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ADE 2017: ADE Global Sessions Mumbai, the future of electronic music festivals and artist branding

Jason Swamy, creative director of the Do What You Love agency, and DJ Shaan will be sharing their expertise at ADE Global Sessions Mumbai.

After multiple announcements about the participation of Riyaaz Amlani, Disco Donnie Estopinal, Alda Agency’s Dennis de Bruin, Jaspar Goggins of Mad Decent, journalist Rajeev Masand and DJ duo Lost Stories, two new speakers have been added to the line-up for ADE Global Sessions Mumbai (February 23-25).

Party Like It’s 2027!
Jason Swamy, creative director of the Do What You Love agency, will be taking part in Party Like It’s 2027! - Electronic Music Festivals in the Future. The panel will feature a lively debate about the future of the thriving but over-subscribed electronic music festival market, with Swamy helping to answer key questions including what the most important international developments for electronic music festivals are, and what the best opportunities are for growth and innovation. Ultimately he and his fellow panelists will be attempting to describe how they envision the festival market in 2027 and what that means in terms of their current and future strategies.

Swamy has over 18 years of entrepreneurial experience in electronic music. He is best known as co-founder and creative director of Further Future, a technology-driven, lifestyle festival, and as a founding member and music & wellness director of cult brand Robot Heart. He is also a founding member and creative director of Wonderfruit, Asia’s first family-friendly sustainable lifestyle festival, and of Do What You Love, an experience, design and talent booking agency based in Hong Kong.

How to Build Your Brand as an Artist 
DJ Shaan is someone who already made his mark in the media, when, at the tender age of 15, he became the youngest DJ to play at Goa’s Sunburn Festival, and three years later he was also the first Indian DJ to be part of the Tomorrowland line-up. Apart from being a precocious talent behind the decks, he is also highly adept at using social media to communicate with his fans and to build his fan base. And at the ADE Global Sessions Mumbai panel How to Build Your Brand as an Artist on Social Media, he’ll be sharing that expertise. Shaan will be talking about how he uses different platforms for different audiences and how he adapts his messaging accordingly in order to maximise impact and reach.

Early Bird tickets are sold out, Phase 1 Tickets for ADE Global Sessions Mumbai are available here (also accesible for 2017 ADE Pass holders), stay tuned for more program updates in the coming days! 

ADE Global Sessions Mumbai is co-presented by Amsterdam Dance Event (ADE) & Guestlist4Good. Supporting Partners: Bull N Bar, TixDo and Vh1 India.

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