The Amsterdam Dance Event (ADE) is the most important business platform for electronic music and the world's largest club festival. During ADE, Amsterdam becomes the centre of the global electronic music scene for five days and thus is a breeding ground for cultural and technological innovation. It takes place from 17-21 October in Amsterdam and the ADE Friday Day Professional Programme is as follows:
Friday October 19
ADE Meet Up
Brazilian Music Conference (BRMC), Dutchband, Get.Systems, Songtrust, Stager
10:00 - 18:00 / Stadsschouwburg
Akai Professional presents: The Ten-Minute Beat Challenge
10:00 - 19:00 / Melkweg
Network & Business Lounges
10:00 - 19:00 / DeLaMar Theater
Meet The Pro’s – Pitch Your Work
Guido van Dieren (BIRD, NL), Hillie Zoetelief (Topbillin, NL), Jeps Salfishberger (MOJO Concerts, NL), Marta Belay (Rotterdam Airlines, NL), Stanley Bish (SPEC, NL) and many more...
11:00 - 12:30 / Melkweg
ADE University Kick-Off Day Three
11:30 - 11:45 / Generator Amsterdam U1: Main Room
Evolution of Sound
Dom Hodge (FRUKT, GB)
11:30 - 11:45 / DeLaMar Theater
The Creative Side of Publishing
Daniel Turcotte (Monstercat, CA), Keatly Haldeman (Riptide Music Group, US), Michèle Hamelink (Sony/ATV Music Publishing, NL), Miller Williams (Kobalt Music, GB)
11:30 - 12:15 / DeLaMar Theater
A Biased History of Music in Advertising
Josh Rabinowitz (Grey Worldwide, US)
11:45 - 12:15 / DeLaMar Theater
David Luce - SHFT Asia
David Luce (SHFT Asia, CN)
12:00 - 12:30 / Generator Amsterdam U1: Main Room
Faces of 2019
Carista (NL), CIFIKA (KR), Luuk van Dijk (NL)
12:00 - 12:45 / De Brakke Grond
Gear Test Lab
12:00 - 19:00 / De Brakke Grond
Keynote Q&A Will Ashon: 25 Year-Anniversary ‘Enter The Wu-Tang: 36 Chambers’
Will Ashon (GB)
12:00 - 12:45 / Melkweg
The Extraordinary Power of Design & The Best Compositions in Advertising
Declan Stone (The Stone Twins, NL), Garech Stone (The Stone Twins, NL)
12:00 - 12:45 / DeLaMar Theater
Festivals Are Brands Too
Brenda Munsterman (Sensation International, NL), Claudio da Rocha Miranda Filho (Brazil Music Conference, BR), Juan Arnau Lasierra (elrowFamily, ES), Ludovic Langlois-Thérien (Moment Factory, CA), Sander Bijlstra (Q-Dance, NL)
12:30 - 13:15 / DeLaMar Theater
The A-Z of Music & Brands
Gijs Determeijer (HALAL, NL)
12:30 - 13:00 / DeLaMar Theater
The Enduring Relevance and Power of Music Videos
Ixia Verdooren (Warner Music, NL),Jennifer Nimmo-Smith (Electric Shores, GB), Paul Natale (XITE, NL), Tom Wiltshire (Boilerroom, GB)
12:30 - 13:15 / DeLaMar Theater
ADE MusicTalks: Orbital
Orbital (GB)
13:00 - 13:45 / De Brakke Grond
From Atlanta to the World – Talking Beats with London On Da Track
London On Da Track (US)
13:00 - 13:45 / Melkweg
Noisey presents: Hip Hop in The Netherlands - What's Next?
Brahim Fouradi (La Foux, NL), Lorenzo Jonathas (Broederliefde, NL), Rotjoch (101Barz, NL)
13:00 - 13:45 / Melkweg
Silence the Shame - Guarding your mental health in the modern-day music scene
Shanti Das (US)
13:00 - 13:45 / Melkweg
The Record Bag(s) of the Salon des Amateurs
Lena Willikens (DE), Vladimir Ivkovic (DE)
13:00 - 13:45 / De Brakke Grond
Video - Talking to You(th)
Louiza Voorthuijsen (XITE, NL), Manon Fennis (XITE, NL)
13:00 - 13:45 / DeLaMar Theater
The Do's and Don'ts of Music in Ads
Christian Henson (Spitfire Audio, GB)
13:15 - 14:00 / DeLaMar Theater
The Rise and Rise of Neo-Classical
Nanja Maung Yin (Deutsche Grammophon, DE), Horst Wiedenmuller (!K7, DE), Joe Muggs (GB)
13:30 - 14:15 / DeLaMar Theater
The Importance of Cover Art in a Digital Age
Jack Springbett (AEI group, GB)
13:45 - 14:00 / DeLaMar Theater
Foot Locker presents: 21 Questions with The Jillionaire
The Jillionaire (TT)
14:00 - 14:45 / Melkweg
From Cash Money to G.O.O.D. Music – The evolution of being an A&R
Bruce Carbone (US)
14:00 - 14:45 / Melkweg
In the Studio with Jordan Czamanski
Jordan Czamanski (Juju & Jordash, NL)
14:00 - 14:45 / De Brakke Grond
Lookin’ Good: Cover Art as Identifier and Differentiator
Daisy Finetto (AEI Group, GB), Declan Stone (The Stone Twins, NL), Garech Stone (The Stone Twins, NL), Julian Jordan (NL)
14:00 - 14:45 / DeLaMar Theater
Multigroove x Ilja Reiman
Ilja Reiman (NL)
