Creating a track that is both powerful and uplifting
Swedish DJ, singer-songwriter, and producer A7S teams up with UK electronic music legend Paul Oakenfold to deliver their electrifying new track ‘Lose It’, released on Tomorrowland Music today. This high-energy melodic house anthem blends A7S’s infectious vocals and production style with Oakenfold’s signature driving beats and rich melodic depth, creating a track that is both powerful and uplifting.
With a BRIT Award nomination under his belt, A7S is known for crafting hits that fuse emotive lyricism with club-ready production. Grammy-nominated Oakenfold, a pioneer of electronic music, brings decades of expertise to the collaboration, infusing ‘Lose It’ with euphoric energy and pulsating rhythms that are destined to ignite dance floors worldwide.
A7S: “I wanted to find something that I can play at big festivals. I knew from the start that I wanted the track to have a rap/hip hop style vocal – so that’s when I started to rap the melody.”
Dimitris Kechagias Review:
A7S & Paul Oakenfold - Lose It10
Summary
A7S & Paul Oakenfold collaborate for the instant mainstage banger Lose It. This track stands out as a quintessential dance anthem, meticulously crafted with a robust technical framework and innovative production techniques that define its magnetic appeal. At 128 BPM, 'Lose It' is engineered to captivate the crowd with its infectious energy. The production features tough, pulsating basslines that provide a solid foundation, seamlessly complemented by bouncy kicks that inject a dynamic rhythm. The percussion is earthshaking, designed to resonate deeply with the audience, while the strong, synthy melody propels the track forward, creating a sense of relentless momentum. The vocal elements, characterized by a rap hip hop style, are intricately woven into the fabric of the track. They are indispensable in creating the track's unique sound, adding a charismatic layer that elevates the entire production. The vocal processing techniques are noteworthy, enhancing clarity and presence while ensuring they blend harmoniously with the instrumental elements. A highlight of 'Lose It' is its powerful drop. Expertly engineered, it momentarily strips back elements to build anticipation before unleashing an explosive energy that is both visceral and exhilarating. The anthemic melody that follows is crafted with precision, balancing harmonic complexity with accessibility, ensuring it sticks with listeners long after the track ends. The track's production quality is polished, with meticulous attention to detail. The use of high-fidelity audio processing techniques ensures that each element is crisp and clear, from the subtlest hi-hat to the most commanding bass note. You can easily visualize big crowds jumping around to it without a second thought. Overall, 'Lose It' satisfies and delivers on its promise of an electrifying mainstage experience. With its technical prowess and innovative production, it truly earns the hashtag #PureGold. Love IT!
10.0
Overall Score
Beat and Rhythm10
Basslines and Groove10
Melody 10
Synths 10
Breakdown10
Climax / Drop / Crescendo / Pay off moment10
Intensity, Drive and Energy10
Sound-design and Arrangement10
Overall Atmosphere10
Goosebumps / Shivers moments10
Emotional affinity and heartfelt moments10
Originality and Inventiveness10
Radio Friendly10
Vocals & lyrics10
You can’t get this memorable track out of your head10
It has potential to become an anthem or a classic10
Tomorrowland Music is Tomorrowland’s official in-house record label and dedicated music division, founded in August 2021 and working in partnerships with Virgin Music/Universal Music Group. Tomorrowland Music provides a home for artists from all different levels in electronic music and works closely together with artists to help create strong stories around their releases and perform them at different festivals, supporting them in all their recording and release activities and aiming to introduce music fans in every corner of the world to the most exciting projects in electronic music.
