Plastic cups, ponchos, day-glow sunglasses... The piles of waste at festivals are massive. But is our waste actually waste? Or does it consist of numerous valuable materials? Can we close the loop by re-using these materials to make something beautiful and new? Or should we try to avoid waste all together and skip using plastics entirely?
Together with Lyke Poortvliet (Mysteryland), Mathias Lenas (Coca Cola) and Chris Johnson (Shambala Festival and author of ‘Making Waves, a plastic-free festival guide’), we explore the world of material management, focussing on plastic. A panel discussion that investigates if we all should go plastic free or simply manage our materials better.
Lyke Poortvliet is Sustainability Manager for the largest electronic music festival in the Netherlands: Mysteryland. She has developed a greener and more social festival by questioning every step in the production process, and with success: Mysteryland received a three-star Industry Green certificate fromJulie’s Bicycle in 2013.
Coca Cola has been at the forefront of closing the plastic loop for many years. In 1978 they launched the first recyclable PET bottle, in 1991 the first bottle made with recycled materials, and in 2011 the first ever recyclable bottle made partially with plant material - the PlantBottle - was introduced. By 2020 Coca Cola intends all PET bottles will be made from plant-based materials.
Together with Mysteryland, Coca Cola is committed to closing the plastic loop. With recycling points and green teams they were able to recycle up to 66% of all plastic at Mysteryland last year. The last step in the process was made this year when all recovered plastics were made into materials for new bottles. Recycling Director Mathias Lenas will talk about how closed loop models for packaging materials are raising the bar for Coca Cola.
Chris Johnson will tell you how Shambala Festival wanted to be free of disposable plastics and what they did to achieve this through schemes like the Recycling Exchange Initiative. When buying a ticket, visitors are charged a recycling deposit. On arrival they receive two bags to collect waste in. On departure people can recycle their waste and claim their money back. Added to that, Shambala’s Bring a Bottle campaign prevented 10.000 plastic bottles from being discarded and raised almost £ 3000 for water development projects in Africa by selling over a thousand reusable Shambala water bottles.
ADE Green focuses on both sustainability and how to implement social responsible practices in your business. Tickets for ADE Green are available here.
Read more about ADE Green:
Social Marketing with Nicky Romero, G-Star, Rapanui Clothing and Welcome To The Future.
Interview with Carlijn Lindemulder: 'There is a trend towards working smarter and more sustainably'
Meet Phil Cumming, non-executive director, Julie’s Bicycle.
First speakers confirmed for ADE Green
Additional info:
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