14:00 - 14:30 / Generator Amsterdam U1: Main Room
Roland Masterclass with Bloody Mary
Bloody Mary (DE)
14:00 - 14:45 / De Brakke Grond
U Don’t Have to Be Mainstream
Andreea Magdalina (Wondersauce, US), Jon Berry (Kompakt, DE), Leeor Brown (Friends of Friends, US), Roland Leesker (Get Physical Records, DE)
14:00 - 14:45 / DeLaMar Theater
Chuckie and the Brand Power of Artists
Chuckie (NL), Hans Schlatmann (Sony/ATV, NL)
14:15 - 15:00 / DeLaMar Theater
Demopitch - Get Your Demo's Ready
14:30 - 16:00 / De Brakke Grond
The New Wave of Labels From Unusual Places
Gustav Käll (Universal Music Group, SE), Orri Sachar (Monstercat, CA), Siofra McComb (!K7, DE)
14:30 - 15:15 / DeLaMar Theater
A New Economy For Producers - Inside the global online beats market
Abe Batshon (US), Tantu Beats (NL)
15:00 - 15:45 / Melkweg
Akwasi interviews Alex Boateng - An insider’s view on the success of the UK urban music scene
Alex Boateng (GB) / Akwasi Owusu Ansah (NL)
15:00 - 15:45 / Melkweg
Brussels by Night
Baptiste Pinsard (Nuits Sonores, BE), Geoffroy Dewandeler (Mugwump, BE), Gilke Vanuytsel (Beursschouwburg, BE), Koen Galle (Kong, BE)
15:00 - 15:45 / De Brakke Grond
How Napapijri Revamped a 300-Year-Old Masterpiece and Became Part of The Global Conversation
Marleen Heemskerk (Senior Marketing Strategist, NL)
15:00 - 15:30 / DeLaMar Theater
Masterclass with Afrodeutsche by Ableton
Afrodeutsche (GB)
15:00 - 15:45 / De Brakke Grond
Puna Presents: Going Global with Jack $hirak and Yung Felix
Jack $hirak (NL), Yung Felix (NL)
15:00 - 15:45 / Melkweg
Understanding the Booming Festival Scene in Asia
Emily Jayne Azevedo (Koolwaters,GB) , Essam Jansen (E&A Events, NL), Karan Singh (Sunburn, IN), Karin Koopmans (Oikido LLC, NL), Rahul Kukreja (The Livescape Group, MY)
15:00 - 15:45 / DeLaMar Theater
How to Drop the Bass in Space and Other Wild Experiments in Music
Rick Chant (WE ARE PI, NL), Diogo Pinhero (Heineken, NL)
15:15 - 16:00 / DeLaMar Theater
Futurism and Techno: A Discussion With Techno’s Originator Juan Atkins
Juan Atkins (US)
15:30 - 16:15 / DeLaMar Theater
In the Studio with Tom Hades
Tom Hades (BE)
15:30 - 16:15 / De Brakke Grond
ADE MusicTalks: Bonobo
Bonobo (GB)
16:00 - 16:45 / De Brakke Grond
Akai Professional presents: Deconstructing The Beat with Nana Rogues
Nana Rogues (GB)
16:00 - 16:25 / Melkweg
Building an EMPIRE- Disrupting the distribution business for independent acts
Ghazi Shami (US)
16:00 - 16:45 / Melkweg
New Label Models
Gino van Eijk (Future House Music), Malena Wolfer (Believe Music, GB), Sarah Stam (AEI Group, GB)
16:00 - 16:45 / Generator Amsterdam U2: Panel Room
Sena Presents Winne: Taking Care of Business
Winne (NL), Markus Bos (NL)
16:00 - 16:45 / Melkweg
Shot By Both Sides - The Ups and Downs of Management
Kelly Money (Little Empire Music, GB), Monique Dardenne (Woman's Music Event, BR), Neil DeGuzman (Ask My Management, DE), Patricia Altisent (Transmat Agency, CH)
16:00 - 16:45 / DeLaMar Theater
Why Artists Should Leverage Brands, and Not Vice-Versa
Caroline Hoste (Hello Stranger, CA), Constantin Koehncke (Native Instruments, DE), Deron Delgado (Dirtybird, US), Robot Koch (DE)
16:00 - 16:45 / DeLaMar Theater
So You Think You Can Sync!
Homay Schmitz (DE) & Oliver Weder (CH), IVA (BO), Pershanoush (FR), Chuckie (NL), The Wong Janice (NL), Niklas Paschburg (DE), Connie Edwards (Major Tom, US),Dominique Keegan (Kobalt Music, US), Gary Beck (GB), Kaiserdisco (DE), Josh Rabinowitz (Grey Worl
16:15 - 17:30 / DeLaMar Theater
AKAI Professional presents: Deconstructing The Beat with Steel Banglez
Steel Banglez (GB)
16:25 - 16:50 / Melkweg
Akai Professional presents: The Evolution of Beat Making with Just Blaze, Nana Rogues and Steel Banglez
Just Blaze (US), Nana Rogues (GB), Steel Banglez (GB)
16:50 - 17:50 / Melkweg
Getting the Max from Brand + Music
Sander Van Maarschalkerweerd (Sizzer, NL)
17:00 - 17:30 / DeLaMar Theater
Music and Brands – Breaking new ground for commerce and culture
Leeor Brown (US), Leila Fataar (GB)
17:00 - 17:45 / Melkweg
Music Talk: 1-on-1 Q&A with Mula B
Mula B (NL)
17:00 - 17:45 / Melkweg
ADE Beats Demolition
Leeroy (Zwart Licht, NL), Neenah (NL)
18:00 - 18:45 / Melkweg
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