The 18th Amsterdam Dance Event (ADE) will feature significant expansion of ADE Playground, as well as a revamped and re-located Music & Bits, the Hard Dance Event (HDE) in the Melkweg, an expanded ADE University, and increased interactivity across ADE Pro and ADE Next.
Following last year's succesful introduction to the general public, ADE Playground - the series of pop-up and bespoke events that sees the city centre become part of the ADE Festival during the ADE – will be present in more then 30 shops, impromptu spaces and cafe/restaurants, offering entertainment, surprises, special offers and one-off products made specifically for the event.
High-tech program Music & Bits will once again feature the very best in cutting-edge speakers and innovators from the world of technology in a new venue, while ADE Pro and ADE Next will be presenting top artists, managers, labels and entertainment industry entrepreneurs covering a broad range of topics from how vocalists can avoid being exploited (The Vocalists' Panel) to DISCO: How Deep are your Roots? and the self-explanatory Future of Radio.
The first conference topics for ADE Pro at the 18th edition of ADE include Meet the South Africans!, How to Run a 21st Century Label, Gamechangers 2 and Strategy Pack, a new conference series featuring leading thinkers and strategists.
ADE 2013 will be examining the rapidly growing South African electronic scene in the open-mic, B2B speed-dating format introduced last year for Meet the Australians! Leading representatives from South Africa's scene, including DJs, agents, management, labels, festival organisers and venue-bookers will be available on either a one to one or group basis to share their knowledge of the territory in an informal but focussed atmosphere.
How to Run a 21st Century Label features Peter Quicke of Ninja Tune and K7 Records' Horst Wiedenmuller examining how and why some labels manage to be succesful and profitable against a back drop of uncertainty and rapidly changing ground rules.
The second edition of Gamechangers features leading figures who make a difference to the industry by doing things their own way, and Strategy Pack offers a multi-facetted series of presentations by leading figures from the entertainment, media, tech and advertising industries where each speaker gets the chance to lay out their vision of the future of entertainment and the media, followed by a Q&A with the audience.
As of today you can find some great ADE hotels deals on ADE official website!
The package deals include a conference ticket of choice and a stay in a selection of Amsterdams finest hotels.
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