During Amsterdam Dance Event (ADE) on Wednesday 15 October, Herna Verhagen, CEO of PostNL, presented Dutch DJs Armin van Buuren, Afrojack, Dash Berlin and Hardwell with their very first ‘Dutch DJ’ stamps. This presentation took place on the opening day of the Amsterdam Dance Event (ADE) in the ADE X SAMSUNG HOME on the Rembrandt square, Amsterdam. All four djs were there to express their gratitude for this initiative of PostNL except Tiësto who was absent at the presentation and he personally received his first stamp at a later time. PostNL is proud to honor these dance heroes during ADE. Designer Paul du Boi-Reymond of design studio Our Machine was present and talked about the creation of the stamps in collaboration with colleague Mark Klaversteijn.
At the end of this fantastic presentation I had the honour to talk with Herna Verhagen, CEO of PostNL. I asked her to explain me why they took this decision and why in particular PostNL choose these five specific djs to represent Holland as a capital of Electronic Music. She told me her opinion about the value and important of Amsterdam Dance Event and she explained who you can listen to tracks from your favourite dj by scanning their stamps with the specific application that is available for people to download. Also I asked her if still people use letters and stamps as much as they did in the past and finally I asked her if she considers herself as someone that enjoy Electronic Music and she enjoys going out partying. It's definitely one of the coolest interviews I did ever and is highly recommended to watch it.
Thanks to Tim Boersma at BFCC for his invitation to attend this event.
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