyle (YouTube, GB)
Strategic partner manager

YouTube presents: 10 Fundamentals of a creative strategy on YouTube

17/10 12:30 - 13:30
De Balie (B2 Salon) | Kleine Gartmanplantsoen 10, Amsterdam

It is near impossible to predict a viral video, however, there are certain aspects that we’ve identified as being key to developing content and channels for YouTube. This session discusses the fundamentals of designing a creative strategy specifically for your YouTube in order to built a consistent audience. 

Derk van der Woude (Youtube, NL)
Partner Manager

Youtube presents: Content ID - advanced rights management and monetization on YouTube

17/10 14:00 - 15:00
De Balie (B2 Salon) | Kleine Gartmanplantsoen 10, Amsterdam

More than 100 hours of video are uploaded to YouTube every minute. Content ID helps music labels and other copyright owners to easily identify their content from this huge volume of video and manage how their material is used on the platform. This invitation-only session discusses best practices for YouTube partners using Content ID. 

Ben Smith (YouTube, GB)
Partner Technology Manager

YouTube presents: 10 Ways to Promote Your Music Videos

18/10 14:00 - 14:50
Felix Meritis (F9 Panel Room) | Keizersgracht 324, Amsterdam

YouTube is the 'go-to' destination for anyone wanting to check out a new tune, and whether there's an accompanying video or not, it is in effect a global jukebox, and if you don't have a presence there, you are simply not in the game. Therefore it makes sense to hone your presentational skills and be able to make the most from the many opportunities the platform provides. This panel features one of YouTube's team of experts presenting everything you need to know about optimising your online video profile and reaching the people you want to reach. There will also be tips and tricks from labels and online platforms who will be revealing how they successfully use this tool to reach their audience.

Caroline Bottomley (Radar Music Videos, GB)
CEO at Radar Music Videos & at Doodar Ltd.

Matias Llort (YouTube, GB)
Google - YouTube Partner Manager EMEA

Meindert Kennis (Spinnin Records, NL)
CMO at Spinnin Records

Patrick Walker (Rightster, GB)
Chief Commercial Officer at Rightster

Additional info: