As anyone who has ears to hear, may confirm, Sweden has incredible pop talents far ahead . TOVE LO from Stockholm , however, has bent this typical mold for elegant , heartfelt electro miraculously through that kind of lyrical honesty and rawness that goes all under the skin and when you prefer to put hand over heart and of his lungs would mitheulen. Having already two examples of her unique pop interpretations of self-released - the rattling bloodletting LOVE BALLAD and the rough , but disarmingly melodic Habits (where her latter gained respect from all music experts from Pitchfork to Popjustice ) - TOVE LO is now ready to pop her confessions to a whole new level. For TOVE LO was clear from the beginning that she wanted to have anything to do with music. Even her school was not like all the other schools. It was led by teachers who "on reading shit - we make music " to all appearances the motto followed. Here LO learned not only both members of Icona Pop know, everywhere new bands were becoming established and they learned how to write songs. Even outside the school sang LO in bands , was the front woman of a math-rock band and played, as she calls it lovingly, in " crappy " stores. " I wanted to write but could not play an instrument, so the guitarist of the band has backed my lyrics with music. How it all began , "she explains . "It was really hard music, and it has changed constantly key and tempo. They had to understand how mathematical skirt. We have played in all these gruesome bars where there were no speakers and nothing. It was getting pretty messy, but I have collected a lot of stage experience . "At the same time she began to work on her own demos and the way to earn some money as a studio singer . " I think I just felt that this music was not my style ," she says of her need to stand on her own . "I wanted to experiment more with different sounds and no longer sound so organic. I found the electronic music well, which was in those days , but the guitarist was totally against it. So I started to produce my own songs on my computer, which was really fun . "Maybe it's a sign of their determination that this first recording sessions took place in a freezing shed , which she had converted into a makeshift studio. " My cousins had a shed outside her house. It was not heated, so I had to make a pure electric heaters, but in the winter were in it sometimes still minus ten degrees , "she laughs . "If I had no studio session , I went for a walk with my dog or have the whole day in there perched and produces her own songs. Also HABITS and LOVE BALLAD have their beginning. " While she lived her life , she wrote songs about all the ups and downs of her life (breakups , alcohol and drugs , wild nights and emotionally sobering awakening the next morning ) and money earned , worked LO continue taking forward her career as a songwriter. At a party , with her girlfriends Icona Pop celebrated their newly signed record deal , LO decided to go to a few people from the record company on the nerves . "I just went to one of them and said : You have to listen to my songs that are incredible , '" she giggles . "I just wanted to get feedback from someone . He said, ' Who the hell are you anyway ' But I forced him to give me his email address and sent him a few of my things ? He replied and said that they were not bad, and we have identified a meeting in Stockholm. " After this meeting , she signed a contract with Warner Chappell , and a short time later, she found herself on a plane to LA , where thanks to her newfound friend she was guest in the house of pop songwriting legend Max Martin - together with another legendary songwriter: Alex Kronlund . "This has given me so much self- confidence because you start out simply and you do not know what you like. If someone says that it is good, then you believe him almost involuntarily. " Since that first spontaneous meetings LO is one of Martin's constant songwriting team and work on some of the greatest pop releases the near future . But only in her own songs is TOVE LOs true songwriting talent really visible. As proof of her excellent debut EP serves with the meaningful title TRUTH SERUM . In the heart of the EP is HABITS , which was hyped in countless blogs, so that it not only led to a deal with Universal , but also attracted the attention of well- respected pop label Neon Gold , which in America released a special limited edition of TRUTH SERUM released on vinyl and the artist can occur in its showcase of SXSW . HABITS move effortlessly from the verses that tell how far people go to forget their pain ( sex club visits, casual sex with strangers , lots of alcohol) , and a rising chorus that barely holds back her anguish . The song is firmly rooted in TOVE LOs passionate vocals , which is expressed mainly in the line " you're gone and I've got to stay high all the time to keep you off my mind" . " In HABITS it's about my ex ," said the Swede , shrugging. " There was so much passion and pain, and a thick veil of smoke. Always up and down. Eventually, he has completely changed his life and joined a Buddhist movement , but I was not prepared for it at all and I went . "Did she ever think to rein in their honesty in any way? "I do not like to filter . I dip when writing very deeply and let it all out , and every time I stop , I just think , 'Why ? Why be subtle? Just say it as it is . ' I mean , I'm single , the whole night let us all night ' , then simply not true , but rather , 'I am just totally self-destructive and I do not care ' . I think my honesty bothers some people " Bluntly , unbridled and packed with pop hooks that soar up into the sky - . Well as the rest of TRUTH SERUM follows the model of Habits. From the smooth electric pulse of the ridiculously catchy NOT ON DRUGS over the Jungle and Drum ' n' Bass PARADISE influenced up to the harrowing melancholy of the musical euphoric OVER this is a collection that presents not only an exciting new talent, but also new sets standards for emotional pop music. With OUT OF MIND EP, a song which then rushes through a network of hissing synth sounds, while LO defiantly dissects a relationship and in the chorus several times the line " you're out of your mind to think did I " repeatedly before it with " " presents Could keep you out of mine the heartbreaking resolution. The track is another example of TOVE LOs greatest strength : the ability to pack emotional honesty in the kind of song where you bounce preferably with a drink in hand across the room and her feelings with a broad grin on her face and tears would also sing in the eyes.
[Translation from the German press release]
Dimitri Kechagias review: TOVE LO is another example of how much eclectic the pop scene is slowly becomes as a result of an eclectic public that searches and is constantly informed about all the latest news and music trends. TOVE LO is also a sign of times as she represents the determined woman who wants to have success in the music business but with her own rules and her anti star look rather than becoming the next easy to consume and throw away pop star. Habits (Stay High) is a magnificent track that contains emotional intensity, pain, sadness and despair. All those feelings are translated so effectively into music that will make you think twice and maybe change your "bad habits". Electronic music at its very best with cruising around the city kind of atmosphere. The remixes included cover wide variety of music genres. Habits remix is chill out/ loungy breaks/electro/ indie dance/ bass music hybrid that adds a new different dimension to the cool original. Oliver Nelson remix moves on the soulful jazzy retro house style with great upbeat rhythm and fantastic guitar licks, deep throbbing basslines and chunky beats. For the EDM fans The Chainsmokers service the full on hands in the air big room mainstage alternative version with excellent piano and vocals in the breakdown followed by the hands in the air hard as nails drop with super rough drums, deadly basslines and sharp kicks with cool percussion melody on top. If you play the mainstage dj set in a festival this remix is absolutely magical as it manages to be rough and very melodic at the same. Lets Welcome the brand new anti star TOVE LO. #PureGold Love IT
Additional info:
