01:13:00
A+ A-

REVIEW: Rudimental feat John Newman & Alex Clare incl official music video on Warner Music







 


1. Not Giving In (Bondax Remix)
2. Not Giving In (Huxley Remix)
3. Not Giving In (Loadstar Remix)
4. Not Giving In (Original Club Mix)
5. Not Giving In (Phaeleh Remix)
6. Not Giving In (Stay - Remix)



There are drum, baby! And bass, a trumpet, and of course the wonderful vocals of spine-Brit singer / songwriter John Newman and the unique Alex Clare! With their debut single, 'Feel The Love' RUDIMENTAL reached  No. 1 on the British singles chart and has reached three times in 3 countries gold, two platinum and Australia even platinum status achieved. Worldwide the single has  ONE MILLION sales!

  With, Not Giving In "RUDIMENTAL now present their second hit! With blues, grime, garage, hip-hop, soul and 2Step influences and the unique voice of ALEX CARE have RUDIMENTAL at it again.  Time to make these things feel right -. the sound definitely feels good under the skin!

As if the track is not enough for the club culture, there are now also five different remixes of the song!

   
 
 

 

 
 
Dimitri Kechagias review: Sometimes the impact of a music video is so strong and fatal that whenever you listen to a certain track, the music video scenes haunt you and  come straight away in your mind.  You recall your feelings and emotions that you passed through while you were watching it on repeat mode by pressing the play button again and again on YouTube. Not Givin In by Rudimental is definitely one of those "lucky" songs with the best filmed, edited music video fitting perfectly the atmosphere and the great lyrics of it. Its like a short movie that you watch it many times in order to understand it fully and notice some small details that you may were not aware of them. Its for sure not another average electronic dance music video. It translates with emotional and heartfelt images the deeply emotional and soulful voice of John Newman and Alex Care. It narrates with intense and powerful images of action or breakdancing  the fast paced drum n bass/dub step infused chorus parts. In other words an inspired song found the perfect music video to match it and elevate both in a higher level. Because both the music video and the track itself benefit from each other. Maybe the best pop dance music video of 2012. The remix package is great with Bondax Remix being a cool funky 2step version perfect to cool things down. Huxley Remix is an 8 minutes odyssey of sounds with combination of deep tech house beats, funky  basslines, big orchestral music breakdown  and retro atmosphere. Loadstar Remix is the tougher and rougher banging and shaking dubstep version perfect for darker late floors.  Phaeleh Remix  is an atmospheric lounge/ambient breaks style version that sounds l the perfect track for the end credits of a movie. Lastly Stay  Remix is a very pretty version that combines drum n bass elements with epic uplifting synths that offer some light and hope for sure. Love iT!
 
Thanks to Warner Music Germany for the great promo:
 
 
Download the track on iTunes: http://smarturl.it/givingin
Pre-order the album on iTunes: http://smarturl.it/Rudimental
Rudimental Live Headline Performance at XOYO London - https://xoyo.ticketabc.com/venues/xoyo/
 
Video Production Credits
Production:
Written and Directed by Josh Cole
Producer: Tim Francis
Production: OB Management
Exec Producer: Otis Bell
Representation: OB Management
Commissioner: Dan Curwin
DoP: Luke Jacobs
Artistic Director/ Manila Production: Ereson Catipon AKA B-Boy Mouse
Octocopter: Graham Tolhurst and Ben Keene @ cloud12.co.uk
Associate Producer: Ben Keene
Manila Production: Oshmar Merced
Choreographer: Arthur Añas
Post:
Editor: David Stevens @ The Assembly Rooms
Telecine: Matt Turner @ Absolute
Sound Mix: Nick Davies
Cast:
Younger brother: Allen Añas
Older Brother: Tugo Cunanan
Dance Teacher: Ereson Catipon
Lead Gangster: Arsell Dela Cruz
Gangster: Arjay Quiambao
Gangster: Oshmar Merced
Gangster: Jualen Carpio
Mother: Janet Tan
Father: Reynold Pecaña
Breakism Crew: Arthur Añas, Raymon Oscuro, Juztyn Michael Anonuevo, Mark Daryl, Charles Smith Vergara.
Rival B-Boys: Haslah, Eric, Nofree, Snap, Marco, Lunar, Bea, Dirty, TC, Luloy, Tristan, Nicque, Ayee, Yani.
-Special Thanks-
Leonard Español from Barangay 165
Vangie from Barangay 156
Christina Paragsa Saransaman
 
 
Follow Rudimental on: