With KI/KI, ANNA, TxC, Chris Stussy, Daft Punk Creative Director, Armin van Buuren x Hannah Laing x Joris Voorn, Spotify, YouTube, and more
Amsterdam Dance Event (ADE), the world's largest festival and business gathering for electronic music, has just completed its ADE Pro Conference program. The final speakers include KI/KI, Chris Stussy, DJ Bone, Daft Punk Creative Director Cédric Hervet on the new Daft Punk Experience, TikTok phenomenon DJ AG, alongside Insider Knowledge sessions with platforms Spotify, YouTube featuring TxC, and Epic Games, plus a host of music industry powerhouses. These come alongside Armin van Buuren, Hannah Laing & Joris Voorn together on stage, Voices From The Lake, ANNA, Grammy-winning producer Focus… (Kendrick Lamar, Beyoncé), and others.
With the program now complete, highlights for ADE Pro 2025 include:
World class artists: Skepta & Más Tiempo, KI/KI, ANOTR, Scuba, DBN Gogo, Eris Drew & Modeselektor, Luke Slater & Chris Liebing, Nicole Moudaber, Vintage Culture
The biggest platforms & tech: Google DeepMind, YouTube, Spotify, SoundCloud, Twitch, Bandcamp, Beatport, Netflix, Epic Games, COLORS
Top music industry brands: Sony Music, Warner Records, STMPD RCRDS, MOJO, Tomorrowland Brazil, Armada Music, Helix Records, Kompakt, WME, UTA, CAA, Defected, Warp Records, LVRN, !K7 Records, UnitedMasters, No Art.
Epic Games | Press Play! The Daft Punk Experience in Fortnite
Hear from the teams at Daft Punk and Epic Games on how they brought the new Daft Punk Experience to life inside Fortnite. With Cédric Hervet, visionary Creative Director of Daft Punk and responsible for the visual universe around their music, alongside Epic Games’ Brett Marks (Music Partnerships Director) and Alex Rigopulos (Senior Director, Game Development - Music).
How to Break Through, Build a Fanbase and Evolve as an Artist
Artists Chris Stussy, KETTAMA & Enzo Sarigusa dive into the evolution of DJing - from underground beginnings to global stages. TikTok phenomenon DJ AG breaks down the playbook behind his 2M followers, how to use the algorithms to build a fanbase. Meanwhile, Helix Founder Patrick Moxey answers the question: “100k releases a day, how do you cut through the noise?”
Insider Knowledge sessions with Spotify, YouTube and SoundCloud
Get inside music’s biggest digital platforms at ADE Pro. In Spotify’s Insider Knowledge on the Rise of Afro House, Spotify Africa RADAR artist Thakzin joins Spotify Head of Music for Sub-Saharan Africa, Phiona Okumu. Rising Amapiano duo TxC join YouTube’s Head of Black Music & Culture, Sheniece Charway, to share inside strategies to unlock success on YouTube. SoundCloud goes Beyond the Beat: AI, Law and the Future of Music Careers with Ama Walton (EVP & General Counsel) and Jack Bridges (Electronic Music Lead) to chart how AI is reshaping the music industry.
ADE Green: Music, Money, & Moral Lines - with Dan Lambert (Manager Kneecap), Ellen Evers (DGTL / ID&T), Henk Willem Smits (Follow the Money), Ruth Daniel (In Place of War). When festivals become entangled in global controversies, silence is not an option. Explore the growing pressure on our industry to take a stand on ethics, investment ties, and geopolitical injustices.
KI/KI
KI/KI joins ADE Pro in an exclusive conversation. Details are still under wraps, so stay tuned...
Chris Stussy, KETTAMA & Enzo Siragusa
This ADE Pro session dives into the evolution and artistry of DJing - from underground beginnings to global stages. Leading DJs will reflect on how styles, technologies, and dancefloors have shaped the craft, and share what it takes to keep pushing the culture forward.
