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ADE 2016: Newly announced in-stores and pop-ups

Beyond the conference and out in wider Amsterdam, the ADE effect will be present amongst the stores that line the city’s streets.

After recent announcements about ADE Next and the Shelter, it is now time to focus on ADE Playground's pop-up route. Stores, hotels and bars will embrace dance music culture for five days, offering exclusive offers alongside artists and more so that you won’t feel too far away from the action.

So that you won’t miss on what’s on offer, here are some highlighted pop-ups and in-store events for you to put your in schedule. 

If you plan on visiting ADE’s Festival or Playground make sure to grab the annual ADE Card, which gives you tons of advantages instantly.

Kompakt Records Pop-Up Store 
So ingrained into the festival’s schedule they have become, there is no ADE without Kompakt’s renowned pop-up events,. With daily DJ performances from 6 PM onwards, special catalogue and the opportunity to meet up with the label’s figureheads, this is a must for any dance music fan. Located at the Oz. studio in the city’s Red Light District, keep your eye on the schedule to see when the label’s acclaimed DJs will be performing in this intimate location. 
Thursday October 20 - Saturday October 22
Oz. Studio, 2 PM - 8 PM
Free entrance 

Lee Store: Move Your Lee During ADE 
Located just within a few blocks of most Festival and Playground activities the city’s flagship store will be offering a free, Lee® Amsterdam Tee to everyone who makes a denim purchase during the special promo event on Friday evening. During the in-store event, drinks will be served while assorted DJs will provide the soundtrack. ADE Card holders will also get 20% off all in-store purchases. 
Friday October 21
Lee Store Amsterdam, 4 PM - 10 PM
Free entrance 

Andaz Hotel’s Morning Rave & Shine 
Joining the ADE set-up for the first time this year, the 5-star boutique hotel will be throwing a morning rave, featuring a hearty selection of nourishing snacks and drinks, to help add some spring into your routine. During the week, the hotel will also have a pop-up DJ booth in the Bluespoon Bar, giving new DJs the opportunity to perform at this year’s conference. 
Friday October 21
Andaz Amsterdam, 7 AM - 9 AM 
Free entrance

Mary Go Wild, ADE Basement Raves 
Once the industry secret of the festival, the Mary Go Wild in-store raves have now become a thing of legend. The official partner store of ADE, Mary Go Wild is the place to buy official merchandise, alongside a finely curated assortment of music –related books. During the conference, the store’s cellar is converted into an intimate venue, where in the past the likes of Joris Voorn, Steve Rachmad, DJ Pierre and so many more have played to but a hand-full of people. DJs aren’t announced till an hour before the performance, and expect queues to get in. 
Thursday October 20 - Saturday October 22
Mary Go Wild Basement, 2 PM - 8 PM
Free entrance

MYAmsterdam Kicks Off At Station Centraal
ADE is bringing some of its biggest artist names to Amsterdam's main point of arrival, the forecourt outside Central Station. MYAmsterdam features top DJs in an extension of MusicTalks which will be held in the IAMsterdam store in front of Central Station. 
Thursday October 20 - Saturday October 22
IAmsterdam Store, Amsterdam Central Station, 12.30 PM - 6 PM
Free entrance

Additional info: