SoundCloud's Global Head of Music Emmy Lovell and Global Business Development Director at YMU Music Sophia Margerison join ADE Pro 2023 together with Director of Billboard Dance Katie Bain, to share some of their best strategic insights in the era of the individual. Discover the Evolution of Artist Representation and the Power of Personal Branding with three absolute industry heavyweights, and find out how to bypass some of the biggest roadblocks we all come across. It's time to show the world your personal brand.
As part of ADE Pro's Strategies track, this in-depth session gives you an exclusive inside look at the systems for building success with your music and exceptionality:
Sophia Margerison is Global Business Development Director at YMU Music and has over fifteen years of experience in leading agency and A&R roles. She's based between London and Los Angeles and has an impressive network of A-list DJs and producers. In the past, she signed artists including Kawala, Ebenezer, Maximillian, and Bryn to Virgin EMI Records, where she worked as Senior A&R Executive. She understands both music executives and artists that drive the music business and shares her knowledge on ADE Wednesday with Katie Bain and Emmy Lovell.
By working closely with artists, managers, and labels worldwide, SoundCloud's Global Head of Music Emmy Lovell, has gained relationships, capabilities, and insights that connect SoundCloud's listeners and their favourite artists. She's a veteran music industry executive and has developed major campaigns for global artists including Kyle Minogue, The Chemical Brothers, Deadmau5, and many more.
Moderator Katie Bain is the Director of Billboard Dance, overseeing print and digital coverage of the genre. She began her writing career after earning a degree in journalism and mass communication at the University of Wisconsin. She's spent the last fifteen years in Los Angeles, where she's served as Senior Music Writer at LA Weekly, a staff writer at international festival brand Insomniac events, and as the Senior Editor of Beatport News.
The ADE Pro Conference is rapidly shaping up. Besides highlights such as the first-ever live interview with Claptone and a deep immersion masterclass and audiovisual performance by Max Cooper, ADE Pro Pass Holders get access to all conference tracks and specialist sessions, plus a plethora of networking events, matchmaking sessions and much more.
Access & Tickets
The Amsterdam Dance Event Foundation is a not-for-profit organisation dedicated to nurturing electronic music, its culture and its industry worldwide. The organisation devotes itself to stimulating development, innovation and talent, gathering the global industry and laying a foundation for future generations.
About ADE
The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s largest and most influential club-based festival and conference for electronic music. The event continues to grow and develop each year, featuring over 2,500 artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over 146 countries and features every conceivable aspect of electronic music culture, with dedicated conference programming, an extensive Arts & Culture programme, live music and DJ/artist performances, all spread across the city of Amsterdam. More information about ADE can be found here.
ADE – Electronic Music Gathers Here
The Amsterdam Dance Event is organised by The Amsterdam Dance Event Foundation. Founding partner: Buma
Main partners: Heineken 0.0 | Desperados