DJ AG’s Social Media Strategy: How to Build a Fanbase Fast
TikTok street-set phenomenon DJ AG breaks down the playbook behind nearly 2M followers, viral live clips and community-first discovery. What to post, how to stream, and how to keep your momentum in order to use the algorithms to build a giant fanbase.
DJ Mag Selections live with DJ Bone
DJ Mag's Selections series dives inside the record box of the world's most revered DJs, giving insight into how they play, through the music they play. From the perfect openers to peak-time pulls, curveballs, dancefloor reigniters and the ultimate closing cuts, we explore the cultural significance of their favourite tracks, the importance of digging, and what tricks they employ to deliver tunes with the greatest impact. An invaluable lesson for aspiring DJs, this first edition welcomes a true technical wizard of DJing, Detroit-born, Amsterdam-based DJ Bone, to share his Selections.
Insider Knowledge Session | Spotify
The Rise of Afro House featuring DJ Thakzin
Spotify Africa RADAR artist Thakzin has become one of Afro House’s most vital voices, evolving from Johannesburg’s underground scene to international stages. In conversation with Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, he shares how heritage, innovation, and community shaped his artistry - and how Afro House grew from township dance floors to the world’s biggest festivals.
Insider Knowledge Session | YouTube
Featuring TxC
Rising Amapiano duo TxC join YouTube’s Head of Black Music & Culture, Sheniece Charway, to share inside tips on formats, curation programs and culture-driven initiatives that amplify artists globally. Unlock the YouTube playbook for success, with behind-the-scenes insights and strategies. Catch the unstoppable TxC live on 24 October at Melkweg as well for some Amapiano energy and global vibes. Tickets are moving fast so grab yours now.
Insider Knowledge Session | SoundCloud
Beyond the Beat: AI, Law and the Future of Sustainable Music Careers.
This intimate panel with Ama Walton (EVP & General Counsel) and Jack Bridges (Electronic Music Lead) will chart how AI is reshaping the music industry, and show artists how to protect their work and demonstrate how SoundCloud puts artists before algorithms. Joining the conversation are Ama Walton, Chief General Counsel and specialist in music and IP rights, and Jack Bridges, Electronic Music Lead.
Helix | Cutting Through 100,000 Daily: Strategies to Break Artists Today With Helix’
Founder Patrick Moxey, WME’s Steve Hogan, and Maesic
“100k releases a day, how do you cut through the noise?” Building a new artist in today’s digital age is an immense challenge, with the white noise of 100,000 new releases daily. TikTok, Instagram, touring, online marketing, radio and music - what are the key drivers to create a hit artist today and how can they break through the noise?
New Meet the Pros sessions added to the program:
Meet the Platforms:
YouTube Music (Google), Bandcamp, Beatport, Twitch, Deezer, The Orchard
Meet the Media:
Billboard, DJ Mag (UK), Mixmag (UAE / AE, NL), SLAM!, RadioFG
Meet the Professionals from Brazil and MENA Region:
MDLBEAST, SoHo Garden Dubai, Africa Rising Music Conference / Paradise Worldwide (Africa), M_AI | Women’s Music Event (Brazil), SNTS / BOMA
Meet the Labels and A&R’s:
Sony Music Entertainment, Warner Records / Warner Chappell / Warner Bros, Spinnin’ Records, STMPD Records, MDLBEAST Records
These additions join the now complete ADE Pro program with over 200 in-depth sessions on music industry intelligence, strategies, innovations and more. The full program is accessible with the ADE Pro Pass, available here.
ADE is organised by the Amsterdam Dance Event Foundation, a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, featuring over 3,000 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 150 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive Arts & Culture programme, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.
ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation. Founding partner: Buma
Additional info:
www.amsterdam-dance-event.nl
www.facebook.com/amsterdamdanceevent
www.x.com/ADE_NL
https://www.instagram.com/amsterdamdanceevent/
