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ADE 2023: Dillon Francis, The Blessed Madonna, Armin van Buuren, Tiffany Calver, HoneyLuv, HBO’s The White Lotus composer and more announced for ADE Pro 2023


Amsterdam Dance Event (ADE) announces the latest confirmed speakers for its ADE Pro Conference, covering personal branding, innovating as a brand and industry, and the future of dance music, live events and more. Speakers include US music producer and DJ Dillon Francis, HoneyLuv and DJ Minx in conversation with BBC Radio 1Xtra’s Tiffany Calver, an interview between The Blessed Madonna and Dave Clarke, Armin van Buuren reflecting on 20 years of Armada Music with CEO Maykel Piron and Nadine van Bodegraven, the Grammy Award winning composer of HBO’s The White Lotus, French DJ/producer Kittin and much more. The conference also dives into the future of festivals with the organisers of Sziget, DGTL, Exit Festival, ARC Music Festival, Milkshake among others, as well as tackling the latest developments into Artificial Intelligence, covering its potential in predicting hits and more.

Following the recently announced Insider Knowledge series with global leaders at TikTok, Spotify, YouTube, SoundCloud, Beatport and TuneCore, the ADE Pro conference is rapidly shaping up with over 20 additional program highlights.

  • Dillon Francis on Amplifying Digital Momentum

Navigating the digital realm has become pivotal for any artist's success, and Dillon Francis’ ability to attract a global audience across multiple platforms is undeniable. During ADE Pro, Francis discusses the essential ingredients of building a personal brand, keeping a large community engaged, and the synergy between his online persona and his musical career.

  • The Future of Festivals

The organisers of a global roster of festivals and live events including Sziget, DGTL, Exit Festival, ARC Music Festival in Chicago, Rise Festival, Milkshake, Neopop Festival and STRAF_WERK, join ADE Pro for an extended program on the future of festivals, overcoming today’s challenges facing live events, the industry’s financial dynamics, and what organisers need to do to guarantee the long-term health and viability of the sector.

  • Predicting hits: Human vs. Machine

Presenting an exploration of a large potential shift in our industry, ADE Pro delves into Neuroforecasting - where neuroscience meets artificial intelligence. New research suggests that hits can be forecasted with a staggering 97% accuracy, and Dr. Paul J. Zak, Dr. Alexander Genevsky, and Kim Hoekema (A&R, Sony Music) are set to explore how technological advancements can enhance the A&R process in an eye-opening session.

  • Creating the Iconic Score of The White Lotus

Cristobal Tapia de Veer is known for his iconic score behind HBO's The White Lotus. The music actually has one of the leading roles in the hit series. Tapia de Veer joins ADE Pro as part of BMIM x ADE to elaborate on the process and making of the award winning score.

  • 20 Years of Armada Music: How to Stay Relevant
Armin Van Buuren (DJ/Producer, Armada Music), Maykel Piron (CEO, Armada Music), Nadine van Bodegraven (COO, BEAT Music Fund)

Moderator: TBA

As Amsterdam-, New York- and London- based independent label Armada Music celebrates 20 years in dance music, this is your chance to gain unparalleled insights into how the biggest independent dance label in the world has navigated rapid growth, embraced innovation and stayed ahead of the curve across two decades.

Learn how to stay relevant in a rapidly evolving industry with co-founders Armin van Buuren and Maykel Piron (also CEO), and Nadine van Bodegraven, COO of BEAT Music Fund, the first dance music investment company founded by Armada Music.

Whether you're a seasoned industry professional or an emerging talent, this session promises tools, strategies and insights to future-proof a career in dance music.

  • The Blessed Madonna Live Interview
The Blessed Madonna (DJ/Producer)

Interviewer: Dave Clarke (DJ/Producer)

Join us for an intimate dialogue as Dave Clarke sits down with The Blessed Madonna. Together, they'll retrace the pivotal moments, influences, and serendipitous events that helped cascade her iconic journey. Expect a treasure trove for upcoming artists, from insightful production techniques, to memorable studio tales and anecdotes from an equally rich radio career, coming together in a harmonious exchange at ADE Pro.

  • HoneyLuv & DJ Minx: A Conversation Across Generations
with BBC Radio 1Xtra's Tiffany Calver

America’s dance music roots come from black and gay culture, a history that often gets overlooked in today’s world of mainstream EDM. BBC Radio 1Xtra's Tiffany Calversits down with two cross generational artists, Detroit’s DJ Minx, who has 30 years behind her as a beloved house and techno figurehead, and producer/DJ HoneyLuv, the rising star taking the world by storm with her futuristic, deep tech sound. The trio will discuss their own personal experiences, and their perspectives on the future of black artists in dance music.

  • Talk with Kittin
Another icon who knows the music industry from the inside out is Kittin. The French electronic music producer, DJ, singer, and songwriter rose to fame in 1998 and has worked with many big-time artists throughout her long and rich career. She joins ADE Pro to share how she managed to pull an international audience, and how besides being a successful artist, Kittin has run her label Nobody's Bizzness since 2004, trailblazing the way for artists in her genre.

Attend ADE Pro 2023

The ADE Pro Pass grants access to the full conference program, alongside networking events, the ADE Festival program and more. Tickets are available through ADE’s website.

The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.

ADE Pro Conference

ADE Pro is the ultimate annual business gathering for the global electronic music industry. The three-day conference for music industry professionals runs from Wednesday through Saturday and features dedicated programming covering subjects from marketing, publishing and bookings to sustainability, social change and mental health. The additional networking opportunities with fellow ADE delegates and industry leaders provide an ideal and global basis for deal making and career advancement.

About ADE

The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, with last year’s edition featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive arts & culture program, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.

ADE – Electronic Music Gathers Here

The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation.
Founding partner: Buma
Principal partners: Heineken 0.0 | Desperados