ADE Pro dares you to look far ahead this October. Focused on the most impactful innovations that will shape the music industry of tomorrow, we invite you to join the pioneers. Joined by artist and futurist Don Diablo, Warner Music's Oana Ruxandra, Meta industry head Daniela Weitmann, ex-Google engineer Blake Lemoine, Lightyear CEO Lex Hoefsloot and many others, ADE dives into the immense impact of artificial intelligence, web3, big data, the metaverse and virtual experiences.
You might have already heard about ADE Pro's recent future-focused announcements, such as The Opportunities of Synthetic Media taking a deep dive into the wondrous world of deepfakes and similar AI powered technologies. In a precursor showcase to this deep dive - the aptly titled In conversation with mAIself - we will see none other than artist and futurist Don Diablo in a first-of-its-kind interview with a deepfaked version of himself.
In addition, the innovative ADE Blendrealities will transform the Felix Meritis into a truly unique hybrid virtual space. First highlights include the discussion Standing on the Shoulders of AI: Will Artificial Intelligence Ever Rule the World? with ex-Google engineer Blake Lemoine, Huggingface's Thomas Wolf and artist Harry Yeff. In addition, some of the most innovative minds working on virtual experiences will be present to discuss the metaverse, its huge potential for the music industry and how to join the virtual revolution as an artist or professional right now.
The Future of Music: How Consumption Patterns and Web3 will Change Creation, Consumption and Community
Oana Ruxandra (Chief Digital Officer at Warner Music)
Warner Music Group's Chief Digital Officer & EVP of Business Development is charged with exploring new forms of commercial innovation and creating new digital revenue opportunities, while maximizing relationships with key existing partners. In this keynote, she'll be revealing how the metaverse and Web3 are shaping up as genuine and credible revenue sources, some of the new experiences coming on stream, and how best to integrate them into your business strategy.
On the Intersect of Fashion and Technology in the Metaverse
Daniela Weitmann-Carijo (Industry Head of Fashion and Entertainment at Meta)
Society’s hunger for immersive experiences is accelerating the development of the metaverse. We’ve seen jaw dropping initiatives exploring the endless possibilities in gaming and virtual performances. But the one industry which runs like a thread through all of the above is fashion. Because more than ever, fashion will be an opportunity to express yourself in both the physical and the digital world. As a key industry head at Meta, Daniela Weitmann-Carijo oversees some of the company's key partnerships with global fashion giants and is constantly looking for innovative opportunities to create valuable brand equity. During this keynote, Daniela will paint a picture of the current and potential use cases of the metaverse, and what to expect in the (near) future.
Through the Eyes of the Big Platforms — What’s Going on in the Metaverse Right Now?
Sébastien Borget is the Co-founder and COO of The Sandbox, a decentralised virtual world where players can create, play, share and monetise NFTs and gaming experiences on the Ethereum blockchain. Borget is also the President of the Blockchain Game Alliance, a non-profit organization of 300 key members of the industry. What are some of the biggest opportunities for professionals in the metaverse today, and where does Borget see the virtual space going in years to come?
Music and the Metaverse: Are We on the Brink of a Virtual Artist Revolution?
Adam Arrigo is the CEO and co-founder of Wave, a virtual live concert company that utilises music experiences to connect fans. Arrigo combines his skills as a game designer, sound designer and musician to go beyond traditional live streaming with experiences for the next generation of concert-goers. At ADE Pro, Arrigo will discuss the potential of the metaverse and virtual concerts in terms of fan engagement, monetisation and more.
Festival program and ticket info is available here and the ADE Pro Pass is available here.
Additional info:
https://www.amsterdam-dance-event.nl/en
https://www.facebook.com/amsterdamdanceevent
www.twitter.com/ADE_NL