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ADE 2015: Urbanears creates The Ultimate Urban Hideout during ADE Playground


Headphone brand Urbanears have something special for you on ADE's Thursday, Friday and Saturday. 

Headphone brand Urbanears has always been seeking to unite music enthusiasts in a fun-loving way, and for this year’s ADE they have something special in store.

On Thursday, Friday and Saturday, The View- a superb location that gazes over the city centre- will be the home base of the Swedish device makers. A day and night program of interactive performances and pampering goodies present an opportunity to escape from the formal activities and networking crowd. During the day all visitors are welcome for drinks, food, innovation and entertainment. All fuelled by a great dose of musical escapades.

Visitors can expect unexpected encounters, orchestrated by local artist groups. PIPS:lab, a theatre collective emerged from the Amsterdam underground party scene will present their highly interactive tech installations, a Pampering Room will be realised to offer hangover help and love Band Aids, there will be themed Pecha Kucha’s, Notwork Bashes and something that’s best described as ‘artistic morning exercise’. Visitors who are not in the mood to engage in interactive delight can relax and refuel, take the staircase route through Krijn van Noordwijk’s Best Of ADE photographs, or peek over the shoulders of Urbanears’ headphone designers. 

In the evenings there will be drinks with Grade Management, Meanwhile and Banlieue and dinners with partners such as Coda Agency, Kompakt and AD.

On Friday you can join the drinks session from 4 pm to 7.30 pm. Please RSVP here.

Dates: Thursday Oct. 15 - Saturday Oct. 17
Time: daily from 10am - 7pm
Tickets: free entrance for everyone
Venue: The Amsterdam View | Rokin 75

Additional info: