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REVIEW: Sub Focus feat. Alma - Don´t You Feel It out on Virgin UK / Universal

Acclaimed DJ and producer Sub Focus teams up with upcoming vocalist ALMA for a brand new track for the Summer, ‘Don’t You Feel It’, which premiered as MistaJam's Hottest Record on BBC Radio 1. 

It’s the start of a new chapter for Sub Focus after the release of three club focused hits including ‘Nobody Knows’, ‘Love Divine’ – a BBC Radio 1 Hottest Record – and ‘Lingua’ featuring Stylo G which holds the accolade of being the first ever record to top the Radio 1 Specialist Chart for two consecutive weeks. More recently, Sub Focus remixed Major Lazer’s hit ‘Run Up’ featuring Nicki Minaj and PARTYNEXTDOOR. 

The success of those club trackshave clearly signaled a return to form for Sub Focus. ‘Don’t You Feel It’ showcases serious ambition with diverse production skills and commercial appeal. ALMA’s distinctive vocals soar throughout, adding a pop-infused element.

The collaboration with ALMA should excite fans of both artists; the vocalist won two awards (Best Newcomer and Best Export) at the Finnish Grammys, has performed at the BBC Radio 1 Future festival and AMP alongside Ray BLK, and is currently working on her debut album with the likes of MNEK, Rudimental, Gorgon City and Two Inch Punch. 

From handing a DnB demo to Andy C in a club back in2003, to numerous Top 10 UK chart hits with heavy support from the likes of Annie Mac, Mistajam, Zane Lowe and Friction - Sub Focus has maintained a high profile for over 10 years. With his past two albums reflecting his ever evolving sound yet still resonating at radio, festivals, clubs and the charts, he is set to usher in a new chapter of his career with these latest offerings.

The release comes just after an exciting headline slot at the notorious Room 1 of London’s newly-reopened fabric -still one of the best venues in the world for the genre-fusing, high-octane style Sub Focus is renowned for - at the forefront of London’s clubbing scene. 

Preparing for a hectic summer, Sub Focus will be heading to Ibiza for a residency at Amnesia as well as embarking on huge European and U.S tours including key dates at SW4, Reading & Leeds Festival – where he will be bringing back his interactive live show – and Electric Zoo Festival among others.

With such widespread support across BBC Radio 1, as well as specialist support from fellowhigh profile DJs like Andy C and Chase & Status ‘Don’t You Feel It’ looks set to cement Sub Focus’ status as a truly multi talented producer. 

Dimitri Kechagias review:
[review top="1"]
 [item value="10"]Beat and Rhythm[/item]
 [item value="10"]Basslines and Groove[/item]
 [item value="10"] Melody [/item]
 [item value="10"] Synths [/item]
 [item value="10"]Vocals and Lyrics[/item]
 [item value="10"]Breakdown[/item]
 [item value="10"]Climax  / Drop / Crescendo / Pay off moment[/item]
 [item value="10"]Intensity, Drive and Energy[/item]
 [item value="10"]Sound-design and Arrangement[/item]
 [item value="10"]Overall Atmosphere[/item]
 [item value="10"]Goosebumps / Shivers moments[/item]
 [item value="10"]Emotional affinity and heartfelt moments[/item]
 [item value="10"]Originality and Inventiveness[/item]
 [item value="10"]Dancefloor Efficiency / Festival Arenas Effectiveness[/item]
 [item value="10"]Radio Friendly[/item]
 [item value="10"]You can’t get this memorable track out of your head[/item]
 [item value="10"]It has potential to become an anthem or a classic[/item]
 [item value="10"]Sub Focus feat. Alma - Don´t You Feel It [/item]
 [content title="Summary" label="Overall Score"]The return of the excellent Sub Focus is his collaboration with the upcoming pop idol Alma. Don´t You Feel It is an incredibly lovable track with two excellent versions. The original is going towards deep melodic tropical house with slow grooves, warm melodies and summer breeze written all over it. Alma is becoming slowly one of the most acclaimed singers and her performance on this one has that great elegance and urban tone that this type of tracks require. The Drum n Bass version I must confess is my favourite. I love the care free relaxing floating drum n bass arrangement along with chopped stretched vocals, piano melodies and synthy hooks that instantly carry you away and make you feel ultra happy. We definitely feel  this great single. #PureGold Love iT[/content]

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