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ADE 2016: First speakers announced for ADE University exploring innovation, concepts & branding

This year's three day program about innovation, concept & branding and music will take place at the iconic NDSM Wharf on ADE's Wednesday, Thursday and Friday.

After the recent announcements of ADE Sound Lab and ADE Green we turn our focus to ADE's conference stream for the young and talented. ADE University offers three days of free education to international students who want to be future entertainment industry professionals. The NDSM Wharf will welcome 200 students each day, and through our raffle you have the chance to be one of them!

Win Yourself a Uni Ticket
The ticket raffle is now open, and all you have to do is register here and then describe, in a few words, why you want to be part of ADE University this year. The first pick of lucky winners will get their confirmation before August 31st, with the the second batch announced before September 30th. We are also offering a special hotel deal for visiting international students. For more details please contact hotels@amsterdam-dance-event.nl.

First Speakers Announced
A selection of the amazing speakers who will be sharing their knowledge and experience with ADE University’s students includes the minds behind Dekmantel. The Amsterdam-based crew recently showed everybody how it should be done when they welcomed over 30.000 visitors, more than half came from abroad, and treated them to some truly great music. The Dekmantel crew did a worldwide showcase tour last season, and they are only one week away from their first Dekmantel Selectors event in Croatia. They will be sharing their inspiring story at ADE University, explaining how they built the Dekmantel events and record label on a global level, and what they learnt along the way.

Team Behinds… bringing some education
The Team Behind … is one of University’s best known and most popular panel brands, and this year, one team in the spotlight is the organisers of the Amsterdam Music Festival (AMF). The AMF is the biggest festival within the Amsterdam Dance Event, offering nine events in five nights of dance’s biggest names in three of ADE’s largest venues; Amsterdam ArenA, Ziggo Dome and Heineke Music Hall. In this panel AMF’s brand owner Patricia Berkhof, Talent Buyer Gerben Roos and Head of Marketing David Wagemaker will explain the growth of AMF, its brand positioning, and of course they’ll be recounting some fun anecdotes from behind the scenes. On top of that, twenty students will be invited for a backstage tour at AMF! More info coming soon!

Further Team Behind panels feature Jackmaster, the amiable Scottish guy with great taste in music and shirts and a name that we all see regularly on concert posters. He will be bringing his team of agents and managers, plus his PR and label representatives to explain how they make his hectic schedule work while protecting him from the stresses of being a globe-trotting superstar DJ. 

Say Hello to OWSLA
The mighty OWSLA, home to Skrillex, Jack U, Getter, Wiwek, Valentino Khan and Alex Metric, was founded in 2011 and over the last six years has grown to become one of electronic music’s best known labels. OWSLA UK boss Tom Riley together with global label boss Blaise DeAngelo will be bringing two of their artists to ADE University to talk about the highs and lows of the last six years.

Live Events
Touring and events are also centre stage at University 2016 with Mysteryland event director Paul Brouwer alongside Jasper Goossen from DGTL festival discussing the complicated and ever expanding world of eventing. They will also be joined by representatives from other top global festival brands, with more names to be announced next month.

Global Internship Program
All participating partners for our Global Internship Program will be announced in September!

ADE University
Venue: NDSM wharf
Dates: Wednesday October 19th (Innovation), Thursday October 20th (Concepts & Branding), Friday October 21st (Music).
Access: This program is for selected students and invites only (also accessible for 1 and 5 Day conference ticket holders.

Fontys ACI is official partner of ADE University.

For more information, contact university@a-d-e.nl (general) or gip@a-d-e.nl (Global Intern Program).

Additional info: