20:51:00
A+ A-

ADE 2015: Ten reasons to visit ADE Beats on Friday October 16


International hip-hop, bass and beats community meets at Melkweg on Friday October 16. 

Tickets for ADE Beats (€25,-) are available here (also accessible for 1- & 5- day conference ticket holders).
ADE Beats is the brand new ADE conference on hip-hop, bass and beats. These crucial elements of electronic music now have a strong, entirely dedicated position within the ADE program. Not convinced yet? We've gathered 10 reason why you should not miss this year's ADE Beats:

1/ Join exclusive networking sessions with the biggest names in hip-hop, bass and beats!
ADE Beats is the new annual platform at Amsterdam Dance Event to network and connect with the international hip-hop, bass and bass community. On Friday October 16, ADE Beats presents its conference program in Melkweg, Amsterdam with exclusive sessions with the movers and shakers, the big name artists, the legendary industry professionals, the bookers, the promoters, the insiders! Come to our networking lounge, check out our sessions, connect and get inspired!

2/ Hear the latest business trends from key figures like Matt Black (Ninja Tune) and Steve Lobel.
We talk business at ADE Beats! Ninja Tune-co-founder Matt Black discusses 25 years of Ninja Tune but also his new music technology innovation app Ninja Jammm. US hip-hop manager extraordinaire Steve Lobel worked with everybody from Eazy-E to DJ Mustard and will share vast knowledge from his management point of view. We have a business panel on the new realities of independent music promotion. Strategy meetings for European festival organizers and promoters. And more. Let’s work!

3/ Witness our legendary 10 DJ-line-up in the new and exclusive talkshow Dutch Beats Innovators!
What! A! Legendary! Line-up! DJ Moortje, Hardwell, Chuckie, Fellow, Munchi, Boaz van de Beatz, GANZ, Wiwek and our Rebel Yard-guest curators The Partysquad. Interviewed by DJ’s Kesh and Chief from Amsterdam Sound System. All in ONE talk show. We go from bubbling to moombahton to Dutch Dance and back in 1,5 hour and explore everything about The Dutch Sound.

4/ Visit our unique keynote by US hip-hop and branding pioneer Rob Stone (The FADER/Cornerstone).
ADE Beats keynote speaker Rob Stone (co-founder The FADER/Cornerstone) left a good job at a major record company in the nineties to create Cornerstone, and has been bringing together the music industry and big brand names by incorporating major name artists and brands in huge campaigns for two decades, working with everybody from Kanye West and Pharrell Williams to Sprite and Converse. At ADE Beats Stone will exclusively share his updated vision for the music industry of 2016 and beyond!

5/ Hear the latest from the electronic music scenes in Amsterdam, Kingston, London and more!
We discuss the latest in grime in our big talk The Power of Grime – Now and Then, hosted by Akwasi (Grimeyard) with MC Ghetts, Stylo G, Diztortion, Gomes and Matt Thorne (DSRPT Music) a.o. Major Lazer’s main Jamaican connect Kamal Bankay, the man who throws the biggest events in Kingston, will talk about the way the exciting Jamaican scene keeps on influencing international electron music in My City: Kingston, and BBC 1Xtra’s music manager Austin Daboh (BBC1 Xtra) will do the same for London. And do not miss the headlining Q&A of our Beats & Culture-theme, with superstar Mr. Vegas!

6/ Kenny ‘Dope’ Gonzalez on his hip-hop passion! And Mr. Probz on his independent mega success!
On Friday October 16 we got an afternoon filled with major keynotes. Next to aforementioned speakers like US branding pioneer Rob Stone, Ninja Tune-co founder Matt Black and Steve Lobel, we also have a great Q&A with Kenny ‘Dope’ Gonzalez on 30 years of hip-hop and vinyl culture passion for example. And Mr. Probz will give a career interview and insights on how he worked his way to the absolute top as an independent artist. Connect with and get inspired by the best!

7/ Check out our opening party! The first Rebel Yard-event in The Netherlands!
ADE Beats is more than a conference. Check out the opening party of our pilot edition, for example: The Partysquad & Friends host the first Rebel Yard-event in The Netherlands, on Wednesday October 14 in Rabozaal. The Partysquad and Rebel Yard have guest curated the Beats & Culture-theme at this pilot edition of ADE Beats and perform with likeminded artists such as Mr. Vegas, Ms. Dynamite, Stylo G and many others in block party style!

8/ You’re down with these genres? Come and represent them at Amsterdam Dance Event!
Hip-hop, bass and beats have always been a crucial part of electronic music and now have a strong, entirely dedicated position within the Amsterdam Dance Event-program, in the week the international music industry meets! So let’s build this new platform together and give our scene the boost it deserves. At ADE Beats we hire the stage and book the speakers, but essentially you are the program!

9/ Round up. Network! Big artists! Big music professionals! Network some more! And: drink!
So we got major networking opportunities during an event where the entire music industry meets. We got big artists in exclusive Q&A’s. Music professionals that share their insight knowledge and experience and the latest trends and opportunities. A legendary line-up. Private networking sessions and a networking lounge. Come, meet and discuss with the movers and shakers from both the national and international scene and then have a drink during our closing sessions!

10/ People still boast they were at the first ADE. You can be at the first ADE Beats!
Let’s go!

Photo: Mike Breeuwer