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| Photo Credits: Lieke van den Oord |
ADE Dance & Brands will once again be highlighting the very best marriages between brands and music acts, as well as looking at the campaigns that lit up the scene and the screen, the ones that re-defined consumer products and those that displayed the very best creativity from both the agency side and the artists themselves.
The Power of Video
One of the main themes at ADE Dance & Brands this year is the power of video and its ability to reach both mainstream and niche audiences. We’ll be hearing from globally renowned video producers such as WE ARE Pi and HALAL about how they leverage the audiovisual power of videos and music, and from interactive platform XITE about how to attract and retain an audience of young music lovers with a branded message.
The Power of Artists
As always ADE Dance & Brands will also be looking at the larger picture and the realities of what happens when consumer brands team up with the major players of the electronic music industry. And of course there are hundreds of examples of dance artists acting as brand ambassadors, but D&B will also look at examples of the power of artists in Why Artists Should Leverage Brands with Native Instruments. Chuckie, who also hosts his own event Chuckie & Friends, will be teaming up with Sony/ATV’s Hans Schlatmann to discuss how artists can play a real role in the creative process, and how to get the best from both sides of the equation.
Electronic music is widely perceived as a major opportunity for all kinds of brands to connect with a young, urban audience, but it also presents opportunities for brands to connect with underground and niche audiences, and in U Don’t Have 2 B Mainstream, the panelists will be looking at brands who wish to be perceived as cool and edgy, and how they get their message across to a fundamentally brand-resistant ‘cool/edgy’ audience.
So you think you can Sync
In case you’re still not convinced about the value of visiting Dance & Brands, First Day of Spring’s Marleen Heemskerk will be telling the story of how Outdoor brand Napapijri celebrated its 30th anniversary with a bold re-interpretation of Antonio Vivaldi’s The Four Seasons featuring four contemporary artists. Sync competition So You Think You Can Sync features Chuckie, Gary Beck, Kaiserdisco, IVA, The Wong Janice, Pershanoush and Niklas Paschburg, who will all be bringing their own version of the music for an NFL advert, and Desperados Diogo Pinheiro will be discussing the stories behind the brand’s visually stunning campaigns.
The Extraordinary Power of Design
The Stone Twins will be back for another kaleidoscopic journey through great design in The Extraordinary Power of Design & The Best Compositions in Advertising, and Sizzer founder Sander Van Maarschalkerweerd giving his version of the ideal artist + brand relationship. Globally renowned TV, film and advertising composer Christian Henson will be offering his Dos and Don’ts of Music in Advertising, Frukt’s Dom Hodge will be examining how brand and music partnerships are evolving in Evolution of Sound and Grey Worldwide’s Josh Rabinowitz will be offering A Biased History of Music in Advertising, his very personal view of the best ever marriages of music and visuals.
Tickets & more info
ADE Dance & Brands, highlighting the best marriages between brands and music acts, takes place Friday, October 19th at DeLaMar Theater. Tickets for ADE Dance & Brands are available here. ADE Dance & Brands is also accessible for ADE Pass and ADE Conference Pass holders, available here.
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